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Marketing & Media South Africa

Honouring that enterprising entrepreneurial spirit

Welcome to October, where we will celebrate African entrepreneurship at its best. Click through to our #EntrepreneurMonth special section for updates throughout the month.

#ICYMI: News making headlines this week
Also click through to our annual Focus on Youth Marketing trend report, curated by Louise Marsland and published last week.

Here's to a successful week and month ahead!

Leigh Andrews
Editor-in-Chief: Marketing & Media SA


Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
#EntrepreneurMonth: Here's to the African entrepreneurs
#EntrepreneurMonth: Here's to the African entrepreneurs
[Issued by Bizcommunity.com] Join us in celebrating the courageous innovators, in small businesses and large, in South Africa and the rest of Africa, who take the risks that create new revenues, models and livelihoods, as we designate October and November as Entrepreneur Month across 18 industries on Biz... read
Challenges for the E&M sector
Challenges for the E&M sector

Danette Breitenbach

While the entertainment and media industry seems stable, there are various sectors that are reaching a tipping point that will determine how consumers spend their money over the next few years... Read

Leo Burnett acquires Radar
Leo Burnett acquires Radar

Cape Town-based advertising agency Radar has joined Publicis-owned Leo Burnett as part of a drive by the global giant to increase their profile and presence in Africa as a full-service agency... Read

#StartupStory: Blacksmith Collective
#StartupStory: Blacksmith Collective

Jessica Tennant

“Like a blacksmith, we forge together various skill sets and craft to create a beautiful finished piece,” explain co-founders Diogo Mendonça and Marcus von Geyso of Blacksmith Collective... Read


INNOVATION MONTH
Wessels and Vergotine.
The serious side of Smile 90.4FM with The Honest Truth

Leigh Andrews

True to the fact that volatile and challenging topics can't be avoided, Smile 90.4FM's new late-night talk show called The Honest Truth, serves as a counter balance to the station's generally positive workday programming... read
#InnovationMonth: Meet the small business turning the biltong industry on its head
Meet the small business turning the biltong industry on its head

Lauren Hartzenberg

Maxime Eon created BiltongBoard to link local lovers of biltong with the small producers whose quality products were going unnoticed... read
Lintvelt, practising that work-life balance on vacation in Greece.
#BehindtheSelfie with... Jaco Lintvelt

Leigh Andrews

This #InnovationMonth, we go behind the selfie with Jaco Lintvelt, now managing director for iProspect SA and Amnet sub-Saharan Africa, part of the Dentsu Aegis Network South Africa... read
The Creatrix crew.
Cut through clutter with Creatrix's spectacular vernacular

Leigh Andrews

September is Heritage Month as well as Innovation Month. Lynn Joffe, founder of Creatrix, elaborates on the importance of ‘celebrating local' beyond Heritage Month and innovating by telling specific brand stories with destination-driven radio content that leapfrogs over the literacy barrier... read
Read more
Marketing
Brands should worry more about culture
Brands should worry more about culture

Sue Morris

Culture has become a marketing asset. If your company culture is well identified and articulated, then there is an opportunity to understand these values and align both your internal and external communications... read
GOT surprise-factor?
GOT surprise-factor?

Douglas Kruger

To communicate in unforgettable ways, your brand must ‘break the human guessing machine'... read
All the 2017 Sunday Times Top Brands winners. Image supplied.
Winners of 2017 Sunday Times Top Brands survey announced
The results of the annual Sunday Times Top Brands survey were announced at an awards ceremony hosted at The Empire venue in Parktown, Johannesburg last night (Wednesday, 27 September)... read
IAS launches M&A division

Entrepreneur Month
#EntrepreneurMonth: Eight business tips for millennial entrepreneurs in the hospitality industry
Eight business tips for millennial entrepreneurs in the hospitality industry
With an increase in boutique coffee shops, edgy cafes and creative eateries, the hospitality industry is becoming increasingly competitive for the millennial generation... read
Read more

Focus on Youth Marketing
#YouthMarketing: The youth want brands that listen to them
The youth want brands that listen to them

Louise Marsland

The millennial generation expects a lot from brands. They expect them to behave as they do... read
Brands must communicate authentically

Nkosinathi Moshoana

#YouthMarketing: Youth marketing requires a convergence of media
Youth marketing requires a convergence of media

Akhona Gushman

Why youth marketing requires your attention (it's deeper than you think)... read
The generation forcing brands to reimagine their customer journeys

George Bourdos

Read more
Pendoring
Mzansi Magic continues to delight viewers with prime local content... making its debut as Pendoring sponsor

Issued by Pendoring

Advertising
Grey champions business in Africa

Issued by Grey

Programmatic Advertising: Back on the menu, but...
Programmatic Advertising: Back on the menu, but...

