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Marketing & Media South Africa

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Top company and news stories 4 December 2017

Leigh Andrews
Editor-in-Chief: Marketing & Media SA


Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizTop stories
Naspers says it won't force MultiChoice to take ANN7 off air
Naspers says it won't force MultiChoice to take ANN7 off air
The Naspers Board has released a statement announcing that they will not interfere and force MultiChoice to take the ANN7 news channel off the air...read
Bank advertising: a hit-or-miss
Bank advertising: a hit-or-miss

Jessica Tennant

SA's big five banks spend millions of rands on advertising, a substantial amount of which is being spent on ads that miss the mark, according to market research agency Columinate, but audiences don't mind an ad that pushes a product or tells a story, as long as it's done well...read
The media's role in promoting inclusive growth in Africa
The media's role in promoting inclusive growth in Africa

Amrote Abdella

The media is urged to promote a more inclusive narrative for Africa to spur inclusive growth on the continent...read
Professor Kaymanthri Moodley, director, Centre for Medical Ethics & Law, Stellenbosch University. Photo: YouTube
#WorldAIDSDay2017: Preying on hope

Nicci Botha

At the turn of the century, and influenced by his distrust of Western medicine, then-president Thabo Mbeki lost the plot. amid much media coverage, he proclaimed that HIV didn't cause Aids...read
Advertising
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Lauren Hartzenberg

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign... read
The World's Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry
The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally... read
Netwerk24 boosts advertising scope with the addition of lifestyle titles
Netwerk24 boosts advertising scope with the addition of lifestyle titles

Issued By Ads24

FCB Cape Town recognised at 2017 Care Awards
FCB Cape Town recognised at 2017 Care Awards

Issued By FCB Africa

Screengrab from the #NoConditionsApply campaign.
The gender tradition-transforming power of advertising

Leigh Andrews

Swati Bhattacharya, CCO of FCB Ulka in India, explains the intricacies of changing a 400-year-old Hindu tradition from one of status-based exclusion into a sisterhood of inclusion through the #NoConditionsApply campaign... read
Down the rabbit hole of the summer campaign
Down the rabbit hole of the summer campaign

Ndumiso Ndlela

The great summer campaign idea is not inspired by where you end up in the rabbit hole but the process in the journey... read
#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

Jessica Tennant

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level... read
#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites
#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites

Cari Coetzee

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites... read
Image supplied.
Scopen research ranks Joe Public as top agency for integrated services
Global consulting firm, Scopen has released research that ranks Joe Public as the top agency for integrated services by client opinion... read
#OrchidsandOnions: Spar's collective chill pill brings a smile, OLX's techie-ruined site brings a grimace...
#OrchidsandOnions: Spar's collective chill pill brings a smile, OLX's techie-ruined site brings a grimace...

Brendan Seery

It has been a long, hard, stressful year and South Africans have been at each other's throats for most of that year. So, maybe it is time we took a collective national chill pill as we head into the holiday season... read
Uber goes local, with their first 'above-the-line' campaign
Uber goes local, with their first 'above-the-line' campaign

Issued By Grey

TBWA\Hunt Lascaris launches iconic MTN brand campaign
TBWA\Hunt Lascaris launches iconic MTN brand campaign

Issued By TBWA\Hunt\Lascaris

Promise wins Financial Mail's AdFocus Medium-Sized Agency of the Year Award
Promise wins Financial Mail's AdFocus Medium-Sized Agency of the Year Award

Issued By Promise

Branding
To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Richard Mullins

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone... read
Brand Alive Group creates and launches new Imperial Logistics brand
Brand Alive Group creates and launches new Imperial Logistics brand

Issued By Brand Alive

CSI
Images Source:
#NoExcuse: New movement to get Champion Men involved in tackling gender-based violence
In SA, instances of femicide are five times the global average and one in five women are assaulted by their partner. #NoExcuse has been launched, with Carling Black Label and Takuwami Riime! as the inaugural supporters, to... read
Image Supplied
Fastjet, (Red) and Oliver Mtukudzi team up in the fight for an Aids-free generation
A new partnership between Fastjet and Aids organisation (Red) will be launched with the release of a new track, Holiday by legendary singer-songwriter Oliver Mtukudzi. 100% of the proceeds from track sales will be donated to the Global Fund... read
Design
An out-of-this-world upgrade for Astros
An out-of-this-world upgrade for Astros

