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Marketing & Media South Africa

Media outlook and consumer spend insights

We hope your shortened work week is off to a good start. It's certainly been a busy one for us, with last week's release of PWC's entertainment and media outlook 2017 to 2021. With this edition's focus on the African perspective, it foresees content and distribution moving aside as user experience takes centre stage.

Customer experience was also front and centre at the inaugural South African Mastercard SpendingPulse Report, with Danette Breitenbach reporting that world's spending trends have changed dramatically as a result of the recession. Marketers and brands alike would do well to read her overview to guide their decision-making processes going forward.

Switching tack to creativity, Jessica Tennant chatted to M&C Saatchi Joburg Group chairman Jerry Mpufane, on his new role as jury president for the IAB Bookmark Awards. Now celebrating their 10th year of ‘rewarding excellence in digital', Mpufane lets us in on how the digital landscape has evolved since the Bookmarks inception a decade ago, as well as what to look forward to in 2018.

Then, tying back to our #InnovationMonth theme, Tennant also found out more about what went into the personalised video bot functionality rolled out by digital agency Liquorice for new client Avon, using Facebook Messenger to launch the beauty brand's Mark Liquid Lip Matte product range.

Angie White also provides part two of her three-part interview with Tonya Khoury of ROI Africa into the media monitoring industry. This week Khoury explains the algorithms she uses, as well as live sentiment tracking and big content. She says the so called 'Trump Train' was a good example of this, where Trump's electioneering was based on the perceptions of American voters as aggregated by social media.

Rounding things out, I spoke to Angelika Kempe, executive consultant at AdOps Value, about the impact of the American Newspaper Association's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it, as many inflate bids from independent production houses so they can route jobs to their in-house production shops. While the report is American, Kempe says South African marketers should definitely take note.

The 2017 Financial Mail AdFocus Awards finalists have also been revealed. Special awards and overall winners will only be announced at the event, which takes place on 22 November.

Keep an eye out for updates on all this and more!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
2017 FM AdFocus Award finalists revealed!
2017 FM AdFocus Award finalists revealed!

The 2017 Financial Mail AdFocus Awards finalists have been revealed, with 21 agencies making the cut across six agency categories and a further eight finalists from two media agency categories so far... Read

Move over content and distribution, user experience is king
Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg... Read

Angelika Kempe
#InnovationMonth: How to really save money on production costs

Leigh Andrews

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it... Read

IAB Digital Summit & Bookmarks
#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018
M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018

Jessica Tennant

M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'... read

INNOVATION MONTH
#InnovationMonth: Time for investors to focus on SA healthtech, not fintech - Havaic
Time for investors to focus on SA healthtech, not fintech - Havaic

Gabriella Mulligan

Investors in the South African ecosystem should stop focusing solely on fintech innovation, and look to making more healthtech investments... read
#InnovationMonth: The Joinery's journey to create a sustainable future for fashion
The Joinery's journey to create a sustainable future for fashion

Lauren Hartzenberg

Cape Town-based ethical fashion and lifestyle brand, The Joinery, is trailblazing the local sustainable business scene... read
#InnovationMonth: How startups are disrupting delivery of African legal services
How startups are disrupting delivery of African legal services

Tom Jackson

Having quantifiable, measurable, and verifiable data about justice needs and challenges is essential for the legal profession to move into the 21st century... read
#InnovationMonth: A new way of retail with Now Showing
A new way of retail with Now Showing

Ruth Cooper

Now Showing is a constantly evolving boutique store, gallery and events space that recently opened its doors at 109 Waterkant Street in Cape Town. read
#InnovationMonth: Here's an app that takes the frustration out of estate management
Here's an app that takes the frustration out of estate management

Sindy Peters

Founded in 2016, EstateMate was born out of the frustration often experienced by being a resident, owner and body corporate member in a residential estate... read
#InnovationMonth: How tech is transforming healthcare
How tech is transforming healthcare

Nicci Botha

Discovery Health has built its very successful Vitality programme, which is a blueprint for other rewards schemes, not only in healthcare, but other sectors too... read
Read more
Trends
Overall winner - Kiwi. Image supplied.
Kiwi top brand at Ask Afrika Icon Brands Awards
At the eighth Ask Afrika Icon Brands Awards, held in Johannesburg last week, the most loved brands for 2017/2018 are Kiwi (1st place), Coca Cola (2nd), Sunlight (3rd)... read

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Focus on Youth Marketing
#YouthMarketing: The importance of brand “Me”
The importance of brand “Me”

Louise Marsland

Student Village released research earlier this year that looked at what students spend their money on... read
#YouthMarketing: Why are businesses so obsessed with Gen Y?
Why are businesses so obsessed with Gen Y?

