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Marketing & Media South Africa

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What's keeping BBDO up at night?


Last week's top headlines:
  • The MMA SA Smarties 2017 Summit and Awards took place, with Danette Breitenbach reporting back with insights from the main mobile marketing successes of the night. Click here for a reminder of all the winners!
  • It's also been confirmed that SJ Myeza from 7 Films SA is the continent's only winner at the One Club's Young Guns 15, which celebrates global creative professionals at age 30 or younger.
  • SA expat Kate Desmarais, now associate creative director at Ogilvy & Mather Chicago has also won The One Club 3% Movement's Next Creative Leaders Award. This identifies and celebrates talented creative women who are making their mark with both great work and a workplace perspective on diversity that helps change the industry for the better. This is definitely something to be proud of!
  • Then I continued my weekly catch up with some of this year's top-ranked creatives from Loeries Rankings 2017. This time around I soaked up global and local insights from BBDO. One of the most awarded agencies at this year's Loeries, they picked up the Grand Prix for websites or microsites, as well as the titles of Agency of the Year and Regional Agency Group of the Year. BBDO Africa's regional director, Gau Narayanan, shared that what's keeping him up at night is the future of the business and how to disrupt the agency model so that they're still relevant next year and the year after.
  • The annual WhyFive BrandMapp 2017 Top End Study has just been released. It reveals that the previously disadvantaged upper class has grown rapidly enough to surpass the white upper class in South Africa by at least 10% in the last five years, and this figure continues to rise.
  • While the industry was saddened by Tiso Blackstar Group's announcement that it is considering the closure of The Times print edition due to continued lack of profit, there's a potential positive here as it's hoped to be replaced with a premium, digital-only daily product.

In case you missed it...
  • Early-bird ticket sales now open for Design Indaba Festival 2018, with British designer Morag Myerscough announced as the Festival's first speaker.
  • The IAB Bookmark Awards 2018 entries are open, introducing new categories in line with the changes and evolution in the sector over the past year.
  • Last week's #Newsmaker was Native VML, which was announced as 'Entertainment Agency of the Year' in the Cannes Lions 2017 Global Creativity Report. Jessica Tennant found out from Native VML CEO Jason Xenopoulos just what this win means for the agency.
  • Sticking to our extended #EntrepreneurMonth, I also went #BehindtheSelfie with Koo Govender - serial multitasker of note: she is CEO of media agency Dentsu Aegis Network SA; founder of the Phakama Women's Academy; CEO of the AMF; and judge for Cannes Lions 2017, Loeries 2017 and AdFocus 2017 in the media and innovation category.
  • Tennant continued our Business of Design coverage with the conclusion of her overview of Lauren Woolf AKA Mrs Woolf's talk on whether advertising agencies are effectively the cobbler's children. Tennant summarises Woolf's findings and implications on whether those who ideate, create and innovate for others actually do so for themselves as well. It's an insightful read, get cracking!

We hope November 2017 is off to an inspired start for you and your business!

Leigh Andrews
Editor-in-Chief: Marketing & Media SA


Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Cannes Lions
#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'
Native VML named Cannes' 'Entertainment Agency of the Year'

Jessica Tennant

In the annual Cannes Lions Global Creativity Report, Native VML has been named the global 'Entertainment Agency of the Year' for 2017... read
Ster-Kinekor to host Cannes Lions show reel screenings
DESIGN INDABA
Early-bird ticket sales now open for Design Indaba Festival 2018
Early-bird ticket sales now open for Design Indaba Festival 2018
Early-bird ticket sales now open for Design Indaba Conference and Festival 2018, performance lineup to be confirmed early in 2018... read
Morag Myerscough © .
First speaker for Design Indaba Festival 2018 announced
British designer, Morag Myerscough is the first speaker announced for the Design Indaba Festival 2018... read
More...

Entrepreneur Month
#EntrepreneurMonth: Pivoting on disruption
Pivoting on disruption

Shan Radcliffe

Deborah Hartung has a passion for people and disrupting industry norms. Her startup, Pivot PeopleTech is geared toward assisting other small businesses and entrepreneurs with the tools to manage their HR requirements without the high overheads... read
Read more
IAB Digital Summit & Bookmarks
Bookmarks 2018 entry deadline extended to 17 November

Issued by IAB South Africa

Bookmarks 2018 embraces digital industry change

Issued by IAB South Africa

Marketing
Independent research firm names Mirum a 'Contender' in 2017 report for search marketing agencies

