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Creatrix pioneered destination-listening branded content on radio. Perceived by mass market audiences as programming rather than advertising, our multilingual features rule the airwaves, attracting and retaining target market listeners who regularly tune into our programs. We apply the art of storytelling to sound strategic objectives.
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Absaville launches third season
This month sees the broadcast of the third season of Absa's multilingual storytelling campaign, Absaville, successfully conceptualised by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. 23 Mar 2018 Read more

Storytelling making a difference for Anglo American
The third series of Makarapa City, Anglo American's bespoke edutainment radio soapie, hit the airwaves in 2017 with a twelve-part drama series in six South African languages on selected African language and community stations broadcasting to nine million listeners. 16 Nov 2017 Read more

Stories for Life inspires pan-African storytelling
The Hardy Boys were briefed by Unilever to create an engaging pan-African storytelling campaign for their Geisha soap brand, aimed at mothers of small children who traditionally have not had literacy or storytelling as part of the way that they communicate. 30 May 2017 Read more

Absa's edutainment soapie grows onto nine SABC African language stations
The second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's shared Shared Growth to life on radio. 6 Apr 2017 Read more

Telkom's Radio Soapie Rides the Airwaves
24/7 Chomza Place launches its second exciting season on The SABC Big 5 Radio Stations in five languages. The series comprises a weekly soapie that speaks to the hearts and minds of South Africa's middle market. 30 Nov 2015 Read more

The Mama Koo Show: Branded Content at Its Best
The Mama Koo Show is an iconic destination-listening radio feature that aired on 6 ALS Stations for over a decade, building a dedicated audience of LSM 5-7 women whose values were reflected in those of the brand. 5 Aug 2015 Read more

Pikitup Walks the Recycling Talk in the City
Our brief was to educate communities and inspire behavior change in the realm of the CoJ's Separation at Source initiative. The campaign had to address both the functional and emotional benefits of recycling and the recycling economy. The campaign had integrate on air broadcasts, on the ground activities and online messaging. 30 Jul 2015 Read more

Sweet Little Ruby Delights Early Learners
Eskom introduces a creative method of teaching young children about electricity awareness through storytelling; for ECD and Foundation Phase educators in an A3 picture book with CD, and for South African households as a free, online e-book. Conceptualised, written and composed by Creatrix, Ruby and the Powerpals fused our brand experience and edutainment skills to produce an effective way of embedding messages of behavior change into a series of stories that educate even as they delight. 25 Mar 2015 Read more

Be Seen: Momentum Illuminates Communities
Fusing Momentum's commitment to financial and physical wellness, the Be Seen On The Safe Side Campaign shone a light on safety from every angle. A catchy music video, sexy fashion range and countrywide roadshow formed the dominant synergies of this integrated trade, internal and consumer campaign. 5 Feb 2015 Read more


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Contact Creatrix

Office: +27 11 487 2444
Lynn Joffe: +27 83 227 2655