Shlomo Ben-Hur

How well do businesses really understand millennials and what are their perceptions based on? Finding the data to plug the generation gap... read
Read more
One Show Awards
One Club 2017 Creative Hall of Fame ceremony. Image supplied.
Creative Hall of Fame adds five more legends
The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee... read
Pendoring
Pendoring judges. Images supplied.
Finalists ready for Pendoring reveal
The Pendoring finalists once again reflect the richness of South Africa's cultural and language diversity, as 27 South African advertising agencies have produced 98 finalists in all of SA's indigenous languages (excluding English)... read
Advertising
Advertising in the age of mobile, social and AI
Advertising in the age of mobile, social and AI

Lisa Steingold

Given the rise of mobile, social algorithms and artificial intelligence (AI) and their impact on both advertising and how we engage, the way advertising campaigns are run has changed... read
Fearless, or just pigheaded?

Charlene Oliver, Issued by Grey

A new wave of young creatives powered by Spitfire Films, Produce Audio and Aces Post

Issued by Spitfire Films

Bayeza: Turning interns into future leaders

Issued by Boomtown

Five reasons why Ads24's Mass Market is the top team to back your brand

Issued by Ads24

Roll on, Volksie bus; but did KMPG do the right thing for its reputation?
Roll on, Volksie bus; but did KMPG do the right thing for its reputation?

Brendan Seery

My colleague Seelan was about to head off to Sun City this past weekend and take the Jeep Renegade we have as a test car ... until he discovered how little room there is in the car... read
Ireland Davenport achieves Level 1 BEE rating after roping in black partners

Issued by Ireland Davenport

Keeping it 100

Issued by Ola! Films

Branding
Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Mike Freedman

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result... read
Who really owns a brand?

Paul White, Issued by IGI

Zeitz Museum of Contemporary Art Africa launches with iconic brand identity

Issued by M&C Saatchi Abel

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever's new Africa hub.
Unilever's brand plan to grow business across Africa
Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent... read

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CSI
Khethi Ngwenya at the Annual Curators Meeting.
South African rep meets Global Shapers Community
Curator of World Economic Forum Johannesburg Global Shapers Hub - Khethi Ngwenya represents his hub at this year's curator's meeting in Geneva, Switzerland... read
Design
Tongji University students tackle rhino horn demand management in China using design
Tongji University students tackle rhino horn demand management in China using design
Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa... read
Clover Duo - Double the goodness

Issued by Just Design

Digital
Arc Interactive nominated for five New Generation Awards

Issued by Arc Interactive

Amnet Synergy industry first partnership with Amnet programmatic specialist and The SpaceStation

Issued by The SpaceStation

R-Squared Digital - proud sponsors of The New Generation Social and Digital Media Awards

Issued by R-Squared Digital SA

Secure your site for Google or prepare to lose leads

Issued by BlueMagnet

How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Ilse van den Berg

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town... read
Location data you can bank on

Issued by Business Positioning Systems

Celebrating 20 successful years in business

Issued by Moving Tactics

Is digital media seen as a fully-fledged media type in SA?
Is digital media seen as a fully-fledged media type in SA?

Sam Gqomo

Digital media in South Africa is no longer a new concept. As the internet evolves at the speed of lightening, many existing print media houses have had to quickly adapt to stay alive and competitive... read
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Jessica Tennant

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range... read
Local AR specialist expanding offering to include custom AI solutions

Issued by NMPi Labs

Direct Marketing
Spring into action: Marketing now for the season ahead
Spring into action: Marketing now for the season ahead

Grant Fleming

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead... read
Education
Saving the world through better choices

Issued by UCT Graduate School of Business

Entrepreneurship
Seedstars announces Senegal finalists, heads to Cameroon
Seedstars announces Senegal finalists, heads to Cameroon
Today, Friday, 22 September, nine of Senegal's most promising seed-stage startups will compete to represent the country at the regional and global Seedstars Summits... read
Events & Conferencing
Thuto Masihleho - From events intern to project coordinator

Issued by Worx Group

Sets Drapes Screens has nothing to lose but waste, making furniture from offcuts
Sets Drapes Screens has nothing to lose but waste, making furniture from offcuts
Many sets are destroyed and thrown away as soon as an event is over... read
#BehindtheSelfie with... Simon Robinson
#BehindtheSelfie with... Simon Robinson

Leigh Andrews

This #InnovationMonth, we go behind the selfie with Simon Robinson, co-owner, organiser and head of marketing for Mediatech Africa and owner of the Sun Circle Group... read
Exhibitions
Mining Indaba appoints Scan Display official contractor