Nick Hodge

Programmatic advertising has been growing in strength each year and can have some big advantages. Here are reasons why it's back on the menu... read
Chris won best music video award at The Smalls Short Film Festival 2017 - London!

Issued by Ola! Films

Judges announced for AMASA Awards 2017

Issued by AMASA

The Jupiter Drawing Room CT team. Front row L-R: Michelle Beh and Lucas van Vuuren. Back row L-R: Kevan Aspoas, Luanne Slingerland and Suasnn Kompa.
The Jupiter Drawing Room Cape Town restructures
The Jupiter Drawing Room Cape Town has restructured to ensure clients have a one-on-one relationship with the key people working on their account... read
Partnering with a black-owned agency could change your mind about BEE
Partnering with a black-owned agency could change your mind about BEE

Johanna McDowell

Marketers and procurement have an important role to play in helping transformation to happen in the marketing communications industry and in agencies... read
D&AD Impact Pencils. Image supplied.
D&AD Impact Awards winners announced
The second annual D&AD Impact Awards took place at Terminal 5 in New York City on Tuesday, 26 September and a total of 98 D&AD Impact Pencils were handed out on the night... read
Sizwe Kumalo and Gugu Madlala © .
The Jupiter Drawing Room (Johannesburg) closes, forms Black Powder
The Jupiter Drawing Room (Johannesburg) has founded a 100% black-owned agency, named Black Powder (as in gunpowder) led by shareholders Gugu Madlala, CEO, and Sizwe Kumalo who is the executive director... read
Image ©
The preachers and the busker

Damon Stapleton

A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has... read
Ford Kuga - how to get burned a second time on social media
Ford Kuga - how to get burned a second time on social media

Brendan Seery

It's surprising how things coincide, isn't it? I was struck a few days ago by a powerful and poignant commercial for eNCA for its TV news... read
Branding
The 19th annual Sunday Times Top Brands Awards

Issued by Kantar TNS

How logos have evolved
How logos have evolved
How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world... read
Overall Top Brand Grand Prix - Business - Vodacom (Lana Strydom and Zinhle Modiselle) with Bongani Siqoko, editor of Sunday Times.
Sunday Times Top Brands Awards: Be outstanding

Danette Breitenbach

It was all about being the best of best at this year's Sunday Times Top Brands Awards and this year the best of the best was Vodacom... read
#NewCampaign: Club Med's ambition for snow highlighted in new brand video
#NewCampaign: Club Med's ambition for snow highlighted in new brand video
Club Med Southern Africa has launched the second part of its Brand Playground campaign by releasing its snow manifesto brand video and a series of snow signatures... read
A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.
Heineken on the ins and outs of local sourcing in Africa

Justin Probyn

A little-known fact about Dutch beer-brewing company and global brand, Heineken, is that it sources half of its raw materials from local, small-scale farmers for its African operations... read
Image Supplied
#NewCampaign: Castle Lager celebrates local farmers and ingredients with Homegrown campaign
Castle Lager's Homegrown campaign is geared to paying homage to the beer's locally-produced ingredients as well as farmers who make it possible for Castle Lager to be brewed... read
CRM
Digital Marketing - What it means to be a #DigitalDreamer
Digital Marketing - What it means to be a #DigitalDreamer

Terence Rei

When the Greek philosopher Heraclitus said that the only thing that is constant is change - he may very well have been writing the 1st commandment for digital... read
Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Glenn van Eck

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck... read
Succeeding in a 'fandom' world
Succeeding in a 'fandom' world

Danette Breitenbach

Success in the entertainment and media (E&M) industry over the next five years is going to depend on getting the user experience right... read
CSI
Making a difference where it counts

Issued by Decimal Agency

Finally home: A 6,000km journey on foot for Aluwani

Issued by FCB Africa

Design
Pentawards 2017 - best of global packaging
Pentawards 2017 - best of global packaging
The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week... read
Digital
Can digital see you through the recession?

