Gwen Watkins - freelance writer, editor, subeditor and author with 35 years international experience in industrial journalism offers her Master NLP Practitioner skills to aid brand communication and native advertising.
Effective headlines captivate audiences, essential as attention span is now around 15 secs (think billboard). Media websites want click-through, print media want purchasers - all depend on great headlines. 12 Sep 2017Read more
The possessive apostrophe is one of the most misused pieces of punctuation, cropping up everywhere, except where it should be. The most common one seen everywhere is T's and C's apply. As this is supposed to be an abbreviation of 'terms and conditions apply' - then the apostrophe is clearly wrong because the term and condition do not have anything belonging to them, they are plurals, therefore they do not need a possessive apostrophe. 29 Jun 2017Read more
As a baby boomer, I am predisposed towards dealing with fellow baby boomers but even more so with other women baby boomers in management and top positions. The reason is simple; we have a no-nonsense response to life, work and effort, having had to carve our own path without much encouragement from the world. 12 May 2017Read more
The new marketing terms Content Marketing, Native Advertising, Brand Awareness, Consumer Messaging, all come down to one essential idea - write a concise story that captures the attention of your target market, makes them believe it, want it and respond directly to you. 5 Jan 2017Read more