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Marketing campaign | Bizcommunity

News

How top South African companies reach their target audience

Online Media

How top South African companies reach their target audience

Issued by Broad Media 22 hours

Lisa Naa Quama Darko captured by Gilbert Asante.

Africa Month

#AfricaDay: Africa's trailblazing creatives in Facebook's latest campaign

3 days

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

M&C Saatchi Abel's Bulletproof Park campaign for Gun Free SA is a story about a “fake idea” that led to real change (Image supplied)

Marketing

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

13 May 2025

Leander Kettledas is the corporate communications & marketing manager at Canon South Africa.

Behind the Selfie

#BehindtheSelfie: Leander Kettledas, corporate communications & marketing manager at Canon SA

30 Apr 2025

Images supplied.

Marketing

Omo's Stay Unbeatable campaign partners with Olympian Caster Semenya and SA Rugby

Aa-isha Hassiem 15 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

Selected Pro Shop stores to stock BooYaa Golf apparel

Retailers

Selected Pro Shop stores to stock BooYaa Golf apparel

17 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

Marketing

Botswana and De Beers’ marketing push to revive diamond demand

Karabo Ledwaba 26 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

Marketing & Media

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

The bird was allegedly 'killed' by a Tesla Cybertruck.

Marketing

Duolingo's owl 'killed' by Tesla Cybertruck in viral campaign

Karabo Ledwaba 14 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

Bold vision and renewed energy for 2025 - Isilumko Activate

Marketing

Bold vision and renewed energy for 2025 - Isilumko Activate

Issued by Isilumko Activate 30 Jan 2025

Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)

PR & Communications

The need for PR to understand business to make an impact

Danette Breitenbach 30 Jan 2025

BusinessTech’s incredible audience of South African decision-makers

Online Media

BusinessTech’s incredible audience of South African decision-makers

Issued by Broad Media 7 Jan 2025

Helm wins CX Solutions Provider of the Year - Middle East and Africa

CRM, CX, UX

Helm wins CX Solutions Provider of the Year - Middle East and Africa

Issued by Helm 10 Dec 2024

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

Advertising

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

AltSchool Africa and Binance launch scholarships to nurture digital skills in 500 Africans

Bursaries, Scholarships & Finance

AltSchool Africa and Binance launch scholarships to nurture digital skills in 500 Africans

3 Dec 2024

PayJustNow's CGI ads set new BNPL benchmark

Artificial Intelligence

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

Troye Sivan announced his new role in a mock press conference.

Marketing

Smirnoff's new Go OFF campaign: Troye Sivan as chief vibes OFFicer

19 Nov 2024

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

Marketing

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

Sanlam revealed that the comedy show was in fact a marketing campaign. Source: Supplied.

Marketing

Sanlam teams up with Mpho Popps for financial literacy marketing campaign

23 Oct 2024

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Events

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Issued by BabyYumYum.com 21 Oct 2024

3 ways for South African businesses to stand out in the Black Friday frenzy

Online Media

3 ways for South African businesses to stand out in the Black Friday frenzy

Issued by Broad Media 16 Oct 2024

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Digital

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Rupert Mthembu, Issued by Brave Group 9 Oct 2024

Hoorah shines at the New Generation Awards in Johannesburg

Digital

Hoorah shines at the New Generation Awards in Johannesburg

Issued by Hoorah Digital 4 Oct 2024

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Digital

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Issued by Publicis Groupe Africa 2 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

Telkom and Levergy win big at 2024 Prism and New Gen Awards for Stand Tall campaign

PR & Communications

Telkom and Levergy win big at 2024 Prism and New Gen Awards for Stand Tall campaign

Issued by Levergy 1 Oct 2024

Retail Marketing

Shoprite reaffirms 45 year old brand promise in new campaign

25 Sep 2024

Legacy Lifestyle wins South African Loyalty Awards 'Best Programme of the Year' in Travel and Hospitality

CRM, CX, UX

Legacy Lifestyle wins South African Loyalty Awards 'Best Programme of the Year' in Travel and Hospitality

Issued by 1Africa Consulting 23 Sep 2024

All the 2024 South African Loyalty Awards winners

Retail

All the 2024 South African Loyalty Awards winners

16 Sep 2024

Publicis Groupe Africa celebrates 17 finalists at the New Gen Awards 2024

Marketing

Publicis Groupe Africa celebrates 17 finalists at the New Gen Awards 2024

Issued by Publicis Groupe Africa 9 Sep 2024

Marketing

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Innovative opportunity for aspiring marketers to showcase their skills

IMC Conference

Innovative opportunity for aspiring marketers to showcase their skills

Issued by IMC Conference 30 Aug 2024

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

Promotions & Activations

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

23 Aug 2024

Source: Supplied.

Banking

Absa CIB unveils Invested in Your Story brand

15 Aug 2024

Pictured: Marcel Swain, head of marketing: Premium beer for Heineken Beverages. Image supplied.

Behind the Selfie

#BehindtheSelfie: Marcel Swain, head of marketing: Premium beer for Heineken Beverages

Aa-isha Hassiem 21 Aug 2024

Source: Supplied. Director of Marketing EMEA at MRI Software.

Property

#Women'sMonth: Maxine Dursham transforms property marketing with innovation

Katja Hamilton 7 Aug 2024

Image source: Karolina Kaboompics from

Labour Law & Unions

Devil in the details: Calculating compensation for unfair dismissal

Ayanda Nkabinde and Soraia Machado 5 Aug 2024

Shein to open pop-up store in South Africa to woo more shoppers

Fashion & Homeware

Shein to open pop-up store in South Africa to woo more shoppers

Nqobile Dludla 25 Jul 2024