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Marketing & Media South Africa

SA speaks out on social media about Bell Pottinger, new YouTube logo

South Africans' eyes have been on the news that Bell Pottinger UK CEO James Henderson has stepped down this weekend, yet retains his stake in the company. Interesting timing as the UK's PRCA is set to hand down an announcement on its sanction of Bell Pottinger later this week. Many are sharing their views on social media.

Julia Breakey writes that content creators are also sharing their opinions about YouTube's new logo and layout for mobile and desktop - some say the ability to change playback speed on the app, and a dark mode on desktop are just surface-level fixes and that bigger issues like the faulty subscription feature, notification and monetisation should have been top of mind.

Juanita Pienaar also find out how HaveYouHeard or hyh's new identity offers a more holistic approach to advertising, with cofounder Ryan McFadyen sharing the creative challenges they faced during the rebranding process as well as how the agency now offers fully integrated creative, design, digital, media, events and communications services for both new and existing clients under the hyh umbrella.

We also still have this year's Loeries' winners front and foremost. I caught up with Graham Lang, CCO at Y&R South Africa and Africa, on the agency network's collaborative year of firsts, which range from Y&R Dubai bringing home their first-ever Grand Prix to Y&R Cape Town being awarded the inaugural SANBS Public Service Award and wins for each of Y&R's six contributing offices. Click through to find out why Lang calls this an exceptional year for Y&R in Africa and the Middle East, from a creative point of view.

Then if employer branding is your cup of tea, click through to the special focus section Louise Marsland has curated, with her overview of the top eight employer branding trends identified for 2017/18, and keep an eye out for our comprehensive PDF download of all the content.

Have a productive marketing week!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
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Bell Pottinger CEO James Henderson resigns, retains stake
It seems Bell Pottinger CEO James Henderson has finally called it quits, having handed in his resignation over the weekend, according to various sources. read
The new YouTube logo.
YouTube's new logo and layout annoys creators

Julia Breakey

YouTube has officially launched its new layout for both mobile and desktop, but creators are less than enthused with the surface-level fixes... Read

Team Y&R on stage at the Loeries.
#Loeries2017: Graham Lang on Y&R's collaborative year of firsts

Leigh Andrews

In addition to Y&R Dubai bringing home their first-ever Grand Prix, Y&R South Africa and the Y&R Mena network stood out as true stars of this year's Loeries... Read

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertising

Juanita Pienaar

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process... Read

LOERIES CREATIVE WEEK DURBAN
Sea Change - Cork posters win a bronze campaign award at the 2017 Loeries

Issued by Bittersuite

Goodbye Malaria.
#LadiesofLoeries: How to escape agency banner-ad hell, win illustration awards

Leigh Andrews

While award shows celebrate the agencies and brands doing amazing work, those behind-the scenes don't often get a chance to step into the spotlight. Step aside for illustrator Sarita Immelman, whose work garnered 11 Loeries and two Cannes Lions awards this year alone... read
Read more

WOMEN'S MONTH
#WomensMonth: Empowering women in the events and exhibitions industry

Issued by GL events

Khanyi Dhlomo, founder & CEO of Ndalo Media; Elle magazine publisher.
Veuve Clicquot Elle Boss Awards open for entries
For the third year, Veuve Clicquot, Elle magazine and Old Mutual are celebrating successful women in the 2017 Veuve Clicquot Elle Boss Awards... read
#WomensMonth: Getting frank with Diane Awerbuck
#WomensMonth: Getting frank with Diane Awerbuck

Shan Radcliffe

Part educator, part writer and part Frank (in more than one way), Diane Awerbuck is the award-winning author of Gardening At Night and other stories. This Women's Month, I chatted to her about life, classic literature, and important lessons we should be teaching our girls... read
Gill Randall, joint chief executive officer of Spark Media.
#WomensMonth: A journey of transformation

Sheila McGillivray

Sheila McGillivray chatted to Gill Randall, joint chief executive officer of Spark Media, about how women in the advertising industry are faring at the moment and what the future for women in marketing holds... read
Aleksandr Elesin ©
Being Emotional is great for business!

