|The Integrated Marketing Communication Conference (IMC Conference) is a one day, content packed event with a central theme focused on using different combinations of communication disciplines (i.e. Advertising, Direct Marketing, Public Relations, etc.) in synergy, with the purpose of delivering the right message to the desired audience.|
The conference aims to find a balance between educating, entertaining and engaging the delegates, giving them first-hand, case-study exposure to the most innovative IMC trends. From this, delegates will be able to select the tools which they feel can be best implemented to suit their marketing communication strategies.