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Marketing & Media Africa

Preparing for times of uncertainty

The only way to prepare for uncertain or disruptive times in business, in your own industry, is to be informed. To understand the global forces at work, pessimism in the markets, the factors that are looming to disrupt your industry. The only way to do this is to read and follow the pundits who make a living analysing and scenario planning the future.
Risk management becomes critical in all businesses, says Control Risks in our lead for today, ‘Riskmap 2017: a year of acute uncertainty for business'. Looking at global and local risk factors in the world, Control Risks advises that, “Digitalisation and the internet of everything takes risk everywhere and the distinction between safe home markets and dangerous foreign ones has largely gone. The sheer mass of stored data, teetering on a fulcrum between asset and liability, has shifted the gravitational centre of risk.”
In Africa, investors are looking for long term stability and infrastructure and services that work; and African nations are competing to become the new economic hub of the continent.
Peter Searll from Dashboard brings it home with his 'Ten media innovations in Africa for 2017' article on the fast changing African media landscape and the need for consolidated research to minimise risk.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
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AFRICA
Riskmap 2017: a year of acute uncertainty for business
The high levels of complexity and uncertainty attached to the key political and security issues for the year, mean that boards will need to undertake comprehensive reviews of risk management… read
Peter Searll
AFRICA
Ten media innovations in Africa in 2017
[Peter Searll] Many attempts at consolidated research have not been successful in this highly competitive space in Africa… read
Silvertree acquires Nigeria's TopCheck
NIGERIA
Silvertree acquires Nigeria's TopCheck
TopCheck, Nigeria's leading price comparison site for financial services, offering free online comparison for insurance products, loans, and broadband internet plans, has been bought by Silvertree… read

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WEST AFRICA
West Africa media: hope for The Gambia
West Africa media round-up: hope for The Gambia, police crackdown on Nigerian media and more… read
How to create engaging customer experiences
AFRICA
How to create engaging customer experiences
Customer experience has become an emerging battleground for most organisations, as they seek ways to extract further value from customers… read
Africa's SMMEs explore trading opportunities globally
AFRICA
Africa's SMMEs explore trading opportunities globally
Smart Procurement World (SPW) and Commonwealth Investment Corporation (CIC) will host the Africa Trade Summit and Expo, 7-8 March 2017… read
Tune Hotels
KENYA
No-frills hotel chain woos business travellers in East Africa
International hotel chain Tune has introduced the no-frills hospitality concept in Kenya's capital Nairobi. This is the company's first foray into Africa… read
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SOUTH AFRICA
Facebook adds tool for helping in times of crisis
A new 'Community Help' feature provides a forum at the leading social network where assistance can be offered to victims of floods, earthquakes, fires or other kinds of natural or accidental tragedy, according to Facebook vice president of social good Naomi Gleit... read

Design Month
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SOUTH AFRICA
Five product design tips to create a 'wow' experience

Robin Singh

Product design is one of the most important factors in the modern market that sets apart successful product launches from the non-successful ones... read
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Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel ()
SOUTH AFRICA
Pinterest lets phones spy eye-catching items
SAN FRANCISCO - Pinterest on Wednesday infused more machine smarts into its online bulletin boards, pushing harder into e-commerce by enabling people to use smartphones to identify products they might wish to pursue... read
Right mix of emotions drives social media referrals
SOUTH AFRICA
Right mix of emotions drives social media referrals
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AFRICA
Didier Drogba scores goal with Turkish Airlines ad
Football legend Didier Drogba stars in a new Turkish Airlines ad shot entirely on the African continent… read
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AFRICA
LoftyInc Capital launches $25m Afropreneur Fund

Tom Jackson

VC firm LoftyInc Capital Management has announced the close of its Afropreneur Fund 1 and the launch of a new US$25 million Afropreneur Fund II... read
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AFRICA
AFRIMA seeks support for creative industries from AU
The International Committee of AFRIMA has called on the new leadership of the African Union Commission to forge a deeper integration of Africa through cultural exchanges… read
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NIGERIA
Major airlines reject re-routes during Abuja airport closure
International airlines are refusing to fly to an alternative hub when the only airport serving Nigeria's capital shuts down, forcing travellers to make lengthy detours at extra cost… read
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AFRICA
Germany doubled its humanitarian engagement in Africa in 2016
World Food Programme, UNHCR, the Red Cross and Red Crescent movement and many non-governmental organisations received aid from Germany… read
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NIGERIA
Nigerians take to streets to protest economic policy
Hundreds of Nigerians took to the streets in Lagos on Monday to protest against the government's handling of the country's economic crisis and to demand solutions to a crippling recession… read
ICT development initiative in Nigeria
NIGERIA
ICT development initiative in Nigeria
Vodacom, Kaduna State partner to launch ICT development initiative in Nigeria to support mass service delivery in healthcare, education and agriculture … read
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AFRICA
Digital technology aims to empower small farm owners in East Africa

Tina Trinh

Mastercard has launched a new digital marketplace for East African farmers to sell their crops and receive payment via their mobile telephones. read
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AFRICA
Twitter steps up effort to curb harassment
Twitter on Tuesday unveiled a new initiative to crack down on "abusive accounts," in the latest attempt by the social network to curb online harassment… read
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AFRICA
Get ahead at Africa's biggest entrepreneurial expo
Next week, Johannesburg will be home to the largest entrepreneurial event in Africa... read
Google-owned YouTube has supported live streaming of video through computers for about six years, even broadcasting US presidential debates online ()
SOUTH AFRICA
YouTube adds mobile video streaming for top talent
SAN FRANCISCO - YouTube on Tuesday began letting popular online video personalities broadcast on the go using mobile devices, ramping up a challenge to Facebook and Twitter in the live-streaming arena... read
Forrester's predictions indicate CMOs at risk as consumers up experience needs
SOUTH AFRICA
Forrester's predictions indicate CMOs at risk as consumers up experience needs
Forrester's 2017 predictions indicate US online adults want new and engaging digital experiences and will switch companies to find them, IoT will suffer compromise and over 30% of CMOs could be ousted... read
Why the US has a lot to gain from investing in Africa's agri-food systems
SOUTH AFRICA
Why the US has a lot to gain from investing in Africa's agri-food systems

Thomas Jayne

US farmers and agribusiness can help themselves by helping Africa meet its rapidly growing food needs. This can be done through investments in agri-food systems as well as supporting a sustainable, efficient global food system... read
Oxfam East Africa via
SOUTH AFRICA
Is Africa really undergoing a smallholder agricultural revolution?

