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Marketing & Media South Africa

Digital is now and it's time to focus on women in leadership

Last week's #DigitalMarketing special report, curated by Louise Marsland, featured the likes of Facebook's Nunu Ntshingila, who explains how to turn mobile video into a marketing star for your business and Platinum Seed's recently appointed design director, Ally Behr, who explains how artificial intelligence is dominating conversations.

Our top news story was that of Liquorice winning the Avon account. Following an extensive and competitive pitch, the digital marketing agency was appointed Avon South Africa's digital and social media agency of record. Founder and CEO Miles Murphy looks forward to growing the brand's direct sales model.

There's a lot going on in terms of events, with the wrap of our Cannes Lions Case Studies 2017 in Cape Town last week. Leigh Andrews sums up the South African experience and unmissable key learnings from this year's Festival, with tips to create work with a better shot of taking home a Lion next year. Put simply, "make sure it has a clear brief and purpose, is innovative, and doesn't mistake the tech for the idea." For more, watch some of this year's winning campaigns and learn from the best!

Then, as far as upcoming events go, we're looking forward to the Standard Bank Top Women Conference taking place on 16-17 August, which will have a special focus on digital, based on the notion that digital prowess is no longer the domain of men in that the so-called ‘glass ceiling' has been replaced by a digital stratosphere. The conference ties in well with the bank's latest campaign, ‘What's your next?', which is about utilising data, technology and service excellence to reconnect with its customers in a way that acknowledges that they're unique individuals, regardless of gender, with their own unique aspirations and ambitions, in an effort to partner with them on their journey to achieve their ‘next' whatever it may be. Follow our #NewCampaign feed for more.

And of course, on the back of this, it's just a couple of weeks until the Loeries. Leigh Andrews rounds off her jury president interviews with Keith Cartwright, executive creative director at BSSP (the largest independent advertising agency in California), which is fitting as gender equality comes under the spotlight this Women's Month as he's known for his work on Lego's stereotype-breaking #KeepBuilding campaign.

“The work we did for Lego was a reminder that gender has nothing to do with one's ability to grow and learn. When we celebrate any segment in our society, it's a constant reminder that those segments are generally forgotten,” he said. Something to ponder as we enter into Women's Month...

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BizWeekly top stories
Nurock, Clerke, Ehlers, McManus, Andrews, Lees-Rolfe as snapped by Terry Levin.
#CannesLions: The 2017 SA experience and unmissable key learnings
[Leigh Andrews] SA attendees at Cannes Lions 2017 share their experience of the ultimate Festival of Creativity and tips to create work with a better shot of taking home a Lion next year: Make sure it's cause-related, has a clear brief and purpose, is risky, and doesn't mistake the tech for the idea... read
EXCLUSIVE: Liquorice wins Avon account
EXCLUSIVE: Liquorice wins Avon account

Following an extensive and competitive pitch, digital marketing agency Liquorice has been appointed Avon South Africa's digital and social media agency of record... Read

Loeries 2017 Outdoor and OOH president Keith Cartwright.
#Loeries2017: Jury president jabber with Keith Cartwright

Leigh Andrews

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Rounding off the series is Keith Cartwright, executive creative director at BSSP, the largest independent advertising agency in California... Read

Disruption anticipated at Standard Bank Top Women Conference
Disruption anticipated at Standard Bank Top Women Conference
[Issued by Topco Media]

What's your next? As an entrepreneurial, ambitious woman, the best place to answer that question is at the must-attend event this Women's Month: the 2017 Standard Bank Top Women Conference... Read

Focus on Digital Marketing
#DigitalMarketing Mid-year online asset checklist for digital marketing excellence

Amanda Adam

#DigitalMarketing: Digital trends in 2017
#DigitalMarketing: Digital trends in 2017
South Africa's digital authority, the IAB South Africa has weighed in on trends in the digital marketing industry... read
#DigitalMarketing: National Positions SA rebrands as NP Digital

Issued by NP Digital

#DigitalMarketing: The shift to performance

Issued by Sprout Performance Media Partners

#DigitalMarketing: The binary business case for marketing automation

Nick Orton, Issued by Grapevine

#DigitalMarketing: Turning mobile video into a marketing star for your business

Nunu Ntshingila

#DigitalMarketing: AI and machine learning

Louise Marsland

#DigitalMarketing: The only constant is change - and the customer

Desiree Gullan

#DigitalMarketing: The attributes of a successful digital marketing strategy

Louise Marsland


WOMEN'S MONTH
Is it only the “Nasty Woman” who can break the glass ceiling?
Is it only the “Nasty Woman” who can break the glass ceiling?

