The Film Lions celebrate creativity of the moving image. Entries needed to demonstrate brilliant brand storytelling intended for a screen through filmed content created for TV, cinema, online and out-of-home experiences.
A total of 85 Film Lions were awarded from the shortlist of 271. The Grand Prix went to OMD UK, 4Creative and Channel 4 London for Channel 4 Paralympics' jazzy, upbeat We're the Superheroes,' which also won a Gold Integrated Lion on the night.
Find out more about Canadian drummer Alvin Law, a thalidomide survivor who can do more with his lower limbs than most do with their hands - he also plays the piano and trombone with his feet - in the video interview below:
Entrant | Title | Client | Product | Award |
BLINK PRODUCTIONS, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | PARALYMPICS | Grand Prix |
PUBLICIS ITALY, Milan | JACKIE | HEINEKEN | BEER | Gold Lion |
WIEDEN+KENNEDY, Portland | 5 YEAR PLAN | OLD SPICE | TOILETRIES | Gold Lion |
WIEDEN+KENNEDY, Delhi | DA DA DING | NIKE DELHI | CLOTHING, FOOTWEAR AND ACCESSORIES | Gold Lion |
WIEDEN+KENNEDY AMSTERDAM | WHAT ARE GIRLS MADE OF? | NIKE | NIKE | Gold Lion |
WIEDEN+KENNEDY, Portland | UNLIMITED COURAGE | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Gold Lion Campaign |
WIEDEN+KENNEDY, Portland | UNLIMITED YOUTH | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Gold Lion Campaign |
WIEDEN+KENNEDY, Portland | UNLIMITED WILL | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Gold Lion Campaign |
DROGA5, New York | THE TRUTH IS HARD TO FIND: HICKS | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
DROGA5, New York | THE TRUTH IS HARD TO FIND: DENTON | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
TBWA\PARIS | HALLOWEEN - TV | BURNS & SMILES | BURN VICTIMS ORGANIZATION | Gold Lion |
McCANN WORLDGROUP, Bangkok | CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | Gold Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Gold Lion |
THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Gold Lion |
OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS FRENCH FILMS | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ-CLUB | Gold Lion |
OGILVY & MATHER SINGAPORE | PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Gold Lion |
MRM//McCANN SPAIN, Madrid | BEYOND MONEY | SANTANDER BANK | 1|2|3 SMART ACCOUNT | Gold Lion |
OGILVY & MATHER JOHANNESBURG | CADBURY PRE-JOY | MONDELEZ | CADBURY BUBBLY | Gold Lion |
DROGA5, New York | GUESS THE PRICE OF THAT FOOD BY COLE | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Silver Lion Campaign |
DROGA5, New York | JEFF AND HIS FOREST FRIENDS BY JEFF | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Silver Lion Campaign |
BBDO NEW YORK | RECOVERY ROOM | MARS CHOCOLATE NORTH AMERICA | SNICKERS | Silver Lion |
WIEDEN+KENNEDY, Portland | INNOCENT | OLD SPICE | TOILETRIES | Silver Lion |
COLENSO BBDO, Auckland | HARD TO IMPRESS | MARS NZ | PEDIGREE | Silver Lion |
WIEDEN+KENNEDY, Portland | UNLIMITED YOU | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion |
WIEDEN+KENNEDY, Portland | TIME IS PRECIOUS :30 | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion Campaign |
WIEDEN+KENNEDY, Portland | ZOMBIES | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion Campaign |
WIEDEN+KENNEDY, Portland | CELEBRITIES | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion Campaign |
