“Simplicity is often the most difficult and overlooked craft” - Louis EnslinSA's craft and production industry proved itself at the annual Cannes Lions Festival of Creativity. Here, Louis Enslin - owner, composer and engineer at Produce Sound - shares his views from behind the scenes. Enslin and Produce Sound were responsible for the KFC Double down ‘Sad Man Meal’ campaign by Ogilvy Joburg that won the Cannes Lions Radio Grand Prix, as well as Ogilvy Joburg’s KFC 'Virgin Mojito' campaign and TBWA in Africa’s Student Flights 'US President' campaigns that won Bronze Lions in Radio, with a shortlist for sound design on Student Flights’ 'Knowledge' campaign. That’s impressive stuff. I pinned down Enslin for his views on SA’s performance at Cannes Lions 2017, the calibre of the SA craft and production scene and more…
Balanced and inspirational as always. Listen to Produce Sound’s Cannes Lions-winning work embedded below: Click here to find out more about Produce Sound’s international success in 2017 and Enslin’s view on the industry, and be sure to follow them on the follow social media channels: Soundcloud | Twitter | Instagram About Leigh AndrewsLeigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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