Lauren Durant

Lauren Durant writes about her approach when it comes to tackling the system that prevents women from getting the jobs they deserve and says it includes adopting new behaviours... read
Read more

CSI Month
CSI Month
#CSIMonth: Utilising CSR to create communities that thrive
#CSIMonth: Utilising CSR to create communities that thrive

Lauren Hartzenberg

Diageo SA sees itself as having a responsibility to ensure that its people, its suppliers, and the communities around its operations thrive as a result of the business... read
Ioulia Bolchakova © -
#CSIMonth: Going beyond armchair activism

Leigh Andrews

There's been a rise in criticism for only performing acts of good on Mandela Day, but there's a similar trend of eye-rolling at the clicktivism of keyboard warriors or ‘slacktivists'... read
Read more
Marketing
Marriott International's new dynamic sales and marketing leadership team
Marriott's new super sales and marketing leadership team for Middle East and Africa
On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team... read
Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos

Bianca Quinn-Diavastos answer five frequently asked questions about influencer marketing, a current buzzword in the industry... read
Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable. read
#StartupStory: Spatialedge
#StartupStory: Spatialedge

Ilse van den Berg

In this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company... read

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LOERIES CREATIVE WEEK DURBAN
Unmissable day of creative inspiration at Loeries seminar

Issued by Loeries

Read more
Advertising
Debonairs Pizza takes it to a new level

Issued by FCB Africa

Garikai Nhongo
Calls to professionalise advertising industry in Rwanda

Garikai Nhongo

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies... read
Why Etiket quit being an advertising agency

Issued by Etiket

#NewCampaign: Coding a better, prosperous future
#NewCampaign: Coding a better, prosperous future

Jessica Tennant

With its 'prosper' philosophy at its core, in ‘helping people achieve their ambitions in the right way', Absa recently released its latest film, ‘Coding a better future', which features three Digital Academy graduates... read
Zwelethu Radebe wins four awards in three weeks

Issued by Egg Films

(c) HONGQI ZHANG -
'Mini-MBA' advert misleading

Dave Chambers

A training company has been reprimanded for using the abbreviation "MBA" to promote a three-day workshop... read
Nontokozo Madonsela
#NewCampaign: Standard Bank's next

Jessica Tennant

Through its current ‘What's your next?' integrated campaign, Standard Bank Personal and Business Banking South Africa (PBBSA) seeks to reconnect with its customers in a way that acknowledges that they're unique individuals with their own unique aspirations and ambitions, in an effort to partner with them on their journey to step up to their ‘next'... read
#NewCampaign: Ever considered ditching your keys?
#NewCampaign: Ever considered ditching your keys?

Jessica Tennant

Uber recently launched a campaign called ‘Ditch Your Keys' to encourage car owners to switch to Uber and use their time spent travelling more efficiently... read
The man behind Mann Made Media.
#BehindtheSelfie with... Shayne Mann

Leigh Andrews

This week we go behind the selfie with technophile Shayne Mann, managing director of Mann Made Media... read
#OrchidsandOnions: Ocean Basket still sizzles, but Castle Lager ad goes flat
#OrchidsandOnions: Ocean Basket still sizzles, but Castle Lager ad goes flat

Brendan Seery

So, a man goes into a pet shop. “I want to buy a parrot, but it must talk...” read
Vicinity Media launches Visitability Reporting
Vicinity Media launches Visitability Reporting

Jessica Tennant

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign... read
Branding
South African brands overcome unstable conditions, growing 3%
South African brands overcome unstable conditions, growing 3%
The latest Brand Finance Africa top 50 valuable brands in SA have been announced, indicating that despite the recession, political instability and a higher unemployment rate, the total value of brands has increased 3% year-on-year... read
City brands as building blocks of the nation brand
City brands as building blocks of the nation brand

Manusha Pillai

Cities have become an integral pillar in building strong competitive nation brands because a nation is, after all, a collection of cities - or city brands... read
Former president Nelson Mandela's life is profiled tonight on DStv's History Channel |
Madiba 'brand' a winner

Petru Saal

From colouring books to signed autobiographies, there is no denying that the Nelson Mandela name is a money spinner... read
CRM
Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Danny Drew

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered... read
CSI
For UCKG volunteers, service is a way of life, making every day a Mandela Day

Issued by Universal Church of the Kingdom of God


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Design
Five tips for designing a great infographic
Five tips for designing a great infographic

Shakira Mohammed

Shakira Mohammed lists five top tips for designing a compelling and informative infographic... read
2018 PPC Imaginarium Awards open for entries
2018 PPC Imaginarium Awards open for entries
The fourth edition of the PPC Imaginarium Awards has officially opened for entries... read
Africa's first Steam Symposium adds art to Stem
Africa's first Steam Symposium adds art to Stem
The annual Open Design Cape Town Festival unveils a new symposium on how art, design, maths, science and technology go hand in hand to ignite innovation through Steam... read
Digital
Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales... read
Recognising South Africa's top digital marketing professionals

Issued by BlueMagnet

DigitLab build award-winning property app

Issued by DigitLab

Alphaspirit © -
Can media workers ever really switch off from work?

