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Marketing & Media South Africa

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Top company and news stories 11 December 2017

Leigh Andrews
Editor-in-Chief: Marketing & Media SA


Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Terry Savage, chairman of Cannes Lions.
Chairman to leave Cannes Lions
Terry Savage, chairman of Cannes Lions, will leave the Festival following the 2018 event...read
Harvey, Oliver, Luckin and Hartnady.
#LoeriesRanking with... Grey Advertising

Leigh Andrews

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Grey Advertising...read
Marketing Minor: Making every guest feel like part of the family
Marketing Minor: Making every guest feel like part of the family

Cari Coetzee

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what it takes to market Minor Hotels...read
Advertising
A festival of African creativity launched by Absolut
A festival of African creativity launched by Absolut
Capitalising on the success of its One Source campaign, Absolut Vodka has launched a festival of African creativity in 2018... read
Top row (from left to right): Sabine Heckman, Safaraaz Sindhi, Tumi Sethebe. Bottom: Brent Singer, Alistair Morgan and Dylan Davies.
Six SA judges selected for NYF's grand jury
New York Festivals International Advertising Awards has announced the 2018 grand jury... read
'Man Up, Slow Down'
'Man Up, Slow Down'

Issued By FCB Africa

What makes Sundays so special for advertisers
What makes Sundays so special for advertisers

Issued By Ads24

Screengrabs from the ad.
#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...

Brendan Seery

I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)... read
Report shows native advertising rises in importance
Report shows native advertising rises in importance
According to a new report, the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies... read
Chase Software scoops top Microsoft Award
Chase Software scoops top Microsoft Award

Issued By Chase Software

You've got six seconds. Make it count.
You've got six seconds. Make it count.

Issued By Brand Alive

CRM, CX, UX
Team Demographica.
Get to grips with CX and the customer journey now, or else...

Leigh Andrews

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey... read
Defective product risk is an increasing peril for companies
Defective product risk is an increasing peril for companies
Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report... read
SA Customer Satisfaction Index reveals preferred mobile network
SA Customer Satisfaction Index reveals preferred mobile network
According to Consulta's latest South African Customer Satisfaction Index (SAcsi) for Cellular Networks, cellular network customers are the least satisfied with MTN and most satisfied with Vodacom... read
CSI
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Jessica Tennant

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme... read
Design
Pantone #ColorOfTheYear for 2018: Ultra Violet
Pantone #ColorOfTheYear for 2018: Ultra Violet
Last year, the Pantone colour of the year was greenery, the year before was the Rose quartz and Serenity blend, and for 2018 it's a deep, dreamy shade - Ultra Violet. Here's what it stands for... read
Digital
Is digital advertising worth all the hype?
Is digital advertising worth all the hype?

Chris Brewer

I read an article recently where the reporter said, inter alia that, "internet advertising is up by 13% from 2015 to 2016," and it was based on information from a usually credible source... read
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Jessica Tennant

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November... read
All the BCX Disrupt speakers. Images from
#BCXDisrupt2017: "Social instability will get us long before AI does."

Mike Stopforth

If I had a dollar for every time I've heard someone use the words innovation or disruption in a boardroom or conference venue in the last ten years, I'd have 0.892 bitcoin. Sadly, there is an inverse correlation between the number of people who talk about innovation and disruption, and the number of people who actually innovate and disrupt... read
Digital marketing strategy for health and wellness businesses
Digital marketing strategy for health and wellness businesses

Desiree Gullan

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions... read
A mobile payments solution for Kenyan retailers
A mobile payments solution for Kenyan retailers
Mastercard launches Kionect for Nairobi's smallest shopkeepers - a mobile ordering and payments solution enables kiosk owners to access micro-loans... read
Hellocomputer appointments put spotlight on commitment to transformation, empowerment
Hellocomputer appointments put spotlight on commitment to transformation, empowerment

Issued By Hellocomputer

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018
From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Issued By Kantar Millward Brown

Fighting ad fraud with the IAB Ads.txt initiative
Fighting ad fraud with the IAB Ads.txt initiative

Oreeditse Gill

Issued By 365 Digital

Education
Red & Yellow becomes South Africa's first Creative School of Business
Red & Yellow becomes South Africa's first Creative School of Business

Issued By Red & Yellow

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

Jessica Tennant

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands... read
Entrepreneurship
Startupbootcamp Cape Town's top 10 startups sign 32 deals
Startupbootcamp Cape Town's top 10 startups sign 32 deals
Last week, the Startupbootcamp cohort showcased its top 10 startups, selected from a pool of 514 applicants, to global investors, sponsors and partners at its first Africa-based demo day in Cape Town... read
Be disrupted
Be disrupted

Issued By R-Squared Digital SA

Events & Conferencing
Do award shows really matter?
Do award shows really matter?