Issued by JWT

Ignore the differences at your peril: Millennials versus Afrilennials

Issued by FCB Africa

Evaluate. Consolidate. Integrate - 2018 IMC Conference announced

Issued by IMC Conference

Brands do not market effectively to women in Africa
Brands do not market effectively to women in Africa
Over 75% of marketers say their advertising doesn't resonate with African women... read
Advertising
Image supplied.
D&AD launch call for entries and unveils global jury presidents
The 56th annual D&AD Awards are now open for entry, with two brand new categories announced to celebrate the very best work in an ever-evolving creative landscape... read
#BODJHB: Are advertising agencies the cobbler's children? (Part 2)
#BODJHB: Are advertising agencies the cobbler's children? (Part 2)

Jessica Tennant

In answer to the question, Lauren Woolf, founder of Mrs Woolf, told delegates of Business of Design Johannesburg 2017 the key findings from her Masters thesis, the problem and the implications... read
#OrchidsandOnions: Vannie Kaap comes a funny ad... and a slice of customer service madness
#OrchidsandOnions: Vannie Kaap comes a funny ad... and a slice of customer service madness

Brendan Seery

Many South African English speakers definitely lose out by not communicating, or even taking in, other languages. The rest of the people in this country often speak three or more languages, whereas we English-speakers expect everyone to speak to us in our language... and then to do so properly... read
Exponential receives new accreditation by the Trustworthy Accountability Group

Issued by Exponential

How Ads24's passion for soccer can translate into revenue for advertisers

Issued by Ads24

Disconnected? Really? Not in Slim's new Cell C ad

Issued by Egg Films

AMASA invites all industry moguls to this year's AMASA year-end celebration

Issued by AMASA

Twizza partners with Boomtown

Issued by Boomtown

2017 Pendoring Awards

The winners of the 2017 2017 Pendoring Awards were announced at the Vodacom World in Midrand, Johannesburg on Friday, 27 October 2017.

2017 Pendoring Awards2017 Pendoring Awards2017 Pendoring Awards2017 Pendoring Awards
View galleries
34° launch Savanna's new special release rum-flavoured cider through an innovative BTL approach

Issued by 34°

New York Festivals International Advertising Awards entries open
Behind the Selfie
Govender explains: "This was taken at Pecanwood Golf Estate, after a friendly game of golf with my family. I love spending time outdoors and appreciating family and nature."
#BehindtheSelfie with... Koo Govender

Leigh Andrews

This extended #EntrepreneurMonth, we go behind the selfie with serial multitasker Koo Govender - CEO of media agency Dentsu Aegis Network SA; founder of the Phakama Women's Academy; CEO of the AMF; and judge for Cannes Lions 2017, Loeries 2017 and AdFocus 2017 in the media and innovation category... read
Branding
New look for Zebro's
New look for Zebro's
South African chicken franchise Zebro's has refreshed its corporate identity with a new logo and store look... read
Africa's next generation influencers announced
Africa's next generation influencers announced
A selection of 50 artists and personalities from across the African continent, have been identified as the next generation of influencers.... read
Mitsubishi launches new brand strategy
Gazebo inflates stokvel excitement

Issued by MegaVision Media

Cinema
The power of cinema advertising: A big screen with a captivated audience
The power of cinema advertising: A big screen with a captivated audience

Motheo Matsau

At a time when reach appears to be seen as the be-all and end-all of advertising plans, cinema advertising offers more - a captivated target audience... read
CRM, CX, UX
Photo: Rudolph de Girardier. Source: Google Photos.
Google Street View, Drive South Africa collab captures all of SA wilderness in 360°
"For the first time, travellers and wildlife lovers from across the globe can explore the full spectrum of South Africa's diverse wilderness areas on Google Maps and Street View." read
Could the humble phone call be the future of digital CX?
Could the humble phone call be the future of digital CX?