Issued By Just Design

Gregor Jenkin, winner of the Icon Award and winemaker, Rudiger Gretschel. Image credit: Kerry Red.
Winners of the Design Foundation Awards 2017 announced
Top South African design leaders were honoured on Saturday, 25 November at the fifth annual Design Foundation Awards, at a ceremony held in Cape Town... read
2017 Design Foundation Awards held in CT
View gallery
Digital
The 2017 Digital Salt event.
The future of media

Gustav Goosen

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far... read
OLX South Africa, awarded to Techsys Digital and Black River FC
OLX South Africa, awarded to Techsys Digital and Black River FC

Issued By Techsys Digital

Speakers on panel (from left to right): Brett StClair, Dave Duarte, Jorn Lyseggen, Reona Bassudeo and moderator, John Sanei.
Outside Insight debate: AI is not intelligent

Juanita Pienaar

As part of the promotional book launch of Meltwater's CEO, Jorn Lyseggen's book, Outside Insight, the company hosted a panel discussion about the impact of AI on corporate decision making... read
Tim Lombard, Jellyfish SA managing director.
Jellyfish expands footprint following acquisition of ClickMaven
Digital marketing boutique agency, Jellyfish, has expanded its footprint in South Africa following the recent acquisition of ClickMaven... read
Direct Marketing
Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

Ross Sibbald

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)... read
Entrepreneurship
Retail Capital is awarding a brand makeover to one lucky SME
Retail Capital is awarding a brand makeover to one lucky SME
Retail Capital is giving SMEs an opportunity to win a makeover to build their brand with an investment of R250,000... read
Events & Conferencing
African expansion "massive focus" for SA's Quicket in 2018
African expansion "massive focus" for SA's Quicket in 2018

Tom Jackson

South African online ticketing startup Quicket has a "massive focus" on expanding to other African countries next year as it looks to create a truly pan-African solution for events... read
Global event presents Creative Business Cup SA with Special Recognition Award
Global event presents Creative Business Cup SA with Special Recognition Award
The organisers of Creative Business Cup South Africa were recognised for their outstanding achievement in putting the local event together at short notice and without any financial backing... read
Exhibitions
Scan Display's November newsletter: Win tickets to the Rugby Sevens
Scan Display's November newsletter: Win tickets to the Rugby Sevens

Issued By Scan Display

AAXO lands Platinum Sponsorship from the Ticketpro Dome
AAXO lands Platinum Sponsorship from the Ticketpro Dome

Issued By Reed Exhibitions

Marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

Robin Fredericks

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included... read
Natasha Omokhodion-Banda
#AfricaAchiever: Expansion plans into Africa for 99c

Louise Marsland

Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa. She is our #AfricaAchiever this month... read
Use the end of a financial period as an opportunity to optimise your agency relationships
Use the end of a financial period as an opportunity to optimise your agency relationships

angelika kempe

Good housekeeping is a vital part of maintaining a healthy relationship with your external marketing and advertising agencies... read
Finding our new comfort zone in disruptive marketing
Finding our new comfort zone in disruptive marketing

Issued By IMC Conference

Media
DA reveals MultiChoice's part in R100m-a-year plan to influence digital migration
DA reveals MultiChoice's part in R100m-a-year plan to influence digital migration

Kyle Cowan

SA's leading pay-TV service provider, MultiChoice, is in the hot seat once more with new revelations from the DA over a R100m-a-year plan to gain access to the SABC's "political influence over digital migration"... read
Photo: 10:23 campaign
Challenging bad medicine: Lessons in how to use the media effectively

Nicci Botha

Here's an interesting factoid for you - 10:23 is the saturation point at which the original substance is so diluted that can no longer be detected in a solution.... read
CoreXalance announces the 2017 winners of its Media Credit Professional Awards
CoreXalance announces the 2017 winners of its Media Credit Professional Awards

Issued By CoreXalance

(c) olegdudko -
African Media feels the pinch

Thabiso Mochiko

African Media and Entertainment (AME) has warned shareholders it expects trading conditions for the remaining six months of the 2018 financial year to remain challenging... read
OOH
Why FMCG brands should target consumers with small-format OOH
Why FMCG brands should target consumers with small-format OOH

Issued By Provantage Media Group

PR & Communications
inSite granted 2017 Global Excellence Award
inSite granted 2017 Global Excellence Award

Issued By inSite Education

Chris Moerdyk
Do you know what is building and breaking down your reputation?