Cindy Diamond

Today, in order to understand external motivators, marketing to consumers requires a healthy dose of Emotion... read
Art that empowers - Q&A with FNB JoburgArtFair producer Nicole Siegenthaler
Art that empowers - Q&A with FNB JoburgArtFair producer Nicole Siegenthaler

Ruth Cooper

With the theme Looking Back and Looking Forward, the 10th edition of FNB JoburgArtFair predominately showcases female artists, with an emphasis on reflection, progression and diversity. read
An example of Exponential's VDX creative that drives engagement of brand content and video in a relevant way.
The four-step strategy to mobile advertising success

Nicole Liebmann

Mobile's true power in today's world is its ability to provide constant connection and accessibility... read
#WomensMonth: Janine Binneman - a gem in local jewellery design
#WomensMonth: Janine Binneman - a gem in local jewellery design

Lauren Hartzenberg

Jeweller, gemologist and entrepreneur Janine Binneman is using her thriving Cape Town business to empower women... read
#WomensMonth: Ten tips for women considering a career as a chef
#WomensMonth: Ten tips for women considering a career as a chef

Janine Fourie

This Women's Month, I take a look at how female chefs cope in today's hospitality industry. The days of male dominated kitchens are definitely a thing of the past as women increasingly make their presence felt. read
Neo Segola, creative director at FCB - one of SA's only black female creative directors.
#LadiesofLoeries: “SA's bizarre advertising industry demographic” - Neo Segola

Leigh Andrews

Neo Segola, creative director at FCB, is a unicorn - one of SA's only black female creative directors. She shares what the industry needs to do NOW to guarantee not only more female creatives, but more black female creatives, in SA going forward... read
#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder
#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder

Jessica Tennant

Keshia Patchiappen, appointed a director at Condriac Digital Communications earlier this year, shares her journey from manager to leader over the course of her 11-year career trajectory from then intern to now CEO... read
#WomensMonth: Female family heritage Cooked into contemporary cuisine
#WomensMonth: Female family heritage Cooked into contemporary cuisine

Lauren Hartzenberg

Cooked is a quaint eatery serving up traditional Middle Eastern and Mediterranean fare infused with a contemporary twist... read
Is there a better city to freelance in? Rawden getting some fresh air between clients on the promenade.
#BehindtheSelfie with... Laura Rawden

Leigh Andrews

This #WomensMonth, we go behind the selfie with Laura Owings Rawden - head of Locomedia communications agency and chair of Safrea... read
#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences
#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences

Jessica Tennant

As the channel director of Prestige at Pernod Ricard South Africa, Vika Shipalana works in the luxury brand space and her expertise lies in marketing to this select class of individuals... read
Read more

INNOVATION MONTH
Business of Design founders Cathy O Clery, Laurence Brick, Trevyn McGowan and Julian McGowan. Photo: Greg Cox.
#InnovationMonth: Business of Design back in Johannesburg, Cape Town
Some of the country's top business experts and design professionals will lead Business of Design in Johannesburg and Cape Town in October... read
Read more
Marketing
Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference... read

Focus on Employer Branding
#EmployerBranding: Key trends for 2017
#EmployerBranding: Key trends for 2017

Louise Marsland

In this new world of tech disruptors and the rise of robotics, employer branding becomes even more important in talent acquisition and the crafting of internal brand strategies to transform organisations to meet the challenges of the decade to come... read
#EmployerBranding: Implementing a successful strategy
#EmployerBranding: Implementing a successful strategy
What's the secret behind Getsmarter's mission to become the best place to work in Cape Town? read
#EmployerBranding: A strong employee brand creates healthy culture

Dave Nemeth

#EmployerBranding: Setting trends and attracting the right talent

Gareth Hawkey

#EmployerBranding: Five secrets from SA's Top Employers
#EmployerBranding: Five secrets from SA's Top Employers
Employer branding is about your total employer identity. The goal is for your employer brand to be viewed as an organisation that offers a great employee experience. Employer Branding Focus sponsor, Top Employers Institute, asked some of South Africa's current certified Top Employers 2017 to share some of their best tips for developing a positive employer brand... read
#EmployerBranding: How to craft an employer branding strategy
Read more
Pendoring
Sum of 21 set to produce pulsating audiovisual content for Pendoring gala event

Issued by Pendoring

Advertising
Toyota Fortuner 4X4 enlists support of four sporting heroes for 2017 competition

Issued by FCB Africa

L'Oreal drops trans model over controversial comments
L'Oreal drops trans model over controversial comments
French cosmetics giant L'Oreal confirmed it had dropped a British transgender model over comments the company deemed "at odds with our values,"... read
How Decimal Agency launched a product in under two weeks