Issued by Firewater Group

David-Michel Davies, executive director of The Webby Awards © .
Webby Awards call for entries and announce new categories
The Webby Awards launched its 22nd annual call for entries introducing a slate of new categories and judges in both machine learning and gaming... read
Promoted content
Location data you can bank on

Issued by Business Positioning Systems

iRise, Somalia.
Somalia is getting its first tech incubator
The doors are set to open at iRise, the first ever tech incubator and co-working space to be established in the Somali capital of Mogadishu... read
Digital experience vs digital business
Digital experience vs digital business

Kieron McCann

Could focussing on the customer experience put an end to the digital turf war between digital experience and digital business?.... read
South Africa's digital marketing future is as diverse as its people

Boris Dzhingarov, Issued by Monetary Library

Making the connection: Save the Children pioneers digital engagements tool in Africa

Issued by Sprout

Under Armour employs Interactive Activation to launch new store in SA

Issued by Moving Tactics

Insights into a digital future at The SpaceStation's 2017 Digital Salt

Issued by The SpaceStation

#Newsmaker: Danilo Acquisto heads up local YouTube multi-channel network
#Newsmaker: Danilo Acquisto heads up local YouTube multi-channel network

Jessica Tennant

Following the recent launch of Special Effects Media SA, I interviewed CEO Danilo Acquisto who was appointed by the network's global partners to head up the new South African studio, effective 1 August 2017... read
Direct Marketing
AutoReach launches Summer 2017 packages - let the waves hit your feet and let the sand be your seat

Issued by AutoReach

Education
Educor Holdings partners with the Digital Marketing Institute to launch two new courses

Ashmika Chottu, Issued by Educor

Events & Conferencing
High-level leaders to meet at the South Africa-Italy Summit

Issued by Optimize Enhancing Effectiveness

2017 #TEDxYouthCT to acknowledge importance of embracing SA's diversity
2017 #TEDxYouthCT to acknowledge importance of embracing SA's diversity
Themed 'Embracing Diversity', the 2017 #TEDxYouthCT event will see eight young speakers take to the stage to share their take on the importance of embracing diversity as South Africans... read
Media
The Coca-Cola Company appoints Carat across the WIMA region

Issued by Dentsu Aegis Network

Sikuvile Journalism Awards recognises excellence in journalism
Sikuvile Journalism Awards recognises excellence in journalism
In the face of the growth of the fake news environment and the increasing breakdown of trust, the importance of journalism and the values it stands for cannot be emphasised enough... read
Build the highways to your content
Build the highways to your content

Richard Taylor

As far back as 1996 Bill Gates popularised the phrase, “Content is king,” and 21 years later this couldn't be more true... read
SABC board recommendations still under consideration
SABC board recommendations still under consideration
President Jacob Zuma is still considering the recommendation received from the National Assembly of the names of persons recommended for appointment to the board of the SABC... read
(c) Priya Ramrakha.
Priya Ramrakha exhibition launches in Johannesburg
The Visual Identities in Art and Design Research Centre at the University of Johannesburg is hosting a seminal exhibition of powerful images by renowned African photojournalist, Priya Ramrakha... read
Video set to dominate
Video set to dominate

Danette Breitenbach

When it comes to data consumption video dominates, taking the lion's share, with web browsing, social networking, communications and music, attracting far lower and fairly equal shares for the remainder of the data consumption... read
Mobile
Promoted content
Vicinity Media - Over 100 million impressions not served this month

Daryl van Arkel & Neil Clarence, Issued by Vicinity Media

Africa still mobile
Africa still mobile

Danette Breitenbach

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent... read
Newspapers
Image supplied.
Retaining, attracting newspaper advertisers
Newspapers must find inventive ways to retain and attract advertisers and community newspapers may have the answer, as they have not followed the declining print trend... read
Online Media
SA's top food platforms join forces for new online video cooking series

Issued by New Media

PR & Communications
What to do when PR and ad budgets are cut due to a stagnant economy

Chris Moerdyk, Issued by Chris Moerdyk

Pay back the money Bell Pottinger
Pay back the money Bell Pottinger

Regine le Roux

As the Bell Pottinger scandal dies down, the public relations industry in South Africa is reeling to pick up the pieces... read
It's no point to play nice