Chris Moerdyk

Issued By Chris Moerdyk

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Leon Ayo

Brands are more accountable than ever in an age of radical transparency... read
Production
Sunu creates African superhero-themed follow-up to Absolut's Cannes Gold-winning One Source campaign
Sunu creates African superhero-themed follow-up to Absolut's Cannes Gold-winning One Source campaign

Issued By Egg Films

#Newsmaker: Fort's Amr Singh on what makes a good director
#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant

Fort agency's creative partner and director Amr Singh recently won the Craft Gold for Best Directing at the 2017 PromaxBDA Africa Awards for his work on DStv Africa's brand film in collaboration with Studio Zoo... read
Red Cherry Interactive produces Tiger Brands Status deodorant corporate video content
Red Cherry Interactive produces Tiger Brands Status deodorant corporate video content

Issued By Red Cherry Interactive

Research
Black Friday 2017 surpassed expectations: Picodi
Black Friday 2017 surpassed expectations: Picodi
Global discounts website, Picodi.com, says Black Friday went beyond expectations this year. The company says consumers' activity increased on average by 624%... read
Retail
Vincent Magwenya
Imagining the possibilities of an Africanised Black Friday

Vincent Magwenya

Black Friday has come and gone, with popular consumer products ranging from food items and electronic devices to furniture items flying off the shelves at bargain prices. read
Top tips for a rocking online festive retail campaign
Top tips for a rocking online festive retail campaign

Linah Maigurira

When it comes to drawing people into their stores this festive season, retailers may face increased competition, but they also have a wider array of tools... read
'Weather-sensitive' products: adjusting price and promotions to increase sales
'Weather-sensitive' products: adjusting price and promotions to increase sales

Xavier Rousset, Octavio Escobar and Régis Chenavaz

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen... read
Sponsorship
Investec to sponsor Cape Town Art Fair
Investec to sponsor Cape Town Art Fair
The 2018 Investec Cape Town Art Fair will take place at the Cape Town International Convention Centre on 16-18 February 2018. read
TV
Sally Burdett makes a welcome return to the 8pm news bulletin
Sally Burdett makes a welcome return to the 8pm news bulletin

Issued By e.tv

Outa guns for MultiChoice
Outa guns for MultiChoice
MultiChoice is under pressure to "come clean" about its contracts with Gupta-owned television news channel ANN7... read
Photo: BusinessLive
Sanlam washes hands of Naspers dispute
As calls mount for a public inquiry into the controversial relationship between Naspers subsidiary Multichoice and the SABC, insurer Sanlam said it was not in a position to comment... read
Design Indaba
Peter Veenstra, a landscape architect and cofounder of Lola Architects.
Peter Veenstra announced as Design Indaba 2018 speaker

Emile Uys

Peter Veenstra, a landscape architect and cofounder of Lola Architects, a design firm based in Rotterdam, the Netherlands, has been announced as one of the speakers at the 2018 Design Indaba... read
Designers, Azusa Murakami and Alexander Groves. Image credit:
Studio Swine announced as speakers at Design Indaba 2018
London-based duo and married couple, known as Studio Swine, has been announced as speakers at Design Indaba 2018... read
Entrepreneur Month
#EntrepreneurMonth: Building a true African haircare brand with AfroBotanics
#EntrepreneurMonth: Building a true African haircare brand with AfroBotanics

Lauren Hartzenberg

In six years South African natural haircare brand, AfroBotanics, went from being manufactured in founder Ntombenhle Khathwane's garage to a fully equipped factory in Midrand... read
Behind the Selfie
One of these is Brand in real life...
#BehindtheSelfie with... Andrew Brand

Leigh Andrews

This extended #EntrepreneurMonth, we go behind the selfie go behind the selfie with Andrew Brand, CEO of Ninety9c, awarded #FMAdFocus2017's 'partnership of the year' for their work with Checkers... read
Loeries Creative Week Durban
Joe Publicans: ECD Roanna Williams, ECD Simone Rossum and Shift Joe Public creative director Christo Kruger.
#LoeriesRanking with... Joe Public

