The Radio Lions celebrate creativity for the airwaves. Entries need to demonstrate ideas that are wired for sound through work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.
A total of 63 Radio Lions were awarded from the shortlist of 177, with Ogilvy Johannesburg responsible for the Grand Prix-winning campaign for KFC Double down ‘Sad Man Meal’.
Entrant | Title | Client | Product | Award |
OGILVY & MATHER JOHANNESBURG | REPEAT THE PUNCHLINE | KFC | DOUBLE DOWN BURGER | Grand Prix Campaign |
OGILVY & MATHER JOHANNESBURG | LONG RED THIN SHAPE | KFC | DOUBLE DOWN BURGER | Grand Prix Campaign |
OGILVY & MATHER JOHANNESBURG | NO ONE CHEERSES | KFC | DOUBLE DOWN BURGER | Grand Prix Campaign |
GREY AFRICA, Johannesburg | PARIS | DURACELL | DURACELL DURALOCK | Gold Lion Campaign |
GREY AFRICA, Johannesburg | BRITNEY | DURACELL | DURACELL DURALOCK | Gold Lion Campaign |
GREY AFRICA, Johannesburg | HARRY | DURACELL | DURACELL DURALOCK | Gold Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | LIVES 1 OF 4 "FRANK" | FULLY BOOKED | RETAIL - BOOKSTORE | Gold Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | LIVES 3 OF 4 "NICKY" | FULLY BOOKED | RETAIL - BOOKSTORE | Gold Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | LIVES 2 OF 4 "HANNA" | FULLY BOOKED | RETAIL - BOOKSTORE | Gold Lion Campaign |
OGILVY & MATHER JOHANNESBURG | NO ONE CHEERSES | KFC | DOUBLE DOWN BURGER | Gold Lion Campaign |
OGILVY & MATHER JOHANNESBURG | REPEAT THE PUNCHLINE | KFC | DOUBLE DOWN BURGER | Gold Lion Campaign |
OGILVY & MATHER JOHANNESBURG | LONG RED THIN SHAPE | KFC | DOUBLE DOWN BURGER | Gold Lion Campaign |
Y&R MADRID | GPS | MARISKAL ROCK RADIO | MARISKAL ROCK RADIO | Gold Lion Campaign |
Y&R MADRID | MAGIC NOODLES | MARISKAL ROCK RADIO | MARISKAL ROCK RADIO | Gold Lion Campaign |
Y&R MADRID | BBQ | MARISKAL ROCK RADIO | MARISKAL ROCK RADIO | Gold Lion Campaign |
Y&R BRAZIL, São Paulo | HITLER | CEPIA - CIDADANIA ESTUDO PESQUISA INFORMAÇÃO AÇÃO | INSTITUTIONAL | Gold Lion |
CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Gold Lion |
CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Gold Lion |
McCANN WORLDGROUP PHILIPPINES, Taguig City | DIM DADS "RUFUS" | NESTLE PHILIPPINES | MAGGI MAGIC SARAP | Silver Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | DIM DADS "PEDRO" | NESTLE PHILIPPINES | MAGGI MAGIC SARAP | Silver Lion Campaign |
FCB CAPE TOWN | FLIGHT | BLOOM'S PHARMACY | HEALTH AND WELLNESS | Silver Lion |
COLENSO BBDO, Auckland | VACANT STARE | MARS NZ | PEDIGREE | Silver Lion Campaign |
COLENSO BBDO, Auckland | DRIBBLE CRY | MARS NZ | PEDIGREE | Silver Lion Campaign |
GGH MULLENLOWE, Hamburg | DOCUMENTS | IKEA AUSTRIA | IKEA STORAGE SOLUTIONS | Silver Lion |
IMPACT BBDO, Dubai | FIRECRACKER | KFC | KFC FIRECRACKER CHICKEN | Silver Lion |
DDB SPAIN, Madrid | HISTORY WORTH PLAYING | COMPUTER SPIELE MUSEUM | COMPUTER SPIELE MUSEUM | Silver Lion |
DDB GROUP NEW ZEALAND, Auckland | FREE SOHO CHANNEL | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Silver Lion |
Y&R THAILAND, Bangkok | MOM OR GIRLFRIEND | ADVANCED INFO SERVICE PLC. | AIS CLOUD+ | Silver Lion Campaign |