Issued by Scan Display

The power of exhibitions in the tourism and travel industry
The power of exhibitions in the tourism and travel industry
WTM Africa 2017 saw $365,950,813 of business generated, proving that exhibitions remain a powerful marketing tool for business... read
Hospitality
Tsogo Sun picks up Best South African Hotel Group award
Tsogo Sun has won the Best South African Hotel group award at the Business Traveller Africa Awards. The Business Traveller Africa Awards are held in alliance with the Business Traveller Africa magazine by Future Group. The awards ceremony was presented in Sandton, Johannesburg. read
Media
Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

Angie White

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content... read
Nigerian journalist wins BBC World Komla Dumor Award
Nigerian journalist wins BBC World Komla Dumor Award
Each year the BBC awards an outstanding African journalist with the BBC World News Komla Dumor Award... read
Alliance Media voted Best Media Owner Africa 2017 at South African media awards

Issued by Alliance Media

Vizeum SA walks away with two Most Awards

Issued by Dentsu Aegis Network

Mobile
Adding augmented reality to existing apps made easy

Issued by NMPi Labs

Vicinity Media - Over 100 million impressions not served this month

Daryl van Arkel & Neil Clarence, Issued by Vicinity Media

Production
Node Content.TV makes our dreams come true in the latest Old Mutual

Issued by Spitfire Films

Homegrown video wins hearts of South Africans everywhere

Issued by Rooftop Productions

Kyle Lewis releases first international music video

Issued by Arcade Content

Publishing
#Newsmaker: Brenwin Naidu on the Sunday Times' latest addition
#Newsmaker: Brenwin Naidu on the Sunday Times' latest addition

Jessica Tennant

Tiso Blackstar Group's automotive standalone supplement, Sunday Times Motoring is going to be inserted into the Sunday Times Lifestyle magazine section, as Lifestyle Motoring... read
#SACSCCongress: Nigella Lawson on the role of food in storytelling
#SACSCCongress: Nigella Lawson on the role of food in storytelling

Lauren Hartzenberg

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking... read
Radio
Winners of coveted OFM Music Awards announced

Issued by OFM Radio

All you need is love: Kfm 94.5 extends Love Song Hour on Kfm Nights

Issued by Primedia Broadcasting

Research
Consumer spending leads economic recovery
Consumer spending leads economic recovery

Danette Breitenbach

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends... read
Experiences are the new black
Experiences are the new black

Danette Breitenbach

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences... read
Facebook reaches 29% usage in South Africa, 97% by brands
Facebook reaches 29% usage in South Africa, 97% by brands
The SA Social Media Landscape 2018 study notes that social media use has intensified among South Africans during the past year, with Facebook now being used by 29% of the population... read
Publishers share greatest threats, fears for 2018 media industry
Publishers share greatest threats, fears for 2018 media industry
‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world... read
Ipsos' award-winning paper emphasises message that radio is still king on the continent

Issued by Ipsos

Gaps in customer intelligence, delivery limiting opportunities - new CMO report
Gaps in customer intelligence, delivery limiting opportunities - new CMO report
New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy... read
Retail
Consumers can pick new Liqui-Fruit campaign's theme song
Consumers can pick new Liqui-Fruit campaign's theme song
Two local emerging bands have produced songs that encompasses what it means to Feel Fully Alive, as part of Liqui-Fruit's new campaign... read
#SACSCCongress: Cresta Shopping Centre gets top nod at Footprint Marketing Awards
#SACSCCongress: Cresta Shopping Centre gets top nod at Footprint Marketing Awards
On the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, the 2017 Footprint Marketing Awards winners were announced... read
Sales
QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
QNet boosts direct selling operations in Tanzania
Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry... read
Social Media
Woolworths - named third-best social media platform on the continent

Issued by TMI (The Media Image)

Ory Okolloh
Top African business leaders to follow on Twitter
Here's a list of some of the top African business leaders to follow on Twitter... read
Sponsorship
Special Award recipients honoured at 20th Annual BASA Awards, partnered by Hollard and Business Day

Issued by Business and Arts South Africa

Winners honoured at 20th Annual BASA Awards, partnered by Hollard & Business Day

Issued by Business and Arts South Africa

Tourism
Jumia Travel partners with Destination Tourism
Jumia Travel Nigeria has partnered with Destination Tourism Night (DTN) for an event leading up to this year's World Tourism Day. The event is scheduled to take place on 22 September 2017 in Lagos, Nigeria. World Tourism Day is on 27 September 2017. read
TV
Sorax ©
Dissatisfaction with local TV services

Chris Brewer

When I wrote last week about declining audiences and poor customer support in the TV industry, I didn't expect the deluge of sympathetic complaints I received - nor how upset a lot of viewers really are... read
(c) Sergey Rasulov -
Are TV audiences declining?