Rob Lith

We live in a text-first society. If one of your customers has a problem, your website is generally the first place they'll go. A customer resorting to a voice call should be a warning that their patience is really running thin... read
CSI
Levergy agrees on partnership with JAG Foundation

Issued by Levergy

Firewater offers free digital session for local charities
Firewater offers free digital session for local charities
Sandton-based digital and PR agency Firewater is inviting charities from across Joburg to a free Digital and PR Therapy session... read
Design
Choc-HO HO HO-late for the silly season

Issued by Just Design

Red Dot Gala © .
Best communication designers honoured at Red Dot award ceremony
The international creative scene convened in Berlin, Germany, to celebrate the laureates of the Red Dot Award: Communication Design 2017 on Friday, 27 October 2017... read
Digital
Digital marketing tips for SA's small businesses
Digital marketing tips for SA's small businesses

Stephen Sandmann

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience. read
Red & Yellow connects online learning with real-world classrooms

Issued by Red & Yellow

The Truth About Digital: SEO with Maon Seidel from NP Digital

Issued by NP Digital

34° to launch specialist VR and AR technology solutions division, 34i

Issued by 34°

Direct Marketing
On the Dot awards their Diamonds

Issued by On the Dot

Image supplied.
Direct selling is now appealing to more South African men
Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities... read
Education
Future-proof your job or start a new career with an IIE postgraduate diploma at Vega

Issued by Vega School

Mobile media training.
Media development office opens in Namibia
Media development organisation, DW Akademie, has opened an office in Namibia... read
Entrepreneurship
Promoted content
Richard Branson to open Global Entrepreneurship Week at the launch of New Gen startup campus in Johannesburg

Issued by Global Entrepreneurship Network

Play naked!
Play naked!

Danette Breitenbach

If one is going to be a dick, then one should be the Best Dick. At least that's what Mike Sharman believes and to prove his point he put pen to paper and wrote the book, The Best Dick... read
Annette Muller
Liberty Vuka Knowledge Summit speaker Q&A: Annette Muller
Top African female tech founder Annette Muller, who will share a stage with Russell Simmons at the Liberty Vuka Knowledge Summit this week, shares some thoughts on entrepreneurship... read
Events & Conferencing
Making heads or tails of your AV quotation....

Chris de Lancey, Issued by Multi-Media

Cape Town's Jarrad Ricketts crowned winner of third annual espYoungLegends 2018 competition

Issued by espAfrika

Exhibitions
AAXO to professionalise the exhibition industry by hosting world-class training at Exhibition of Exhibitions

Issued by Seven Colors Communications

Magazines
The magazine for bold, brave brides!

Issued by The Wedding Group

Media
SABC's Sizwe Vilakazi shot and killed
Mobile
Havas Boondoggle scoops gold, silver and the Best in Show at the 2017 MMA Smarties

Issued by Havas Johannesburg

Introducing Cell C's entertainment offering: Black
Introducing Cell C's entertainment offering: Black

Juanita Pienaar

Cell C has announced the launch of a "revolutionary entertainment offering", named Black, that allows consumers to rent, buy or subscribe to movies and series on up to five devices... read
MMA SA Smarties Awards 2017

The Mobile Marketing Association South Africa (MMA SA) Smarties Awards 2017 was held at The Capital Moloko Hotel, Sandton in Johannesburg on Thursday, 2 November 2017.

MMA SA Smarties Awards 2017MMA SA Smarties Awards 2017MMA SA Smarties Awards 2017MMA SA Smarties Awards 2017
View galleries
WhatsApp down in SA, many other countries
WhatsApp down in SA, many other countries
NEWSWATCH: WhatsApp has evidently ceased working in South Africa, as well as a couple of other countries around the globe. Twitter is flooded with #WhatsAppDown tweets - some extremely serious, others quite hysterical... [Article updated] read
The Liquorice team with Enver Groenewald from Unilever.
#MMASASmarties17: Sexy, practical and successful

Danette Breitenbach

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that... read
WhatsApp rolls out 'delete for everyone' message feature
WhatsApp rolls out 'delete for everyone' message feature
Messaging apps like WhatsApp have revolutionised the way we communicate with friends, family, and even business contacts, clients, and colleagues. The downfall though is that once a message is sent, it's sent. No cancelling. No retrieving. No escaping potential embarrassment or a bruised reputation. Until now... read
The Liquorice 'unicorns' on the #MMASAsmarties17 winner podium. Image ©
ALL THE MMA SA SMARTIES 2017 WINNERS!
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2017 earlier tonight... read
Newspapers
Pavel Timofeev © -
Innuendo and the power of the pen

