"Yellowwood believes that data analytics is a critical competence going forward, and Matthew will be building Yellowwood's expertise in this area," explains David Blyth, Group Managing Director. "He will also be working closely with our affiliates, Hall & Partners, in the UK to bring new research and analytics offerings to South Africa."
Glogauer has 12 years of experience in the industry, which started with a classical introduction to market research at Research Surveys. He later spent two years working in London, including a position at GlaxoSmithKline in the HIV Therapy area, before returning to South Africa and joining KLA, a full service qualitative and quantitative research agency, where he spent almost six years as Deputy Managing Director.
In addition, Jenny Moore will move to head up Business Development and Innovation. The new role will leverage her strength and experience in both Yellowwood's core competencies - Strategy and Research - and she will be developing and tailoring offerings to meet client challenges as well as driving the innovation of new products offerings to respond to changes in the market.