ASATSU-DK, Tokyo | STICKING TOGETHER, NO MATTER WHAT | TSURUYA CO., LTD. | ROOF TILES | Silver Lion |
72ANDSUNNY, Los Angeles / GOOGLE, Mountain View | YEAR IN SEARCH 2016 | GOOGLE | GOOGLE | Silver Lion |
GRABARZ & PARTNER, Hamburg | LAUGHING HORSES (TVC) | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | Silver Lion |
BETC, Paris / BETC SHOPPER, Paris | LIFE'S ADVENTURE | LEROY MERLIN | LEROY MERLIN | Silver Lion |
adam&eveDDB, London | BUSTER THE BOXER | JOHN LEWIS | JOHN LEWIS | Silver Lion |
DDB NEW YORK | DREAM | WILDLIFE CONSERVATION FILM FESTIVAL | FILM FESTIVAL | Silver Lion |
PUBLICIS ITALY, Milan | WHEN YOU DRIVE NEVER DRINK | HEINEKEN | HEINEKEN | Silver Lion |
COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | SICKKIDS VS - UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | Silver Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Silver Lion |
LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG GALAXY S8/GEAR VR | Silver Lion |
GRABARZ & PARTNER, Hamburg | LAUGHING HORSES | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | Silver Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Silver Lion |
THE MARTIN AGENCY, Richmond | POTTERY | GEICO | INSURANCE | Silver Lion Campaign |
THE MARTIN AGENCY, Richmond | RACQUETBALL | GEICO | INSURANCE | Silver Lion Campaign |
THE MARTIN AGENCY, Richmond | BAGPIPES | GEICO | INSURANCE | Silver Lion Campaign |
THE MARTIN AGENCY, Richmond | MASSAGE | GEICO | INSURANCE | Silver Lion Campaign |
THE MARTIN AGENCY, Richmond | GROCERY | GEICO | INSURANCE | Silver Lion Campaign |
BBDO BANGKOK | SPEED BLINDS YOU | THAI HEALTH PROMOTION FOUNDATION | ROAD SAFETY CAMPAIGN | Silver Lion |
VIMEMA PRODUCTIONS, Barcelona | PATRIA-HOMELAND | SALON ERÓTICO DE BARCELONA | BARCELONA EROTIC SHOW 2017 | Silver Lion |
FP7/CAI, Cairo | THE LINE UP SONG | COCA COLA | COKE RED FMCG | Silver Lion |
&CO, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Silver Lion |
PEREIRA & O'DELL, New York | LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | Silver Lion |
&CO, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Silver Lion |
RADICAL MEDIA, New York | THE GREATEST | SIA/RCA | MUSIC VIDEO | Silver Lion |
R/GA SYDNEY | HILLTOPS HOODS - "THROUGH THE DARK" | GOOGLE | GOOGLE PLAY | Silver Lion |
SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Silver Lion |
DROGA5, New York | REGULAR SPEED CHASE BY BRETT | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Bronze Lion |
AMVBBDO, London | CHASE | MARS CONFECTIONERY | GALAXY | Bronze Lion |
LG2, Québec | BRIDE | FARNHAM ALE & LAGER | BEERS | Bronze Lion |
WIEDEN+KENNEDY, Portland | THE CORNER | POWERADE | NON-ALCOHOLIC BEVERAGE | Bronze Lion |
SANTO, Buenos Aires | POOL BOY | COCA-COLA | COCA-COLA | Bronze Lion |
PONCE, Buenos Aires | TOMMY HUGS | UNILEVER | AXE | Bronze Lion |
BBDO ARGENTINA, Buenos Aires | CLEAN TALK | KOPELCO S.A | TULIPÁN | Bronze Lion |
WIEDEN+KENNEDY, Portland | UNLIMITED FUTURE | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Bronze Lion |
TRY, Oslo | CAR WASH | ORKLA BRANDS | OMO WASHING POWDER | Bronze Lion |
F/NAZCA SAATCHI & SAATCHI, São Paulo | EVERYTHING IN BLACK & WHITE | LEICA GALLERY SÃO PAULO | M-MONOCHROM | Bronze Lion |
adam&eveDDB, London | ALIEN | VOLKSWAGEN | VOLKSWAGEN | Bronze Lion |