Chris Brewer

Very sad that Tiso Blackstar is about to close The Times because it remains unprofitable. read
Tiso Blackstar extends finance section
The personal finance section of Tiso Blackstar, Money, has extended its reach to Sowetan audiences. The finance section will also be available on the SowetanLIVE website. Money launched in Sowetan on 2 November 2017 and is to appear regularly each Thursday thereafter. read
(c) Sebnem Ragiboglu -
Tiso Blackstar Group considers closure of The Times print edition
NEWSWATCH: Tiso Blackstar Group announced yesterday that it's considering the closure of the print edition of its daily newspaper, The Times, proposing it be replaced with a premium, digital-only daily product, taking on a new format based on successful models that have been implemented internationally... read
One Show Awards
Kate Desmarais, associate creative director at Ogilvy & Mather, Chicago is originally from South Africa.
SA expat wins The One Club 3% Movement's Next Creative Leaders award
Kate Desmarais, associate creative director at Ogilvy & Mather, Chicago - originally from South Africa - has won The One Club 3% Movement's Next Creative Leaders award... read
SJ Myeza is one of the winners of One Club's Young Guns 15.
SA's SJ Myeza announced as a One Club Young Guns 15 winner!
Among the winners announced for the One Club's Young Guns 15 is South African filmmaker SJ Myeza from 7Films... read
OOH
RTMC books with Oasis Digital Networks for Transport Month

Issued by Oasis Digital Networks

Provantage Media Group's Airport Ads launches Visionet at Lanseria

Issued by Provantage Media Group

Pendoring
The Odd Number team © .
Lucky number two!

Danette Breitenbach

This year's main Pendoring winners are up-and-coming, relatively young agencies who are showing their mettle using local insights to create excellent, truly South African work... read
PR & Communications
Why don't you 'like' me?

Gwen Watkins, Issued by Freelancers Writing Services

In-house public relations expertise is essential
In-house public relations expertise is essential

Jennilee Peremore

In the public relations (PR) industry, there is a constant debate about the value of hiring a PR employee or outsourcing a PR consultancy... read
Production
Kyle Lewis directs eye-popping Zakwe music video featuring Cassper Nyovest and Musiholiq

Issued by Arcade Content

How to Adventure (Image Supplied)
New Discovery Channel SA series will show that anyone can adventure
In How to Adventure, South African explorer and adventurer, Riaan Manser will take several ordinary South Africans out of their comfort zone, travelling the length and breadth of SA on extraordinary adventures... read
Red Cherry Interactive produces corporate video content for Ster-Kinekor Entertainment

Issued by Red Cherry Interactive

Picture Tree's Gersh Kgamedi is on a roll

Issued by Picture Tree

Behind the scenes: Getting film equipment from A to B

Issued by Stage and Screen Travel Services

Publishing
Exclusive Books to continue sale of The President's Keepers
Radio
OFM scoops four awards

Issued by OFM Radio

Magic 828 celebrates its second anniversary with 350,000 listeners

Issued by The Media Connection

East Coast Radio bids farewell to Johann Von Bargen
East Coast Radio has said goodbye to radio traffic veteran, Johann Von Bargen, who has decided to retire. Von Bargen, who is referred to as 'The Traffic Guy', has been with the radio station since its inception and has 33 years' experience in the field. The Traffic Guy will give his last traffic report during the Drive with Bongani and Mags show on Friday, 3 November between 4pm and 6pm. read
Research
WhyFive BrandMapp Top End Study 2017 released
WhyFive BrandMapp Top End Study 2017 released
The WhyFive BrandMapp 2017 Top End Study that annually tracks changes at the top of South Africa's wealth triangle has just been released... read
Introducing: The Millennial Divide

Issued by IGI

Retail
Airport retail gets virtual at OR Tambo
Airport retail gets virtual at OR Tambo
A millimetre-accurate map now allows OR Tambo International Airport visitors to navigate around retailers in the domestic and international terminals... read
MySidekick shopping app launches across SA
MySidekick shopping app launches across SA

Tom Jackson

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes... read
Tailoring the customer experience boosts online sales
Tailoring the customer experience boosts online sales

Michael J. Armstrong and Narongsak (Tek) Thongpapa

Annual online retail or "e-tail" sales now exceed $19 billion in Canada, AUS$21 billion in Australia, US$410 billion in the United States and US$1 trillion in China... read
Social Media
Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Werner Lindemann

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services... read
To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

Ernst Wittmann

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers... read
Sponsorship
Levergy officially launches partnership with M&C Saatchi Sport & Entertainment Global Network

Issued by Levergy

TV
VOOV to get channel on DStv
Africa
Respecting and connecting with the modern African consumer
Respecting and connecting with the modern African consumer

Llewellyn Allen

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with... read
More Africa
Business
Business card replacement app Veza launches in SA
Business card replacement app Veza launches in SA