Brendan Brown and Ian Nuberg

The general story is that farmers are adopting improved agricultural practices, that productivity is increasing and that rural economies are burgeoning... read
Who is winning in Africa, and is Africa winning?
SOUTH AFRICA
Who is winning in Africa, and is Africa winning?

Issued by African Market Research Association

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics... read
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AFRICA
Africa needs to refocus attention on economic diversification
The ‘Fourth Industrial Revolution' will offer new opportunities to achieving inclusive and sustainable growth by fast tracking market integration in Africa through industrial corridors and regional integration… read
Facebook rallies partners to unite for a safer, better internet
AFRICA
Facebook rallies partners to unite for a safer, better internet
In celebration of Safer Internet Day, Facebook has announced partnerships with public sector agencies and non-governmental organisations across Africa... read
Sicily Kariuki, Public Service, Youth and Gender Affairs secretary (right) and Simon Kimutai, Matatu Owners Association chairmen (left), demonstrate the ease of using her Huduma Card to pay for services in Kenya.
KENYA
Kenya one step closer to a cashless society
The Huduma Card connects Kenyans to a convenient payment solution to empower citizens and move towards a cashless society… read
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TANZANIA
Tanzania embarks on robot making

Hazla Omar

Robots are currently being manufactured in Arusha, Tanzania, on a trial basis by students who work under supervision of technological experts from Korea... read
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AFRICA
Arise investment firm to boost access to capital in Africa

Tom Jackson

A new fund to assist financial service providers across Sub-Saharan Africa has been launched to provide startups and SMEs with access to capital… read
Switch your radar on
SOUTH AFRICA
Switch your radar on

Danette Breitenbach

Many in the business world are glad to see the back of 2016, but one month into 2017 and not much has changed. This is because what we are experiencing is not just a bump in the road; we are living in an inflection point in history where all the rules are being rewritten... read
Trend awareness can help you stay ahead of the pack. Image: Ievgen Onyshchenko © –
SOUTH AFRICA
Digital marketing trendsetting, in 2017 and beyond

Serena Seunarain

If you want to stay ahead of the pack, there are six top trends to keep an eye on in the digital and social marketing realm as 2017 sets off from the starting blocks… read
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SOUTH AFRICA
The future of out-of-home is here, with Uber (of course)
Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips... read
WPP forms Health & Wellness company to extend competitive advantage
SOUTH AFRICA
WPP forms Health & Wellness company to extend competitive advantage
A new subsidiary, WPP Health & Wellness, has been formed by WPP to build on it areas of competitive advantage and accelerate growth, new opportunities and better health outcomes for clients. read
Enterline © –
SOUTH AFRICA
The great comfort of bad Super Bowl ads

Damon Stapleton

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable... read
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AFRICA
Econet's Kwesé TV looking to take on DStv's dominance in Africa

Kate Douglas

The pay-TV market in Africa is getting interesting with Econet's Kwesé TV challenging MultiChoice's DStv... read
Consumer trends in North Africa
NORTH AFRICA
Consumer trends in North Africa
JWT MENA Future 100 report on consumer drivers of change and behaviour for brands across the region… read
Johnson Kanamagire
RWANDA
APO competition has a winner
Rwandan journalist Johnson Kanamagire wins APO competition trip to Dubai… read
Africa Finance & Investment Forum event heads to Kenya
KENYA
Africa Finance & Investment Forum event heads to Kenya
The 11th edition of the Africa Finance & Investment Forum ‘Entrepreneurship and Innovation for Growth' will be hosted in Nairobi for the first time… read
What does the future hold for Africa's farmers?
SOUTH AFRICA
What does the future hold for Africa's farmers?

Daniel Pelz

Smallholder farmers, lack of equipment and meager harvests: Africa's agricultural sector is widely seen as not being ready to face the future. Modernisation can help increase production but that is easier said than done... read
Tchegera Island, Congo
SOUTH AFRICA
The time is now for remote Africa to take advantage of global travel trends
The number of international visitors travelling to historically avoided or forgotten destinations in Africa has seen a steady increase since 2000... read
Why microbes are key to solving Africa's food security crisis
SOUTH AFRICA
Why microbes are key to solving Africa's food security crisis

Esther Ndumi Ngumbi

Microbial-based solutions, which are formulated from microbes, offer multiple benefits to crops. These include improved growth as well as protection from insects, drought, and other climate-related extremities... read
Dotshock © –
SOUTH AFRICA
Brands nudge their way towards goodness

Leslie Pascaud

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest... read
Lady Gaga rocks the Super Bowl half time show - @forbes
SOUTH AFRICA
#TRENDING: Brand activism ruled Super Bowl 2017

Louise Marsland

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong… read
BizTrends 2017
#BizTrends2017: Transparency, authenticity and bravery – developing trends
SOUTH AFRICA
#BizTrends2017: Transparency, authenticity and bravery – developing trends

Giles Shepherd

Certainly the greatest double-edged sword of the 21st century is the information economy. read
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