The Research community of South Africa

DMMA celebrates 10 years in digital

Wed, 22 May 2013 10:21:00 +0200

Today, exactly 10 years ago, a national body was formed that would integrally change South Africa's digital landscape forever. Today is the tenth birthday of the Digital Media and Marketing Association (DMMA).

Broader research project proves efficacy of washroom media

Tue, 21 May 2013 10:55:00 +0200

TLC Unlimited has completed a broader study in cinemas and gyms on the efficacy of washroom media, following its pilot Footcounter measurement project, which took place last year.

Update on TAMS audit

Mon, 20 May 2013 10:46:00 +0200

As part of its international audit of the TAMS panel, the SAARF board engaged with Nielsen late last week to discuss the audit, following a meeting with the National Association of Broadcasters (NAB), as part of its action plan.

Vision Africa prepares for MediaMetrics 2013

Mon, 20 May 2013 08:08:00 +0200

MediaMetrics fieldwork to start in June 2013.

African Response celebrates 10 years in business

Fri, 17 May 2013 11:55:00 +0200

Transformation has received a major boost in the research industry, with African Response celebrating 10 years in business. Regarded as the most local global research company in South Africa, African Response brings together an exceptional ability to understand and interpret the needs of the South African market with an association with Ipsos, the third largest custom research firm in the world.

Pondering Panda CEO slams research industry

Thu, 16 May 2013 13:50:00 +0200

In his opening speech at today's session of the South African Market Research Association's (SAMRA) conference, Butch Rice, co-founder and CEO of market research company Pondering Panda, criticised the local research industry. The conference is being held at the Thaba Ya Batswana, Klipriviersberg Nature Reserve in Johannesburg from 16-17 May 2013.

Get out from behind your desk

Mon, 13 May 2013 11:57:00 +0200

"A desk is a dangerous place from which to view the world" goes John le Carré's famous saying. It's an important lesson for marketers to remember, as they grapple with sophisticated segmentation studies and sit in on powerpoint presentations about their consumers.

Radio listenership improves significantly over 2012

Mon, 13 May 2013 11:42:00 +0200

SAARF has released its Radio Audience Measurement Survey (RAMS) for May 2013, which shows that compared to a year ago, listenership is significantly improved, both during the working week and across the week.

International audit results of TAMS due mid-May

Fri, 10 May 2013 11:20:00 +0200

The SAARF Board decided last year that an international audit of the TAMS panel was necessary to review the methodology, identify any possible shortcomings in the panel as well as areas of improvement and guide the planned multimillion-rand expansion of the panel.

Highlights of HacksHackers Cape Town journalism salary survey

Thu, 09 May 2013 05:05:00 +0200

HacksHackers Cape Town recently undertook an online journalism salary survey and has revealed some of the highlights.