South African Insurance Association (SAIA) and Cosmetic Toiletry and Fragrance Association of South Africa (CTFA) have joined the Advertising Regulatory Board (ARB). Operating as the industry's self-regulatory body, the ARB oversees the implementation of the Code of Advertising Practice, ensuring the integrity of advertising content. SAIA advocates for the non-life insurance sector, while CTFA serves as the representative entity for the cosmetic industry within South Africa.