Chris Brewer

At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other... read
Business
Chivas Venture 2018 open for entries
Chivas Venture 2018 open for entries
Chivas Venture entails a global search for the next generation of business trailblazers that want to change the world for the better, with $1m up for grabs. The 2018 edition is now open for entries... read
Multimedia
#BizTakeouts: Natalie Otte chats Kantar Millward Brown's Best Liked Ads
#BizTakeouts: Natalie Otte chats Kantar Millward Brown's Best Liked Ads
Hein Kaiser from Mix 93.8 FM chats to Mamapudi Nkgadima, Managing Director at African Progression about Stokvels and the opportunities that exist for marketers and Natalie Otte, Head of Brand at Kantar Millward Brown about South Africa's Top 10 Best Liked Ads for quarter 1 and 2 of 2017, on his latest Marketing & Media show. - View/Rate
New business
  • 20 clients in 18 months for Watson Ferguson - more info
  • 10th Street partners with Tribeca PR - more info
  • JAG Communications awarded Capsicum PR account - more info

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New appointments
  • Fathima Beckmann named VIMN Africa director of communication - more info
  • Tyashnee Gounden joins Tribeca PR - more info

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Jobs offered
Project Manager - Cape Town
Brandesign, a Claremont based advertising agency, has a vacancy for a dynamic project manager, with keen attention to detail and strong administrative skills Read more >>



Digital Account Manager - Johannesburg
Experienced digital account manager for one of the fastest growing integrated digital communication agencies in SA, providing innovation, smart creativity and sound strategies founded on deep insights. Read more >>



Sales Executive - Exhibitions - Johannesburg
Scan Display's associate, Synergy Business Events, is looking for a self-motivated account executive to sell and manage its clients' exhibition projects. Excellent selling, networking, and communication skills required. Read more >>



Financial Administrator - Synergy Business Events - Johannesburg
Scan Display's associate, Synergy Business Events, is looking for a financial administrator to join its admin team. Basic bookkeeping/accounting experience and Pastel Evolution experience is essential. Read more >>



Account Executive - Cape Town
Scan Retail's Cape Town team is looking for an account executive to liaise with clients and oversee retail display projects, from conceptualisation and design through to manufacture and installation. Read more >>



Marketing Manager - Johannesburg
Do you have proven experience as a marketing manager and are looking to step in to a new challenge with a leading supplier to the automotive OEM and aftermarket channels. Read more >>

Digital Media Specialist - Durban
SBS Marketing is looking for a dynamic, young digital media specialist who understands computers intricately, knows the ins and outs of design, and knows how to manage social media campaigns! Read more >>


Key Accounting/Sales/Marketing Exec - Johannesburg
Lumoss Mouldings is looking for a key accounts/sales executive for its corporate division - must have a degree in marketing. Read more >>


Business Development Manager - Johannesburg
G&G Digital is looking for an experienced, incredibly ambitious, self-driven business development manager who wants their success to be exceptionally well rewarded and unlimited. Read more >>


Africa Communications Coordinator - Johannesburg
350.org Africa is looking for an experienced, skilled and energetic regional communications coordinator. Read more >>


New events to diarise
Social media workshop
Women of Substance SA - 30 Sep 2017, Cape Town


Photoshop, Lightroom Combo Course
Orms Cape Town School of Photography - 3 Oct 2017 to 31 Oct 2017, Cape Town


Copy-editing for electronic publications
Enterprises University of Pretoria - 5 Oct 2017 to 6 Oct 2017, Pretoria


Customer journey mapping jam session
Brandlove - 27 Oct 2017, Cape Town


Writer Camp
Dreamworld - 1 Nov 2017 to 22 Nov 2017, Kuruman


Cerebra: social media for marketing course
Cerebra - 1 Nov 2017, Johannesburg


InDesign digital
Multidimensions - 3 Nov 2017, Johannesburg


Mail & Guardian analytics for CRM
Mail & Guardian - 7 Nov 2017, Johannesburg


Two-day videography and editing fundamentals
Orms Cape Town School of Photography - 2 Dec 2017 to 3 Dec 2017, Cape Town


2018 customer experience trends innovation workshop
Brandlove - 14 Feb 2018, Johannesburg


Upcoming events
Mail & Guardian Corporate Reputation Management
Mail & Guardian - 28 Sep 2017, Johannesburg


Illustrated Infographics and Animation Workshop
Multidimensions - 2 Oct 2017 to 3 Oct 2017, Cape Town


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Quotes
Stephen King
"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work."
Joan Jett
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Wayne Huizenga
"Some people dream of success, while other people get up every morning and make it happen."
Robert Frost
"A poem begins as a lump in the throat, a sense of wrong, a homesickness, a lovesickness."
Jack Kerouac
"If moderation is a fault, then indifference is a crime."

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