Issued by Decimal Agency

Sergey Nivens ©
ASA seeks permanent CEO, offers BEE points for industry support
The Advertising Standards Authority is seeking applications for a permanent CEO and is offering BEE scorecard points against the new ‘Responsible Social Marketing' element in exchange for financial support... read
#MediaAlert! Windhoek Beer and Jupiter part ways
#MediaAlert! Windhoek Beer and Jupiter part ways
The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town... read
FCB Joburg sends graduates to One Show ‘Minds Wide Open' bootcamp

Issued by FCB Africa

SKDesign © -
Facebook to reject ads from pages touting 'fake news'
Facebook said that pages that make a habit of linking to bogus news stories will no longer be able to advertise at the world's leading online social network... read
Hermin Utomo ©
Social media ad spending 20% higher towards 2021
Forrester's social media advertising forecast, 2017 - 2022 indicates that global social ad spending continued to grow robustly in 2016... read
Artifact Advertising's work for the EWT.
#OrchidsandOnions: Feeling good about conservation... but peeved about Vodacom's mean data “apology”

Brendan Seery

While all our attention has been focused on the campaign to save rhinos from poaching, another massacre has been unfolding, almost un-noticed... that of Africa's elephants, which are being shot out for their ivory... read
Branding
Image Supplied
Table Mountain cable cars sports new branding for a priceless experience
In a branding partnership with global payment and technology company, Mastercard, Table Mountain Cableway has unveiled a new look for its cable cars... read
What does my future look like? Ask a branding agency
What does my future look like? Ask a branding agency

Mathew Weiss

Why the relaunch of the Johannesburg Philharmonic Orchestra reminds us of the real value of branding... read
#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland

Cinema
Call for animation content for FupiToons Festival
Call for animation content for FupiToons Festival
African Animation Network and Ster-Kinekor Cinema Nouveau have partnered to launch the FupiToons Festival... read
CRM
Almost 32 hours for banks to respond
Almost 32 hours for banks to respond

Nico Gous

South African banks take on average 31 hours and 56 minutes to respond to customer complaints, according to a report released on Tuesday, 29 August, by the online business review website Hellopeter... read
CSI
Heartlines crowdfunds ‘What's your story?' campaign
Heartlines crowdfunds ‘What's your story?' campaign
Heartlines has launched a campaign on crowdfunding platform, Thundafund.com, to bring to life, ‘What's your story?', a project inspired by the film ‘Beyond The River'... read
#LoveMeBack campaign
Cape of Good Hope SPCA launches #LoveMeBack campaign on Facebook
The Cape of Good Hope SPCA is launching #LoveMeBack campaign, a unique initiative that lets homeless pets wear their hearts on their paws... read
Digital
Scott Webb ©
Why content marketers need to embrace AI

Michelle Jones

Content marketers needn't battle with artificial intelligence (AI). The advent of AI is inevitable. Instead, we should learn to embrace it, writes Michelle Jones... read
The role of digital marketing in a millennial's world

Rory Pilley, Issued by Dentsu Aegis Network

2017's top South African digital marketing professionals announced

Issued by BlueMagnet

Media24 accomplishes growth in e-commerce, digital media
Somsak Chidchawange © -
#Pamro2017: Customer expectations in a digital world

Leigh Andrews

Wayne Hull, MD of Accenture Digital, spoke at Pamro 2017 on the topic of consumer expectations transcending traditional industry boundaries... read
Gmast3r © -
#Pamro2017: TV-viewing any time, anywhere, on any device

Leigh Andrews

Magnus Anshelm, MD of the MMS joint industry committee in Sweden, spoke of an advanced hybrid model for the total video currency for TV and online video at Pamro 2017, as the future is here... read
Dolgachov © -
#Pamro2017: Connecting with the connected viewer

Leigh Andrews

Brian Fuhrer, SVP of product leadership for national TV audience measurement at Nielsen USA, spoke at Pamro 2017 on the topics of return path data (RPD) and TV audience measurement (TAM) integration, with today's connected consumer a core consideration... read
Showmax is now compatible with Xbox One
Direct Marketing
Negative Space ©
Data is the key to successful email marketing

Ross Sibbald

The single most important factor for a successful email marketing campaign is the quality of the data... read
Education
Throw away long strategy documents and position your organisation to win through its choices

Issued by UCT Graduate School of Business

Entrepreneurship
Leadership for turbulent times

Issued by Red & Yellow

Events & Conferencing
Oh Happy Day awarded top wedding planner
Media
From attack dog to mentor

Janine Lazarus, Issued by Janine Lazarus Media Consultancy

Meltwater acquires Algo to supercharge its industry-leading media intelligence platform

