The campaign aims to reach 80 percent of women at the age to procreate in rural areas, and 50 percent in the cities.
In Burkina Faso, according to the Ministry of Health, just 63 percent of women see a doctor while they are pregnant, of whom only 23 percent do so regularly.
Burkina Faso has one of the highest maternal mortality rates in the region, with 484 women dying per 100,000 deliveries.