Y&R THAILAND, Bangkok | SON OR FATHER | ADVANCED INFO SERVICE PLC. | AIS CLOUD+ | Silver Lion Campaign |
Y&R PRAGUE | OLYMPIC DRUNK | NEWSWEEK | NEWSWEEK | Silver Lion Campaign |
Y&R PRAGUE | GALAXY EXPLOSION | NEWSWEEK | NEWSWEEK | Silver Lion Campaign |
Y&R PRAGUE | HUMANITARIAN INVASION | NEWSWEEK | NEWSWEEK | Silver Lion Campaign |
CLEMENGER BBDO MELBOURNE | TOWEL | MYER | NA | Silver Lion |
JOHN ST., Toronto | MALL | ONTARIO MINISTRY OF TRANSPORTATION | PUBLIC SERVICE: DISTRACTED DRIVING | Silver Lion |
GREY SLOVENIA, Ljubljana | THE BEDTIME STORYTELLERS | A1 SLOVENIA | TELECOMMUNICATIONS | Silver Lion |
CCZ*WOW, Curitiba | EYES | JOVEM PAN RADIO | ORGAN DONATION | Silver Lion Campaign |
CCZ*WOW, Curitiba | HEART | JOVEM PAN RADIO | ORGAN DONATION | Silver Lion Campaign |
OGILVY BRASIL, São Paulo | THE VOICE OF ART | IBM | IBM CLOUD | Silver Lion |
MARURI GREY, Guayaquil | TALK TO ME | PANASONIC | PANASONIC COMMA SPEAKERS | Silver Lion |
CAMPFIRE AT SAPIENTRAZORFISH, New York | RESISTANCE RADIO | AMAZON | MAN IN THE HIGH CASTLE | Silver Lion |
CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Silver Lion |
CAMPFIRE AT SAPIENTRAZORFISH, New York | RESISTANCE RADIO | AMAZON | MAN IN THE HIGH CASTLE | Silver Lion |
GLOBAL MEDIA AND ENTERTAINMENT, London | MILLS AND BOON 3D AUDIO - IMMERSIVE EROTICA FOR THE EARS | HARPER COLLINS | MILLS AND BOON | Silver Lion |
COLENSO BBDO, Auckland | REAL | FONTERRA | ANCHOR | Silver Lion |
FCB CAPE TOWN | MALL | BLOOMS PHARMACY | BLOOMS PHARMACY | Silver Lion Campaign |
FCB CAPE TOWN | FLIGHT | BLOOM'S PHARMACY | HEALTH AND WELLNESS | Silver Lion Campaign |
IMPACT BBDO, Dubai | FIRECRACKER | KFC | KFC FIRECRACKER CHICKEN | Silver Lion |
McCANN MADRID | ELENA | CAMPOFRÍO | NAVIDUL | Bronze Lion |
COLENSO BBDO, Auckland | REAL | FONTERRA | ANCHOR | Bronze Lion |
GREY ARGENTINA, Buenos Aires | CHEESE BURGUER | RANDOM CORP S.A | GET RANDOM DENTAL FLOSS | Bronze Lion Campaign |
GREY ARGENTINA, Buenos Aires | BARBACUE RIBS | RANDOM CORP S.A | GET RANDOM DENTAL FLOSS | Bronze Lion Campaign |
GREY ARGENTINA, Buenos Aires | PEPPERONI PIZZA | RANDOM CORP S.A | GET RANDOM DENTAL FLOSS | Bronze Lion Campaign |
McCANN WORLDGROUP INDIA, Mumbai | DERMACLINIX - THE SCIENTIST | DERMACLINIX HAIR TRANSPLANT CLINIC | DERMACLINIX HAIR TRANSPLANT CLINIC | Bronze Lion |
Y&R, Budapest | SNEAKERS | TOMCSANYI FASHION | GREENPEACE | Bronze Lion |
SRA. RUSHMORE, Madrid | PARKING GARAGE RADIO | FLEX | FLEX MATTRESSES | Bronze Lion |
GRABARZ & PARTNER, Hamburg | COLOGNE | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion Campaign |
GRABARZ & PARTNER, Hamburg | BERLIN | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion Campaign |
GRABARZ & PARTNER, Hamburg | HAMBURG | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion Campaign |
TBWA IN AFRICA, Johannesburg | THE US PRESIDENT | FLIGHT CENTRE | STUDENT FLIGHTS US PROMO | Bronze Lion |
LUCKY GENERALS, London | CRAIG INGLIS | RADIOCENTRE | RADIO ADVERTISING | Bronze Lion |
DDB GROUP NEW ZEALAND, Auckland | DARWIN | AUTISM NEW ZEALAND | WORLD AUTISM AWARENESS MONTH | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | EINSTEIN | AUTISM NEW ZEALAND | WORLD AUTISM AWARENESS MONTH | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | MOZART | AUTISM NEW ZEALAND | WORLD AUTISM AWARENESS MONTH | Bronze Lion Campaign |