Issued by Meltwater

Nomvuso Batyi. Image source
Prospective SABC member accused of corruption

Babalo Ndenze

Prospective SABC board member, Nomvuyiso Batyi, has been accused of "corruption" for not reporting former communications minister Faith Muthambi to the police for trying to "unduly influence" her... read
Lamai Prasitsuwan ©
A proofreading guide for proofreaders

Hansie Smit

Hansie Smit's tongue-in-cheek proofreading guide, listing some important tips for proofreaders... read
Screengrab from .
Manyi is the sole owner of Lodidox‚ the buyer of Guptas' media assets

Genevieve Quintal

New Infinity Media owner Mzwanele Manyi has provided share certificates showing he is the sole shareholder of Lodidox‚ his company which has bought the Gupta's media assets... read
Media Freedom
Call for urgent inquiry into Media Development and Diversity Agency
Call for urgent inquiry into Media Development and Diversity Agency
Right2Know Campaign calls for an urgent inquiry into the Media Development and Diversity Agency (MDDA)... read
OOH
Absa hops onboard City Sightseeing

Issued by Tag 8

Outdoor Network's burning billboard keeps it legal

Issued by Provantage Media Group

PR & Communications
What has the Bell Pottinger saga taught us?

Chris Moerdyk, Issued by Chris Moerdyk

Production
Lessons for production crews filming in Africa
Lessons for production crews filming in Africa
Africa travel on the fly is not an option for production crews shooting in Africa and preparation and planning is key... read
Red Cherry Interactive produces video content for #SunlightSavesWater Challenge

Issued by Red Cherry Interactive

Publishing
Wilkin's .
Steamroller destroys unpublished Pratchett novels
A steamroller was used to destroy a hard drive containing unfinished works by late British comic fantasy author Terry Pratchett, in accordance with his wishes... read
Radio
(c) hxdbzxy -
Hot 91.9 FM implements new lineup
Hot 91.9FM radio has new lineup from today, 4 September 2017 with new voices and programme reshuffles... read
OFM Music Awards back and bigger than ever

Issued by OFM Radio

#Loeries2017: Jacaranda FM's Loeries Silver needs to be a triumph for more than just one brand
#Loeries2017: Jacaranda FM's Loeries Silver needs to be a triumph for more than just one brand

Kevin Fine

Jacaranda FM was awarded a Silver Loerie for our “More music you love” campaign in the ‘Outdoor & out of home: outdoor media' category at the 2017 Loerie Awards held at the Durban International Convention Centre. read
Pete Goffe-Wood from Masterchef fame, Franck Dangereux from the Noordhoek Food Barn
H2Zero launches waterless cooking celeb challenge
To help raise awareness and drive water saving in the Western Cape, 140 BBDO and Smile FM have launched H2Zero, a water saving initiative... read
Alexey Laputin ©
SABC scores well for music award nominees
SABC radio stations and presenters are well represented in this year's South African Traditional Music Achievements (SATMA) Awards nominees... read
Research
Is SA's fast food market still growing?

Issued by Insight Survey

rawpixel ©
CMO report indicates need for brands, telcos to collaborate
The Chief Marketing Officer (CMO) Council has released a new report indicating that brands and communications service providers will need to collaborate to deliver a gratifying, valued and relevant omni-channel experience for customers... read
welcomia ©
#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Juanita Pienaar

Sanna Fourie, head of statistics at Ask Afrika sheds light on the challenges and learnings from the SA Outdoor Measurement Council's journey... read
elwynn ©
#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017... read
South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritage

Issued by GfK South Africa

Kantar announces four new senior appointments in South Africa

Issued by Kantar South Africa

Wavebreak Media Ltd. © -
#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews

Jennie Beck, CCO or chief client officer at Kantar Media Mena, spoke at this week's Pamro Conference on the challenges of TV audience measurement or TAMs in Africa and how the rapidly developing African TV infrastructure may turn this on its head, creating new measurement opportunities. read
Bowie15 © -
Small things can produce massive results

Chris Brewer

Sometimes, when I'm wandering around I'm absolutely amazed at how many traders get it wrong. With a little thought they could do so much better. It's just mostly simple and obvious things... read
Social Media
Office of the Deputy President releases statement regarding reports
Instagram, Facebook can help change the narrative of Africa as a tourist destination
Instagram, Facebook can help change the narrative of Africa as a tourist destination
Facebook and Instagram representatives attended the Annual World Tourism Conference in Rwanda to explore ways in which social media can be used effectively to drive tourism growth across Africa... read
Sponsorship
Finalists announced for 20th annual BASA Awards, partnered by Hollard and Business Day

