Customer segmentation and the biometric shopping revolution
We have a strong research focus this week, with Leigh Andrews reporting back on the recent launch of
Experian's Mosaic. It's a customer segmentation tool that lets you focus on your specific customers and improve their overall experience of your brand. Speakers at the local launch event included Sarina de Beer, MD at Ask Africa, with wise words on how to bring online efficiency to the offline customer experience. Click
here and
here for Andrews' feedback.
Also making headlines this week is the fact that
Mastercard has introduced a biometric shopping card, already piloted in SA, which can be used at any card terminal using EMV (Europay, MasterCard, and Visa) technology globally. This is set to revolutionise the current payment process.
Lastly, Mark Allix writes from a packaging perspective about concern rising over
tougher waste control. Environmental Affairs Minister Edna Molewa is pushing the paper and packaging, electrical and electronic equipment and lighting industries to submit waste management plans to improve the environment. This comes as they face a new packaging tax and a carbon tax.
Time to do your bit to ensure that puffing up your bottom line doesn't damage the environment.
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 | Mastercard has launched a biometric card that uses fingerprints to enable purchases, revealing that it had been piloting the card, a global first for the company, in SA... read |
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 | From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign... read |
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 | Leigh Andrews A little over a month ago, Experian SA MD Simon Russell kicked off an exclusive media roundtable explaining their new Mosaic tool and the power for local marketers in finally creating a single view of their customers and targeting by interests rather than demographics... read |
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 | Leigh Andrews This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency... read |
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| Promoted content |
 | Neelin Naidoo, Issued by Mpact Plastics New consumer trends are emerging continuously and the retail market is changing fast. These dynamics lead to product and service providers having to incessantly consider their offering and strive for product development and innovation... read |
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 | Mark Allix Environmental Affairs Minister Edna Molewa is pushing the paper and packaging, electrical and electronic equipment and lighting industries to submit waste management plans... read |
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 | Issued by Pyrotec Pyrotec's machinery division, Pyrotec PackMark, has launched the new 4500 Drop on Demand (DOD) Valve Jet coder from trusted global manufacturer of product identification and traceability solutions, Markem-Imaje... read |
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 | Bank Windhoek has embraced mobile technology to launch the first mobile fuel payment system in Namibia... read |
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 | Sherryn de Vos Taxis play a dominant role in public transport in South Africa. Not only are they a key feature on South African roads, but they are the main source of transport for millions of passengers daily... read |
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 | Mike Whitfield Almost four years after Nissan ventured into auto assembly in Nigeria, it fills me with pride when I comment on our success as an auto company operating in Africa... read |
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 | Gabriella Mulligan Applications are open to the Telkom FutureMakers InnoTech programme, seeking Cape Town-based budding entrepreneurs in need of help to get their tech startup ideas off the ground... read |
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We need someone to oversee that all operations run smoothly. A team focused problem solver who continuously improves the customer experience while ensuring the facilitates are maintained impeccably. Read more >> |
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Mall Indaba - 14 Jun 2017 to 15 Jun 2017, Sandton Attend Mall Indaba, a two-day conference designed for shopping centre managers and marketers - focusing on various mall challenges, management and marketing. Get advice and guidance from 12+ industry leaders. Read more >>Customer relationsProvox Centre for Public Relations & Communication - 24 Aug 2017 to 25 Aug 2017, Johannesburg |
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Raf Simons "Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors." Jeremy Scott "Fashion should have a transgressive nature; it can make you feel like someone else, give you heightened emotion. It should bring you joy and uplift you." Christopher Columbus "You can never cross the ocean until you have the courage to lose sight of the shore." Diane Mariechild "Trust the still, small voice that says, “this might work and I'll try it." Golda Meir "Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement." |
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