OGILVY & MATHER MUMBAI | #NOTMUSICTOMYEARS | RNW MEDIA | LOVE MATTERS | Bronze Lion |
DDB GROUP NEW ZEALAND, Auckland | FREE COFFEE MUG | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | FREE HOODIE | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | FREE SOHO CHANNEL | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion Campaign |
OGILVY & MATHER COSTA RICA, San José | THERE'S NOTHING TO CELEBRATE YET | INSTITUTO NACIONAL DE SEGUROS | INTERNATIONAL WOMEN DAY | Bronze Lion |
J. WALTER THOMPSON BRAZIL, São Paulo | MORE THAN 70% | INSTITUTO AZMINA | INSTITUTO AZMINA | Bronze Lion |
DDB SPAIN, Madrid | HISTORY WORTH PLAYING | COMPUTER SPIELE MUSEUM | COMPUTER SPIELE MUSEUM | Bronze Lion |
Y&R MADRID | THE SPOT I'LL NEVER HEAR | FUNDACIÓN TELEFÓNICA | THINK BIG PROGRAM | Bronze Lion |
DENTSU LATIN AMERICA PROPAGANDA, São Paulo | SPEED - O - TRACK | ARTERIS | INSTITUCIONAL | Bronze Lion |
FCB WARSAW | SMART BELL | AXA INSURANCE | SMARTBIKE INSURANCE | Bronze Lion |
BBDO NEW YORK | FOOT LOCKER AUDIO TOURS | FOOT LOCKER | FOOT LOCKER | Bronze Lion |
DDB GERMANY HAMBURG / adam&eveDDB, London | THE MAGIC ADVENT CALENDER | TELEKOM DEUTSCHLAND GMBH | BRAND | Bronze Lion |
J. WALTER THOMPSON BRAZIL, São Paulo | MORE THAN 70% | INSTITUTO AZMINA | INSTITUTO AZMINA | Bronze Lion |
Y&R DUBAI | ONE BOOK FOR PEACE | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | Bronze Lion |
J. WALTER THOMPSON BRAZIL, São Paulo | MORE THAN 70% | INSTITUTO AZMINA | INSTITUTO AZMINA | Bronze Lion |
GRABARZ & PARTNER, Hamburg | COLOGNE | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion |
OGILVY & MATHER JOHANNESBURG | COSTUME FOR THE CAR POOL | KFC | VIRGIN MOJITO | Bronze Lion Campaign |
OGILVY & MATHER JOHANNESBURG | PRESCHOOL CONCERT IN A DARK JACKET | KFC | VIRGIN MOJITO | Bronze Lion Campaign |
OGILVY & MATHER JOHANNESBURG | WELDING MASK ON A PLANE | KFC | VIRGIN MOJITO | Bronze Lion Campaign |
Y&R SOUTH AFRICA, Cape Town | COLLECTION OF POOPHEMISIMS | GUI LING YUAN FANG | HERBAL TEA | Bronze Lion |
PUBLICIS MACHINE, Cape Town | GYM BOY | BIRAL | ANTI ANXIETY MEDICATION | Bronze Lion |
FCB CHICAGO | COTTON CANDY SWAMP | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | STINKY BROCCOLI FOREST | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | VALLEY OF OGRES | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
GREY URUGUAY, Montevideo | MESSI, LEAVE. | 180 NEWS | SPORTS SECTION | Bronze Lion |
GREY SLOVENIA, Ljubljana | THE BEDTIME STORYTELLERS | A1 SLOVENIA | TELECOMMUNICATIONS | Bronze Lion |
FCB CAPE TOWN | PENGUIN CLASSICS RADIO - 'ORANGE COVER' | EXCLUSIVE BOOKS | BOOKS | Bronze Lion |
FCB CHICAGO | COTTON CANDY SWAMP | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | STINKY BROCCOLI FOREST | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | VALLEY OF OGRES | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | PLANET OF EVIL UNICORNS | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
VALENSTEIN & FATT, London | GIN LANE | TATE BRITAIN | PROMOTION OF NATIONAL MUSEUM | Bronze Lion |