The Branding community of South Africa

Trends in branded broadcast content

Sat, 18 May 2013 08:04:00 +0200

Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results.

Should you gamify your brand?

Fri, 17 May 2013 14:05:00 +0200

What is gamification?
Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification used for marketing brands usually involves incentivising users with rewards and exclusive offers, similar to traditional loyalty programmes.

Purpose in Africa: Doing well by doing good

Fri, 17 May 2013 13:48:00 +0200

Brand purpose is one of the most powerful tools for growth and sustainability in a global marketplace devoid of trust in business. A brand's purpose is its reason for being - it goes beyond what you do, or who you're doing it for. Purpose is the why: why your business exists, and why that should matter.

35 countries: 63 cities: Portfolio Night now on in Joburg

Fri, 17 May 2013 12:02:00 +0200

Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers.

Students, don't forget to enter Biz's Portfolio Night competition!

Fri, 17 May 2013 11:04:00 +0200

A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already.

Reminder for Jozi students to enter Portfolio Night competition on Biz

Thu, 16 May 2013 14:10:00 +0200

Branding, design or advertising students in Jozi, don't forget to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week Wednesday, 22 May 2013! Simply complete this form and upload a Biz Portfolio Showcase before Monday 20 May.

New home for Offlimit Communications' creative hub

Thu, 16 May 2013 10:44:00 +0200

Offlimit Communications has an eight-year foundation of delivering strong experiential work, but the phenomenal growth the agency has experienced since 2010 has forced them to make a change. Exciting client demands, and the burgeoning staff complement required to fulfill them, has led them to their new home - a space double the size they used to occupy - and they are finally fully moved in.

Blast Brand Catalysts creates a fresh new look for Italtile

Thu, 16 May 2013 09:23:00 +0200

A brand that has been around for over 40 years will follow a responsible transition in its evolution. Italtile embarked on a bold transformation.

Alliance Media awarded Superbrand status

Wed, 15 May 2013 12:24:00 +0200

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.

Be big on biz with Portfolio Night and Bizcommunity - competition

Wed, 15 May 2013 11:32:00 +0200

If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one ticket of the coveted 150 to give away.