DDB PARIS | NOTHING | VOLKSWAGEN | VOLKSWAGEN AUTOMOBILES | Bronze Lion |
DAVID&GOLIATH, Los Angeles | "HERO'S JOURNEY" | KIA MOTORS AMERICA | 2017 KIA NIRO | Bronze Lion |
ÅKESTAM HOLST, Stockholm | EVERY OTHER WEEK | IKEA | IKEA | Bronze Lion |
LA COMUNIDAD, Buenos Aires | FOR YOU | PRESIDENCIA LA NACIÓN | PRESIDENCIA LA NACIÓN | Bronze Lion |
LEO BURNETT, Madrid | DECEMBER 21ST | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | Bronze Lion |
LA COMUNIDAD, Buenos Aires | SLUMBER | FILM SUEZ | FILM SUEZ | Bronze Lion Campaign |
LA COMUNIDAD, Buenos Aires | IT'S TUNA | FILM SUEZ | FILM SUEZ | Bronze Lion Campaign |
BETC, Paris | KITCHEN | CANAL + | CANAL + | Bronze Lion |
&CO, Copenhagen | ALL THAT WE SHARE - TVC | TV2 | TV2 | Bronze Lion |
BROTHERS AND SISTERS, London | TUMBLEWEED | PEARL AND DEAN | PEARL AND DEAN | Bronze Lion |
LG2, Québec | DON'T GIVE A DAMN | SAAQ (LA SOCIETE DE L'ASSURANCE AUTOMOBILE DU QUEBEC) | PUBLIC SAFETY | Bronze Lion |
CLEMENGER BBDO MELBOURNE | EVERY SPEED HAS A CONSEQUENCE | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Bronze Lion |
SAATCHI & SAATCHI CANADA, Toronto | GAY SPORTS 'FENCING' | THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY | GAY RIGHTS AWARENESS | Bronze Lion Campaign |
SAATCHI & SAATCHI CANADA, Toronto | GAY SPORTS 'SWIMMING' | THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY | GAY RIGHTS AWARENESS | Bronze Lion Campaign |
TBWA\NEBOKO, Amsterdam | THE SWIMMER | FONDS GEHANDICAPTENSPORT | CHARITY | Bronze Lion |
BUZZMAN, Paris | #DONOTABANDON | 30 MILLIONS D'AMIS | PETS CARE | Bronze Lion |
WIEDEN+KENNEDY, Portland | PERFECT ENDING | OLD SPICE | TOILETRIES | Bronze Lion Campaign |
WIEDEN+KENNEDY, Portland | STAND OFF | OLD SPICE | TOILETRIES | Bronze Lion Campaign |
adam&eveDDB, London | COME TOGETHER | H&M | H&M | Bronze Lion |
SHACKLETON, Madrid | NO METRO | SONY PICTURES SPAIN | GHOSTBUSTERS MOVIE PREMIERE | Bronze Lion |
TBWA\MELBOURNE | ANZ #HOLDTIGHT | ANZ | ANZ BANK | Bronze Lion |
MORI, Tokyo / DRILL, Tokyo / DELTRO, Tokyo | EIGHT: BUSINESS CARDS | SANSAN, INC. | EIGHT | Bronze Lion |
HEREZIE, Paris | SOUNDS OF TRAUMA | DAVID LYNCH FOUNDATION | DAVID LYNCH FOUNDATION | Bronze Lion |
DAVID, Buenos Aires | EVERYBODY LOVES BOOBS | MACMA | BREAST CANCER AWARENESS AND FUNDRAISING | Bronze Lion |
&CO, Copenhagen | ALL THAT WE SHARE | TV2 | TV2 | Bronze Lion |
OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Bronze Lion |
MPC CREATIVE, London / PALACE SKATEBOARDS, London | PALACE REEBOK CLASSICS 'JONAH HILL' | PALACE | PALACE REEBOK CLASSICS | Bronze Lion |
HERE BE DRAGONS, New York / USA NETWORK, New York | MR. ROBOT VIRTUAL REALITY EXPERIENCE | NBC UNIVERSAL | MR. ROBOT | Bronze Lion |
GREY NEW YORK / PROCTER & GAMBLE, Boston | HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | Bronze Lion |
EDELMAN, Toronto | IN THE HEAD OF A HACKER | HP CANADA | PRINT SECURITY | Bronze Lion |
TBWA\PARIS | HALLOWEEN | BURNS & SMILES | BURN VICTIMS ORGANIZATION | Bronze Lion |
RATTLING STICK, Santa Monica / WIEDEN+KENNEDY, Portland | THE SWITCH | NIKE FOOTBALL | NIKE FOOTBALL | Bronze Lion |
PROXIMITY BARCELONA | THE DOLL THAT CHOSE TO DRIVE (150 SECONDS) | AUDI SPAIN | AUDI | Bronze Lion |
PULSE FILMS, London | DJ SHADOW FT. RUN THE JEWELS 'NOBODY SPEAK' | DJ SHADOW | DJ SHADOW FT. RUN THE JEWELS | Bronze Lion |