Gabriella Mulligan

Networking and business card replacement app Veza has launched in South Africa, aiming to make it easier to follow up with new contacts from business events... read
Photo by Rodion Kutsaev on Unsplash
Cell C hints at possible mergers and acquisitions
Cell C says consolidation among SA's telecommunications operators is "a real possibility", hinting that the mobile network operator may play a part in possible mergers or acquisitions... read
New business
  • Tribeca named 10th Street Media's PR partner - more info

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New appointments
  • Dalukuthula Ngcobo joins Condriac - more info
  • Maverick Publishing appoints new editor - more info
  • Itec One appoints new sales director - more info
  • The Ritz appoints Sharon Kloppers - more info

More people  Submit a Person
Twitter bird white  Twitter
socialmedia2day
@socialmedia2day
The Social Media Bot Problem, and How the Latest Investigation is Bringing it into Focus https://t.co/ZfLpuVWSjA... https://t.co/8VgquplpIk
Digiday
@Digiday
What consulting firms have to solve to win at advertising: https://t.co/cDfkDFaV1Z
designindaba
@designindaba
Talking #graphicdesign as a tool for empowerment at #AGI 2017. https://t.co/XZEIR8k5RA
JeffreyHayzlett
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Jobs offered
Digital Account Manager - Johannesburg
Experienced digital account manager for one of the fastest growing integrated digital communication agencies in SA, providing innovation, smart creativity and sound strategies founded on deep insights. Read more >>



Market Research Analyst - Cape Town
We are looking for a market research analyst to join our growing research team. If you are passionate about market research and an info junkie, please send us your CV. Read more >>

Account/Project Manager - Somerset West
G Studio Branding Agency is looking for an account/project manager to join their team. An experienced and self driven individual with brand and consumer expertise. Read more >>


Marketing PR Manager - Johannesburg
To assume/share the overall responsibility for the marketing of the shopping centre and meet agreed marketing, brand building, sales/foot count targets/objectives according to approved marketing strategy/budget. Read more >>


Design/Digital Marketing Specialist - Cape Town
CC & DW is looking for a skilled and enthusiastic design and digital marketing specialist. Candidate needs to be an all-rounder with solid knowledge in this field. Read more >>


New events to diarise
Outside Insight: How AI is Transforming Corporate Decision Making - 20 Nov 2017, Johannesburg
Join Meltwater CEO Jorn Lyseggen and SA's top innovation experts on 20 November 2017 in JHB as we explore how artificial intelligence with transform corporate decision making. Read more >>



Outside Insight: How AI is Transforming Corporate Decision Making - 22 Nov 2017, Cape Town
Join Meltwater and SA's leading innovation experts in Cape Town on the 22 November 2017 as we explore how artificial intelligence is transforming Corporate decision making. Read more >>



Illustrated infographics and animation workshop
Multidimensions - 9 Nov 2017 to 10 Nov 2017, Johannesburg


Creative Entrepreneur Seminar
Glowing Generation - 11 Nov 2017, Pretoria,


Creative writing and editing corporate publications
Institute for the Advancement of Journalism - 20 Nov 2017 to 24 Nov 2017, Johannesburg


One-Day Effective Storytelling
DesignThinkers Academy - 21 Nov 2017, Johannesburg


Neuromarketing seminar 2017
KR - 22 Nov 2017, Cape Town


Mail & Guardian design thinking workshop
Mail & Guardian - 28 Nov 2017, Johannesburg


Two-Day Design Thinking Fundamentals Course
DesignThinkers Academy - 29 Jan 2018 to 30 Jan 2018, Cape Town


Adobe Creative Cloud
Multidimensions - 29 Mar 2018, Cape Town


InDesign basic to intermediate
Multidimensions - 3 Apr 2018, Cape Town


InDesign Pro Skills
Multidimensions - 6 Apr 2018, Cape Town



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Upcoming events
Mail & Guardian analytics for CRM
Mail & Guardian - 7 Nov 2017, Johannesburg


TCHM Social Media Foundation Course
The Cheese Has Moved - 7 Nov 2017, Johannesburg


Your 2018 customer experience strategy and roadmap
Brandlove - 9 Nov 2017, Johannesburg


Cartoons

Noticeboards
School Leadership Forum
[Other] The School Leadership Forum will convene its last meeting for 2017 at CTICC to discuss strategies for leading and motivating educators
Character Building Holiday Programme
[Sponsorship] SAFE - Children are kept safe during school holidays through a stimulated and structured fun programme and fedfed two cooked meals with a mid-morning snack.

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Quotes
Ricky Martin
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e. e. cummings
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John Keats
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Plutarch
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