Janine Lazarus, Issued by Janine Lazarus Media Consultancy

Promotions
Brand ambassadors: Evaluating the real cost of using cheap promoters

Andreas Smit, Issued by Isilumko Activate

Creating ‘big brand love' with the right activation partner

Kirsten Mercer, Issued by Provantage Media Group

Publishing
Redi's book on Khwezi racks up super sales
Redi's book on Khwezi racks up super sales

Nomahlubi Jordaan and Ernest Mabuza

Former talk show host Redi Tlhabi's book, Khwezi: The Remarkable Story of Fezekile Ntsukela Kuzwayo, an account of the life of President Jacob Zuma's rape accuser, has been an instant hit... read
Highbury Media to handle Ramsay Media
Radio
Deutsche Welle broadcasts live to Africa via Facebook
Deutsche Welle broadcasts live to Africa via Facebook
Deutsche Welle launches its Africa programming as Live Radio on Facebook... read
Research
(c) georgejmclittle -
Net traffic props up SA media sector

Taschica Pillay

Spending on internet access contributed to the growth in South Africa's entertainment and media industry... read
Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Issued by GfK South Africa

Report indicates impact of programmatic media buying on brand reputation
Report indicates impact of programmatic media buying on brand reputation
The CMO Council and Dow Jones have released a milestone report on the state of digital brand advertising, based on consumer response and marketer reactions to issues with automated ad placement... read
Introducing the Columnibus: Columinate's monthly Omnibus study

Issued by Columinate

Brand categories. Image supplied.
New realities from brand motion study
WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment... read
Research indicates multiple reading occasions reduces cost per thousand
Research indicates multiple reading occasions reduces cost per thousand
Print is the only medium where rate cards are based on one OTS (opportunity to see) per reader, however new research consistently proves that the same issue of publications have multiple reading occasions by the same reader... read
Retail
Brands to bankers: Are retailers taking over the finance space?
Brands to bankers: Are retailers taking over the finance space?

Bronwyn Williams

Retailers, both online and offline, have built trust and deep relationships with their customers, and this poses a growing threat to banking institutions' traditional marketshare... read
Leveraging digital technology for a seamless, 360-degree customer journey
Leveraging digital technology for a seamless, 360-degree customer journey

Lindy Lee

The retail shopping experience is no longer a linear one, where a person simply enters a store, makes a purchase and leaves... read
Social Media
Facebook is testing custom audiences based on store visits

Issued by CharlesSmithAssociates/Sha-Izwe Communications

Where are South Africans celebrating Heritage Day?

Livia Lupini, Issued by Dentsu Aegis Network

Twitter is doubling the length of tweets to 280 characters
Twitter is doubling the length of tweets to 280 characters

Andy Walker

Twitter's 140-character limit may soon be a thing of the past. The microblogging network announced plans to extend its arbitrary but now-familiar 140-character limit to 280 characters... read
SA's social brand champions

Issued by Ornico

Sponsorship
First Choice: Walking the Daisies 2017 headline sponsor

Issued by Boomtown

International
A model walks the runway during the St. Sava Fundraising Fashion Show at Domenico Vacca Club New York on April 24, 2017 in New York City. Photo:
Fashion world shaken by #NoFreePhotos row
PARIS - Photographers have risen up in revolt at the way fashion labels and influencers are using their street style images without crediting them, highlighting discontent about the "work for free" culture in the multi-billion dollar industry. read
More International
Business
TLAB:Treasury's revisions on converting debt to equity
TLAB:Treasury's revisions on converting debt to equity
National Treasury's proposed changes in the draft Taxation Laws Amendment Bill, 2017 (TLAB) on converting debt to equity were presented in a workshop... read
Multimedia
TBWA\Hunt Lascaris's new Nissan Micra Active TVC
TBWA\Hunt Lascaris's new Nissan Micra Active TVC
Business director for TBWA Hunt Lascaris, Mike di Terlizzi explains that the Nissan Micra Active TVC looks at setting Nissan Micra up as the solution to boredom, in a fun and unexpected way. He says, “It aims to establish Micra as the brand that won't stand for ordinary - the brand that rescues you from boring situations and allows you to escape into a world where the city is your playground. It sets Micra up as the vehicle for those who actively choose fun” - View/Rate
#BizTakeouts: Nicole Liebman chats mobile advertising
#BizTakeouts: Nicole Liebman chats mobile advertising
On the latest Marketing & Media show on Mix 93.8 FM we hear from Nicole Liebman, Head of Mobile at Exponential - Asia Pacific & South Africa and Wayne Hull, MD at Accenture Digital. - View/Rate
New business
  • Si Cantina Sociale appoints Paddington - more info
  • Duo adds Huawei Digital, Oracle PR to portfolio - more info

