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The human elementHas social media fundamentally changed language and the way we communicate? JP Kloppers, the CEO of BrandsEye says in his article on social media and data, that we actually changed how language works in using the limits of tweets and status updates, plus emoticons to convey feelings. However, given the complexity, cultural nuance of language and even acronyms, Kloppers says we still need people to decode the trends and patterns in what is being conveyed online, as algorithms and machines will not pick up the subtleties to provide accurate social data to make informed business decisions. This week Deloittes reported back on a session with business execs on how to extract value from mega business trend and disruptor, the internet of things (IoT). The central message to demystify IoT was that the tech must not be deployed in "islands of automation" nor was it necessary for business to "rip and replace" systems. Rather, IoT can be integrated into an organisation through consolidation, to enhance existing systems. However it is implemented, the fact is, that IoT is here and by 2020, there will be 20.8 billion devices connected, according to stats from Gartner. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | [JP Kloppers] The digital age has fundamentally altered how we communicate - particularly via text. Be it a Tweet, online comment or Facebook post, we're constrained not only by the limits of language's written form, but often by a character limit... read |
|  | Deloitte invests further in Internet of Things with new digital transformation capacity... read |
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| |  | Kwesé adds NCAA American football and basketball to its existing broadcast rights for the NFL, NHL and the NBA, making it the home of American sports in Africa... read | |
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 | Al Yah Satellite Communications Company (Yahsat) has has appointed Farhad Khan as its Chief Commercial Officer (CCO)... read | |  | For three days this week, researchers from Mediterranean and Sub-Saharan African countries will discuss sustainable development issues affecting their regions... read | |  | Marketers operating in a zero growth economy need a fresh operating mindset and take into account the African spirit of entrepreneurship... read | |  | IMF chief Christine Lagarde said that Egypt is going through a currency "crisis," suggesting a quick devaluation to tackle a widening gap between the official and black market rates... read | |  | The Independent Agency Search & Selection Company (IAS) will have its final Masterclass, Entertainment and Media Outlook for South Africa, Nigeria and Kenya in 2016 to 2020, on 8 November 2016... read | |  | Across Africa, digital and mobile media is transforming communication and, in order to do media and media research successfully, marketers need to make sure that they are focussing on the metrics that deliver value and the best results... read | |  | Elisabeth Witchel The Committee to Protect Journalists' 2016 Global Impunity Index spotlights countries where journalists are slain and the killers go free... read | |  | Issued by Alliance Media Botswana celebrates its 50th year of independence this month and Alliance Media, who has been operating in Botswana for 18 years of this period, is joining in the celebrations... read | |  | Enterprise application software firm SAP yesterday announced the opening of Africa's first SAP Co-Innovation Lab (COIL) at the company's offices in Woodmead... read | |  | Jimmy Tembo The fact that it took Samsung about 40 days to start recalling their product left a void difficult to fill, the millennial market cannot afford and does not like ambiguity... read | |  | Jessica Woodruff Customer experience is naturally at the forefront of any B2C company. The same focus is not, however, always seen in B2B companies, where marketers have little to no contact with influencing the buying decision... read | |  | Douglas Gauld Much like transgressions against the seven deadly biblical sins are, say, frowned upon by custodians of heavenly portals, so too the seven deadly SEO sins can doom you to a lifetime of anguish as you languish on Page 10... read | |  | They know how you browse the internet, your favourite TV shows and where you shop and travel. Data collected by internet and media... read | |  | Deseré Orrill In today's 'too much information' age, standing up and standing out are the key to being remembered. One tool that goes beyond just 'engaging' its audiences to help users retain the memory of the marketing message is video... read | |  | New UK support for jobs, trade and investment to boost economic development in Africa... read | |  | The future for sustainable growth and development of Africa depends on increasing the levels of intra-Africa trade and investment within the African continent... read | |  | The Internet of Things - an ecosystem of smart, connected devices and sensors that talk to