Issued by Business and Arts South Africa

Youth Marketing
rawpixel ©
Samsung still best loved brand amongst South African youth
Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories... read
International
Pum Lefebure, co-founder and CCO of Design Army.
LIA adds Pum Lefebure to Creative LIAisons programme
Pum Lefebure, co-founder and CCO of Design Army, Washington returns as a speaker to the London International Awards' Creative LIAisons programme... read
More International
Business
Franchise survey results show growth, but uncertainty
Franchise survey results show growth, but uncertainty
The latest franchise survey shows growth in the franchise sector despite challenging economic conditions, but optimism about continuing growth has dropped... read
Multimedia
#BizTakeouts: Brendan Seery and Matthew Weiss
#BizTakeouts: Brendan Seery and Matthew Weiss
Hein Kaiser from Mix 93.8 FM chats to Brendan Seery about the recent print campaign from the Endangered Wildlife Trust and Matthew Weiss about the localisation of brands when marketing on the African continent, on his latest Marketing & Media show. - View/Rate
With or Without Sugar Episode: Season Finale
With or Without Sugar Episode: Season Finale
Season One of With or Without Sugar came to an end after an engaging 11 episodes. In two weeks time, the first episode of Season Two will launch. Have a look as Gabby Cowling and Giles Shepherd of The Brand Alive Group recap some of the highlights of Season One (including some great 'bloopers'), and give a hint of what's to come in Season Two. - View/Rate
New business
  • Platinum Seed named Brightplan's digital partner - more info

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DTP/digital production assistant/operator wanted. Management of daily workflow and production in a digital printing/copier environment. Email CV to [[info@iww.co.za]]. Read more >>


New events to diarise
Social media for marketing
Cerebra - 6 Sep 2017 to 27 Sep 2017, Johannesburg


Advanced certificate digital marketing course
Digital Marketing Academy - 8 Sep 2017 to 6 Oct 2017, Cape Town


InDesign Digital
Multidimensions - 14 Sep 2017, Cape Town


Free Digital Skills Supported by Google
Bizfarm - 22 Sep 2017, Durban


Crisis Communication Management
NES Consulting - 4 Oct 2017 to 6 Oct 2017, Johannesburg


Copy editing for electronic publications
Enterprises University of Pretoria - 5 Oct 2017 to 6 Oct 2017, Pretoria


Professional Event Management
M Hill Business Solutions - 18 Oct 2017 to 20 Oct 2017, Johannesburg | 18 Oct 2017 to 20 Oct 2017, Boksburg


Adobe Creative Cloud workshop
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Learn everything about web design in three days
Multidimensions - 31 Oct 2017 to 2 Nov 2017, Johannesburg


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How to engage and grow with STOKVELS - 6 Sep 2017, Cape Town
Discover the opportunities for your brand to tap into the STOKVEL market! Join us in CPT and JHB and get the latest insight, trends and practical tips. Read more >>

SA Innovation Summit
SA Innovation Summit - 6 Sep 2017 to 8 Sep 2017, Cape Town


Event management
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Strategic Brand Leadership Short Course
Vega School - 7 Sep 2017 to 23 Nov 2017, Johannesburg | 7 Sep 2017 to 23 Nov 2017, Pretoria | 7 Sep 2017 to 23 Nov 2017, Cape Town | 7 Sep 2017 to 23 Nov 2017, Durban


Mastering Photography Short Course
Vega School - 9 Sep 2017 to 20 Oct 2017, Pretoria | 9 Sep 2017 to 28 Oct 2017, Johannesburg | 9 Sep 2017 to 28 Oct 2017, Cape Town | 9 Sep 2017 to 28 Oct 2017, Durban


Quotes
Beyonce Knowles
"Power means happiness; power means hard work and sacrifice."
Pedro Almodovar
"I don't want to imitate life in movies; I want to represent it. And in that representation, you use the colours you feel, and sometimes they are fake colors. But always it's to show one emotion."
Bong Joon-ho
"My favourite genre lies inside myself, and as I follow my favourite stories, characters and images, it sums up to a certain genre."
Ingrid Bergman
"I made so many films which were more important, but the only one people ever want to talk about is that one with Bogart."
Salvador Dali
"Drawing is the honesty of the art. There is no possibility of cheating. It is either good or bad."

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