| Category | November 2008 | December 2008 |
|---|---|---|
| Newspaper | 1. Mahindra/Since 1945 “Crash Test Dummy/Tommy & Jerry/Pink/Beat the Best - Joe Public | Due to few entries, this category has been held over until the following month. |
| Newspaper | 2. Unilver/Sunlight Washing Liquid- One Bottle Camp. “Weight-Loss/Hair/Rubiks Cube” - Lowe Bull (Jhb) | |
| Newspaper | 3. M-Net/Channel O “Barack” - Ogilvy | |
| Magazine | Due to few entries, this category was held over until the following month. | 1. Bostik/Blits Stik Super Glue “Sticks Fast” - DDB SA |
| Magazine | 2. Volkswagen/Commercial Vehicles/Constellation “Ice Cream/Bottles” - Ogilvy CT | |
| Magazine | 3. Parmalat/ASA “Cow” - BBDO CT | |
| Magazine | 3. Volkswagen/Toureg “Xmas Tree” - Ogilvy CT | |
| Outdoor | Due to few entries, this category was held over until the following month. | 1. Nampack/Twinsaver Men's Tissues “Barbie Clothes/Beer Spill/Car Scratch/Pammy Reduction - TBWA\Hunt\Lascaris Jhb |
| Outdoor | 2. DStv/History Channel - Winners Camp. “Britain/Iraq/Pearl Harbour/Egypt - Ogilvy JHB | |
| Outdoor | 3. Rikkis Cabs “Mug Shot” - Draftfcb CT | |
| Outdoor | 3. Unilver SA/Skip Stain Reversal “Coffee/Tomato Sauce/Ink” - Lowe Bull JHB | |
| TV/Cinema | 1. Vodacom/Summer “Grease” - Draftfcb (Jhb) | 1. Sampro/Dairy “Cheese/Milk” - FoxP2 |
| TV/Cinema | 2. Brandhouse/Amstel Larger “Guitar Hero” - Grey SA | 2. CNA/Christmas Camp. “Greedy Stockings/Santa the Hypnotist/Ghost Story Group Photo/Singing Tree/UFO Cows/The Wrapping/Carol Singers - The Jupiter Drawing Room (South Africa) |
| TV/Cinema | 3. Puma/Peace One Day “Keeping it up for Peace/Bringing Peace to the Table” - Net#Work BBDO | 3. Gidani/Lotto “T-Boss” - Draftfcb JHB |
| Radio | 1. Kulula.com/Connect “Bleep/Drama/Puppy/Wife” - KingJames (CT) | 1. McDonalds/Happy Meals “Spell it Out” - DDB SA |
| Radio | 1. Tractec “Texan/Documentary/Blues” - Lowe Bull (Jhb) | 2. Exclusive Books “Zuma” - Ogilvy JHB |
| Radio | 3. Distill/Savanna “Choking the Chicken” - Draftfcb (CT) | 3. Associated Mag./Marie Claire “Orgy/Slummy/Mummies/Charlie - BBDO SA |
| Radio | 3. Cape Union Mart/Christmas Radio “Outdoorsy Gal” - King James CT |
November was chaired by Rob McLennan of Net#work BBDO, and December by Matthew Bull of Lowe Bull. Commented Bull, “Budgets are being cut, clearly. At least that was the evidence when it came to the meager (quantity-wise) offering of [December]. So no outdoor and magazine due to a lack of entries.”
According to Bull, newspaper was a “popular winner... particularly for the look of the work and the strong strategic direction. Both it and the runner-up were considered strong campaign ideas. Kind of tapered off from there, but overall not a bad selection for the judges.”
As for film, “it's summer time and beach time, so let's describe this category as vanilla soft-serve - enjoyable but ultimately not great for you,” he continued.
Radio had two conceptually strong winners, according to Bull: “[J]udges felt that Tractec was a strong conceptual work ideally suited for radio, while Kulula was also a strong, extremely entertaining idea. Judges ultimately couldn't separate the two. And then it plummeted into shouldn't-be-heard of depths. And look, I accept I'm old and fuddy duddy, but enough with the sexual innuendo - even if you're selling sex. Be fresh and original.
“And may that sentiment apply to your approach next year as well. My thanks to a lovely jury.”
| November | December |
|---|---|
| Matthew Bull, Lowe Bull | Rob McLennan, Net#work BBDO |
| Reggie Maketha, Net#work BBDO | Eoin Welsh, Lowe Bull |
| Mike Barnwell, Grey Advertising | Greg Cameron, King James |
| Mike Groenewald, Ogilvy | Suzanne Jenner, Ogilvy |
| Clint Bechus, Joe Public | Yvonne Hall, McCann |
| James Cloete, TJDR | Kush Chetty, Draftfcb |
| Erin Brooks, Draftfcb | Nick Hully, TBWA\Hunt\Lascaris |
| Gina King, Ireland/Davenport | Darren Borrino, DDB SA |
| Joanina Pastoll, Cross Colours |