each other and take independent, automated action - is here already and will become a part of our everyday lives... read | |  | Brett Parker Cloud technology is being hailed as an African success story - but what does its future hold...? read | |  | This year's award has new focus on education, digital inclusion and business entrepreneurship... read | |  | Only businesses with strong fundamentals, a consistent approach and gutsy resilience have been able to weather the particularly tough business environment in sub-Saharan Africa over the past 12 months"... read | |  | FAO and the Pan-African Parliament launch the Pan African Parliamentary Alliance for Food Security and Nutrition to shore up food security and nutrition in Africa... read | |  | The new app enables customers to open a new digital account with no more than a few clicks, with no paper references... read | |  | Fahmida Miller has been appointed as one of Al Jazeera's East Africa correspondents, based in Nairobi... read | |  | Declaration of the 2nd African Editors Forum Pretoria, South Africa, 24-25 October 2016... read | |  | Carlson Rezidor on track to achieve more than 23,000 rooms in Africa, its biggest growth market... read | |  | Agriculture entrepreneur from Madagascar wins $25,000 2016 Anzisha Grand Prize for African Youth Entrepreneurship... read | |  | Issued by Alliance Media Lesotho celebrated its 50th year of independence on 4 October and Alliance Media, who has business investments in the country, is helping Lesotho celebrate... read | |  | Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands... read | |  | The key to Africa's bright future is having a good entrepreneurial base that takes advantage of emerging young entrepreneurial spirit that has embraced information technology... read | |  | Gondwana International Networks has launched Source, a virtual network satellite operator service, which will be rolled out across sub-Saharan Africa... read | |  | Zambia says sustainable trade, infrastructure development, gender equality and empowerment, peace, health and education are among key prerequisites to the development of Africa... read | |  | In Madagascar, 92% of the population lives on less than $2/day, and the situation in the chronically semi-arid South is pushing hundreds of thousands close to the edge of disaster... read | |  | A serious food crisis in the north of South Sudan is reaching critical levels, as a biting drought across much of east Africa serves up even more woes for the troubled country... read | |  | Why we are championing the crusade for the Nigerian Media Monitoring and Measurement Association (NIMMA)... read | |  | Collins Mwai The first medical supply of remotely piloted aircraft, popularly known as drones, have been launched in Rwanda... read | |  | Issued by Dentsu Aegis Network Dentsu Aegis Network Tanzania recently flighted a billboard with a clever play on words, creating not only a lasting impression in the minds of consumers but also a brand story for Ndovu, special malt beer... read | |  | A tech innovation bootcamp is being held in South Sudan aimed at building two mobile apps to educate South Sudanese youth on the process of peace... read | |  | Tom Jackson CoLab has opened in Kaduna, the state capital of Kaduna State in north-western Nigeria, offering working space, mentorship and training to local startups... read | |  | Africa's economic growth is expected to dip this year before rebounding in 2017 to remain the world's second fastest growing region after East Asia... read | |  | Sindy Peters From garnering greater support through transparency to building online credibility with funders... read | |  | Facebook has made some changes to its Pages solution that will help businesses better connect with current customers and help find new ones... read | |  | The Dynamic Spectrum Alliance (DSA) has announced that its 2017 Global Summit will be co-hosted by the Independent Communications Authority of South Africa (ICASA), the South African national spectrum regulator... read | |  | Leigh Andrews E-commerce is set for more uptake, but traditional retailers need not worry about a loss of overall sales as a result. Here's how they can avoid extinction by keeping ahead of retail trends... read | |  | Danette Breitenbach As consumers' patterns of consumption dictate, with content aggregated and apps serving up information to people that is useful and relevant to them, media brands will matter less and less... read | |  | Khuthalani Khumalo I started working at the age of eighteen - thrust into the fast pace of a large advertising agency in a very small town, at a time when knowing how to send a fax was listed as a skill on your CV... read | |
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| Martin Luther "Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree." Kyle Chandler "Opportunity does not knock, it presents itself when you beat down the door." Ralph Waldo Emerson "We aim above the mark to hit the mark." |
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