Jessica Tennant

On the back of the Publicis Groupe's announcement at Cannes this year that it will be transferring its award show spend to its investment in AI, agencies are increasingly questioning whether participating in award shows really matters. read
Exhibitions
Trends and opportunities for exhibitions in 2018
Trends and opportunities for exhibitions in 2018

Adam Dembovsky

The hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018... read
Marketing
MediaCom named as victor in global AkzoNobel Decorative Paints account review
MediaCom named as victor in global AkzoNobel Decorative Paints account review

Issued By MediaCom

Finally, marketing has its crystal ball
Finally, marketing has its crystal ball

Natasha Heiberg

Issued By Madex

Boris Dzhingarov
The importance of avoiding plagiarism in your marketing campaign

Boris Dzhingarov

Issued By Monetary Library

FCB Africa to power the Sasol brand
FCB Africa to power the Sasol brand

Issued By FCB Africa

Media
Quack, quack: When consumer protection is all noise and no action
Quack, quack: When consumer protection is all noise and no action
On paper the South African legal system provides ample protection for consumers regarding false claims about so-called health products. But in reality, the truth is very different... read
Image © -
Time names sexual abuse 'Silence Breakers' as Person of the Year
Time magazine named as Person of the Year "the silence breakers" who triggered a national reckoning by revealing the pervasiveness of sexual harassment, assault and abuse in US life... read
US lawyers investigate MultiChoice payments
US lawyers investigate MultiChoice payments

Ann Crotty

Naspers's hopes of a speedy resolution to the high-profile controversy around payments its 80% subsidiary MultiChoice made to SABC and ANN7 were dealt a hefty blow on Tuesday, 5 Decemeber 2017, when a US law firm, specialising in class actions, announced it was investigating the company... read
Deutsche Welle launches multimedia project for African youth
Deutsche Welle launches multimedia project for African youth
Reaching The 77 percent - Deutsche Welle launches new debate platform for young Africans... read
Photo: Reference.com
Leaps of faith: From cougars to climate change
The rise of the internet and the proliferation of alternative sources of information are potential contributors to a slow-but-steady cultural erosion of public trust in both science and the people who report on it... read
OOH
Chas Everritt books N2 billboard with Oasis Outdoor Media
Chas Everritt books N2 billboard with Oasis Outdoor Media

Issued By Oasis Outdoor Media

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa
JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

Issued By JCDecaux

The Fugard books on the Oasis Digital Network
The Fugard books on the Oasis Digital Network

Issued By Oasis Digital Networks

PR & Communications
6 tips for effectively managing M&A communications
6 tips for effectively managing M&A communications

Shane Dolan

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear.... read
Sabre Awards Africa open for PR professionals
Sabre Awards Africa open for PR professionals
The second edition of the Sabre Awards Africa PR competition is now open for entries... read
We don't talk anymore
We don't talk anymore

Janine Lazarus

Issued By Janine Lazarus Media Consultancy

Production
Bite-Size Ballet performs a rain dance for the Western Cape
Bite-Size Ballet performs a rain dance for the Western Cape

Issued By TBWA\Hunt\Lascaris

Corruption Watch launches hard-hitting animation video on anti-corruption day
Corruption Watch launches hard-hitting animation video on anti-corruption day

Issued By Corruption Watch

Promotions & Activations
Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations
Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations

Issued By Moving Tactics

Publishing
Jochem Wijnands, Dutch founder and CEO of TRVL. Image supplied.
Why digital publishers need to rethink what they're doing

Leigh Andrews

Jochem Wijnands, Dutch founder and CEO of TRVL (it's pronounced as an acronym), explains the need for a 'build it yourself' mindset and putting user experience first when it comes to digital publishing... read
Intimidation tactics? Police gun for Jacques Pauw
Intimidation tactics? Police gun for Jacques Pauw

Kyle Cowan

Journalists Jacques Pauw and Pieter-Louis Myburgh will not be presenting themselves to Durban North police station to make statements relating to material published in Pauw's best-seller The President's Keepers or in Myburgh's news articles published on News24... read
Radio
Durban in for an exciting Summer Beach Festival this December
Durban in for an exciting Summer Beach Festival this December

Issued By East Coast Radio

Huawei and Kfm 94.5 tour the Mother City to celebrate the return of the Cape's ultimate music festival
Huawei and Kfm 94.5 tour the Mother City to celebrate the return of the Cape's ultimate music festival

Issued By Primedia Broadcasting

The power of regional radio: CapeTalk, corporates and schools behind Cape's water challenge
The power of regional radio: CapeTalk, corporates and schools behind Cape's water challenge

Issued By Primedia Broadcasting

Recruitment
What South Africans earn right now
What South Africans earn right now

Issued By CareerJunction

Research
Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture
Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research... read
Ordinary South Africans give their views on corruption and state capture
Ordinary South Africans give their views on corruption and state capture
37-million South Africans give their views on corruption and state capture in an Ask Afrika and Infusion Knowledge Hub survey... read
Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties... read
It's no surprise, BMi Research's first bursary graduate is a star!
It's no surprise, BMi Research's first bursary graduate is a star!