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New appointments
  • Edward Gregory named Accelerate Sport CEO - more info

More people  Submit a Person
Jobs offered
Account Manager - Events - Cape Town
The role of the account manager is to provide event management services on various sponsored events which will include strategy implementation, event and budget management, reporting and general stakeholder liaising. Read more >>



Digital Account Manager - Johannesburg
Are you passionate about client service and bringing in new revenue and looking to use your skills to help manage brand awareness and promote customer service through our client network? Read more >>



Production Assistant - Cape Town
Exciting tech start-up seeks production assistants for new quality control department. Welcoming all young go-getters eager for valuable job experience. Read more >>

Graphic/Digital Designer/Art Director/DTP - Johannesburg
The position is available to someone who is ambitious about their career. Someone who has an art and illustration background and has an intense love for UI design. Read more >>


Advertising Sales Consultant - Tshwane
Advertising sales position available for a person with proven advertising sales experience in the printed, online and/or broadcast media. Read more >>


New events to diarise
Two-day event management workshop
DnA Event Management - 2 Oct 2017 to 3 Oct 2017, Stellenbosch


Photoshop, Lightroom Combo Course
Orms Cape Town School of Photography - 3 Oct 2017 to 31 Oct 2017, Cape Town


Copy-editing for electronic publications
Enterprises University of Pretoria - 5 Oct 2017 to 6 Oct 2017, Pretoria


Digify Pro StartUp
16 Oct 2017, Johannesburg


Customer journey mapping jam session
Brandlove - 27 Oct 2017, Cape Town


InDesign digital
Multidimensions - 3 Nov 2017, Johannesburg


Two-day videography and editing fundamentals
Orms Cape Town School of Photography - 2 Dec 2017 to 3 Dec 2017, Cape Town


2018 customer experience trends innovation workshop
Brandlove - 19 Jan 2018, Cape Town


Customer journey design course - CXPA accredited
Brandlove - 12 Feb 2018 to 13 Feb 2018, Johannesburg


2018 customer experience trends innovation workshop
Brandlove - 14 Feb 2018, Johannesburg


Upcoming events
Crisis Communication Management
NES Consulting - 4 Oct 2017 to 6 Oct 2017, Johannesburg


Business writing skills
Psaros Training - 9 Oct 2017 to 10 Oct 2017, Johannesburg


Noticeboards
Office unit to share
[Premises] We are looking for a fresh, cool, and exciting company to share our office digs with us. We have big plans on incorporating the Wonderland experience into our new office and so we are searching for another company who gets us, to share our lush space with. We are looking for a company of between six and 10 people to share with us. The cost per person/per desk will be R2,000 which includes everything listed below -Superspeed WIFI -Utilities, coffee, tea, snackwiches -Parking isn't included but there are plenty of free parking spots for the early birds We are looking for a fun and jovial vibe. Whether you drink tequila, play table tennis (competitively.... or not) or just enjoy some all-around office banter then we are the place for you.

More noticeboards  Submit a Noticeboard
Quotes
Johann Wolfgang von Goethe
"Personality is everything in art and poetry."
Helen Keller
"Knowledge is love and light and vision."
Les Brown
"Review your goals twice every day in order to be focused on achieving them."
Colin Powell
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
Elizabeth Kenny
"It's better to be a lion for a day than a sheep all your life."

More quotes  Submit a Quote
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TBWA\Hunt Lascaris's new Nissan Micra Active TVC
#BizTakeouts: Nicole Liebman chats mobile advertising

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darrenp3
@darrenp3
The Marketer's Paradox: If My ROI Is Going up, Why Are My Sales in Decline? https://t.co/ubnevc3gfy https://t.co/0tBEovL1DD
Digiday
@Digiday
A comms exec. who has spent time at multiple agencies discusses why agencies are so bad at marketing themselves. https://t.co/HLtqduYdPl
Orestaki
@Orestaki
The Future of Marketing Is Here: Predictive Intelligence https://t.co/iPD69S101K
KentHuffman
@KentHuffman
RT @eMarketer: Study: 1/3 of ad and marketing execs polled said #social messaging would have biggest effect on their strategy. https://t.co...
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