Leigh Andrews

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Joe Public... read
Loeries releases Migrate Hero edition
Loeries releases Migrate Hero edition
The Loeries have released the 23rd edition of its annual publication Migrate... read
One Show Awards
Bain & Bunkell - Remarkable Life for Citadel Wealth Management.
Bain & Bunkell, only SA agency to make The One Show shortlist
Bain & Bunkell, Johannesburg, is the only South African agency to make The One Show shortlist for this period... read
Pendoring
Creativity without limits has the potential to set new standards
Creativity without limits has the potential to set new standards

Issued By Just Design

International
Washington Post: 'sting' sought to embarrass newspaper in sex probe
Washington Post: 'sting' sought to embarrass newspaper in sex probe
The Washington Post said Monday it was the target of an apparent "sting" operation that sought to plant a false story to discredit the newspaper's investigation of sexual misconduct allegations against Republican Senate candidate Roy Moore. read
Meredith Corp to buy Time Inc. for $2.8bn
Meredith Corp to buy Time Inc. for $2.8bn
Time Inc. is selling for $2.8bn to media conglomerate Meredith Corporation, backed by the billionaire Koch brothers known for supporting conservative causes, in an unlikely ending to a saga over the future of CNN's parent company... read
Quotes
J. R. R. Tolkien
"Courage is found in unlikely places."
Mark Twain
"The best way to cheer yourself up is to try to cheer somebody else up."
Louis L'Amour
"A good beginning makes a good end."
Salvador Dali
"The thermometer of success is merely the jealousy of the malcontents."
Bruce Lee
"Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it."

More quotes  Submit a Quote
Twitter
darrenp3
@darrenp3
How to break down the barriers between marketing and procurement - Marketing Week https://t.co/yi50ZXuBth https://t.co/FiP2KlNC04
RichSimmondsZA
@RichSimmondsZA
#BLOG : Authentic Change (Part Seven) Social Media "Gamification" .. Life as we know it! https://t.co/fU1VoSbKdW... https://t.co/UWQHzTuV4Q
KentHuffman
@KentHuffman
13 #marketing trends that #B2B marketers need to understand: https://t.co/AeRP8vQoPC (co-authored by me and... https://t.co/cJgahOR6oE
MarketingEds
@MarketingEds
Forrester calls 2018 a year of 'reckoning'; Creative #agency leads have their say https://t.co/48CWuWufZe @forrester
More tweets  Follow

New business
  • Tribeca named Blacksmith Collective PR partner - more info
  • Bonang joins CSA - more info
  • Relativ Media to provide non-invasive advertising to Respublica - more info
  • The Private Hotel School apppoints JAG Communications as PR agency - more info
  • Lauren Shantall, PMR Hospitality enter partnership - more info

More accounts  Submit a New account
New appointments
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Engage Executive - Johannesburg
Engage Executive needed to support the sales strategy in the development, costing and implementation of innovative advertising/promotional ideas across all our platforms that maximise revenue opportunities. Read more >>



Account Manager - Johannesburg
United Stations is looking for two self-motivated Account Executives who will manage, develop and grow a portfolio of Agencies and Key Clients in Johannesburg. Read more >>

Advertising Development Manager - Cape Town
Leading African contemporary art publisher to fill the position of an advertising development/manager business. The successful candidate will be responsible for identifying and developing new business and advertising opportunities. Read more >>


Freelance Designer - 10 Day Contract Project - Johannesburg
10 Day freelance InDesign project. R10, 000 project fee. Read more >>


New events to diarise
Essentials of Digital Media Management
Rhodes University Sol Plaatje Institute - 12 Feb 2018 to 16 Feb 2018, Johannesburg


Government Media course: Essential tools for editors and journalists
Rhodes University Sol Plaatje Institute - 26 Feb 2018 to 2 Mar 2018, Johannesburg


Writing for SEO purposes
PRISA - 27 Feb 2018, Johannesburg


Writing in the electronic environment
PRISA - 1 Mar 2018 to 2 Mar 2018, Randburg


Strategic crisis management
PRISA - 5 Mar 2018 to 6 Mar 2018, Randburg


Social media management
PRISA - 8 Mar 2018 to 9 Mar 2018, Limpopo


Videography for non-videographer
PRISA - 7 May 2018 to 8 May 2018, Randburg


Reputation management
PRISA - 24 Aug 2018, Durban


Principles of layout and design
PRISA - 28 Aug 2018 to 29 Aug 2018, Johannesburg


Social media management
PRISA - 4 Oct 2018 to 5 Oct 2018, Durban



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