Issued By BMi Research

Retail
SA shoppers' penchant for healthy, organic food an opportunity for brands
SA shoppers' penchant for healthy, organic food an opportunity for brands
According to a new report released by big data and predictive analytics provider IRI, South African shoppers buy more healthy and organic food than their European counterparts... read
Changing face of retail presents opportunity for the wine trade
Changing face of retail presents opportunity for the wine trade
Embrace the chaos brought by the mobile phone-fueled digital age and look to Portugal for a road map to success in the USA... read
Social Media
Facebook to launch chat app for kids, with parental controls
Facebook to launch chat app for kids, with parental controls
Facebook has unveiled a version of its Messenger application for children, aimed at enabling kids under 12 to connect with others under parental supervision... read
Image credit: Tracy Le Blanc - .
Social media trends 2018

Dale Ferreira

Dale Ferreira selects his top social media trends for the upcoming year... read
Sponsorship
Nielsen Sports expands into Africa with acquisition
Nielsen Sports expands into Africa with acquisition
Nielsen Sports has expanded its global sports business by acquiring Repucom Africa from TransAfrica Media to offer solutions to rights holders and brands across Africa... read
Youth Marketing
How to tell an African story
How to tell an African story

Bongani Chinkanda

Issued By HDI Youth Marketeers

Behind the Selfie
Kruger, behind the scenes...
#BehindtheSelfie with... Ari Kruger

Leigh Andrews

This week, we go behind the selfie with Ari Kruger of Sketchbook Studios. He's co-creator and director of eight-part debut Showmax Original Tali's Wedding Diary, on air from 14 December... read
One Show Awards
From left to right (first row): Neo Mashigo, Jenny Ehlers, Mariana O'Kelly, Pepe Marais. Second row: Jenny Glover, Francois Du Preez and Juliet Honey.
Seven SA judges selected for 2018 One Show!
The One Club for Creativity has announced the global creative leaders selected to serve as judges for The One Show 2018 of which seven is from South Africa... read
International
Image credit:
Indonesia's selfie-snapping monkey named PETA's 'Person of the Year'
An Indonesian monkey who shot to fame after it snapped a grinning selfie - and sparked a landmark US copyright case - was named "Person of the Year" by PETA, the animal rights group that took on the simian's cause... read
Business
Image source:
WeWork rides lifestyle change to become new economy star
Going to the office isn't what it used to be... read
Quotes
Sophocles
"Wisdom outweighs any wealth."
Mark Twain
"You can't depend on your eyes when your imagination is out of focus."
Brian Wilson
"Summer means happy times and good sunshine. It means going to the beach, going to Disneyland, having fun."
William Butler Yeats
"Do not wait to strike till the iron is hot; but make it hot by striking."
H. L. Mencken
"Democracy is the art and science of running the circus from the monkey cage."

More quotes  Submit a Quote
Twitter
darrenp3
@darrenp3
Agencies stuck in 'doom loop', says Michael Farmer - AdNews https://t.co/EJ1ViPlAUF https://t.co/msCsfjKMkE
Forbes_Agency
@Forbes_Agency
94% of advertisers report difficulty in working with location data https://t.co/9uHcuWVGkD
Digiday
@Digiday
Marketers began blasting the CES for not having a single woman represented in its lineup of six keynote speakers. https://t.co/ICLdVjZPKO
FathomDelivers
@FathomDelivers
ICYMI: Why Marketers Need to Think Like Data Scientists (And How to Do It) --> https://t.co/CtOGAea2SG via @CMIContent
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Managing Designer - Cape Town
Oxford University Press currently seeks to appoint a suitably qualified and experienced Managing Designer. Applications close 20 December 2017. Read more >>



Event Coordinator Intern - Johannesburg
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New events to diarise
DataCon Africa 2018 - 26 Feb 2018 to 28 Feb 2018, Cape Town
Listen to how different organisations apply data analytics/science in different ways for business success. Ask questions + add your opinions. Get the full value from your participation in this event. Read more >>



Chief Digital Officer Africa 2018 - 5 Mar 2018 to 7 Mar 2018, Johannesburg
The only forum where senior leaders tasked with the optimising of business processes can gather to discuss the intricate reality of their transitional roles. Read more >>



InDesign basic to intermediate
Multidimensions - 1 Feb 2018, Johannesburg


Essentials of Digital Media Management
Rhodes University Sol Plaatje Institute - 12 Feb 2018 to 16 Feb 2018, Johannesburg


Government Media course: Essential tools for editors and journalists
Rhodes University Sol Plaatje Institute - 26 Feb 2018 to 2 Mar 2018, Johannesburg


Writing in the electronic environment
PRISA - 1 Mar 2018 to 2 Mar 2018, Randburg


Strategic crisis management
PRISA - 5 Mar 2018 to 6 Mar 2018, Randburg


Decorex Cape Town 2018
Decorex SA - 27 Apr 2018 to 1 May 2018, Cape Town


Decorex Joburg 2018
Decorex SA - 8 Aug 2018 to 12 Aug 2018, Midrand


Writing for SEO purposes
PRISA - 9 Oct 2018, Johannesburg



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