MARI is a research methodology which will allow marketers to assess the relative effectiveness of the key components of the point-of-purchase (POP) marketing mix in SA.
POPAI International has successfully launched the MARI research study in the US and is currently planning roll-outs in various European countries. The South African proposed pilot project will focus on the grocery category; the long term vision is that these new standards will be measured on an on-going basis via a syndicated source. The interest in the research has been stimulated by the growing trend by brands towards to boost their in-store marketing at the expense of more traditional media.
The public briefing, to be held on 1 September at the Indaba Hotel in Gauteng, will be introduced by Dick Blatt, CEO of POPAI, and led by Martin Kingdon, CEO of SheridanGlobal - responsible for the worldwide MARI research. These two leading experts will explain the methodologies and the outputs of the project.
For more information on the project or to attend, contact Daisy on or 011 234 7008.