Leigh Andrews

With each technological advancement, it becomes easier than ever to work from anywhere. But is that really the ideal we should be aiming for? And can we really reach ‘inbox zero'... read
Education
Rare opportunities presented thanks to CityVarsity

Nana Zuke, Issued by CityVarsity

A reimagined approach is needed to solve South Africa's social ills
A reimagined approach is needed to solve South Africa's social ills

Khangelani Dziba

South Africa's ability to solve issues will not only come from traditional platforms but rather from an integrated and united approach that is inclusive of different ways of thinking and solving challenges... read
Entrepreneurship
Jack Ma launches African Young Entrepreneurs Fund
Jack Ma launches African Young Entrepreneurs Fund
UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth US$10 million... read
Events & Conferencing
What can't be measured can't be managed

Lauren Durant, Issued by Isilumko Activate

360 Degrees Production House achieves highest B-BBEE rating yet, on the new codes!

Issued by 360 Degrees Production House

2017 celebrates 20 years of Africacom
2017 celebrates 20 years of Africacom
The recent launch event of Africacom kicked off the celebrations for the 20th anniversary of what is described as Africa's largest, influential, technology, media, and telecommunications (TMT) conference and exhibition... read
Exhibitions
The real value of exhibitions

Issued by Worx Group

International bestseller Bulletproof Marriage participates at The Wedding Expo in Durban

Issued by Universal Church of the Kingdom of God

Magazines
Finalists in Fairlady Women of the Future Awards 2017 and Rising Star Awards
Finalists in Fairlady Women of the Future Awards 2017
Fairlady has announced the top 10 finalists in the Fairlady Women of the Future Awards 2017... read
Media
How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

Oresti Patricios

How to manage reputation damage in the wake of a fake news onslaught against your brand... read
#Newsmaker: Laura du Preez Moneytizes Tiso Blackstar Group's publishing game
#Newsmaker: Laura du Preez Moneytizes Tiso Blackstar Group's publishing game

Jessica Tennant

The Sunday Times recently launched Money - a new personal finance section which appears every weekend in the Business Times - which is edited by Laura du Preez, who joined the Tiso Blackstar Group in May this year... read
Media Freedom
AmaBhungane condemns BLF disruption at #GuptaLeaks media gathering
AmaBhungane condemns BLF disruption at #GuptaLeaks media gathering

Kgaugelo Masweneng

The amaBhungane Centre for Investigative Journalism on Friday condemned an interruption by the lobby group Black First Land First (BLF) at their town hall event in Braamfontein, Johannesburg, on Thursday... read
Mobile
Uber jacks up security in Nigeria, Ghana, Kenya
Uber jacks up security in Nigeria, Ghana, Kenya
Uber has begun the African roll out of its Real-Time ID in Nigeria, Ghana and Kenya, in a bid to further improve passenger security... read
OOH
Creative is the key to effective OOH

Howard Lonstein, Issued by Provantage Media Group

Pendoring
Miami, here I come!

Issued by Pendoring

PR & Communications
Wired Communications to manage Cunard's PR, media relations in SA
A sad tribute to my Grootman, Ronnie Mamoepa
A sad tribute to my Grootman, Ronnie Mamoepa

Bonnie Ramaila

A government communicator that has not had the chance of associating, talking or socialising with Ronnie Mamoepa, whom I affectionately called Grootman, has lost a great opportunity... read
The Bell Pottinger public relations blunder

Sejamothopo Motau, Issued by PRISA

The 2017 Silver Quill Awards are here!

Issued by IABC Africa Region

Production
Howard Audio swings into action with First Choice

Issued by Howard Audio

Home Affairs: a production-industry partner

Issued by CPA

Publishing
Taking people on an adventure through literature

Nana Zuke, Issued by INTEC College

Trevor Noah book, Born a Crime ©
Top-class reads ready for Nielsen Bookseller Choice Award
The 2017 Nielsen Bookseller Choice Award shortlist has been announced ahead of this year's event... read
Radio
Gagasi FM opens its satelite station at uShaka

Issued by uShaka Marine World

Image: Via Black Coffee's Instagram
DJ scoops his own proudly SA show

Kyle Zeeman

Local DJ Black Coffee has followed in the footsteps of music icons, such as Drake, Dr Dre and Pharrell Williams, by scoring his own radio show on Apple's Beats 1 radio station... read
Research
Storyteller to provide Roots consumer behaviour insights
Storyteller to provide Roots consumer behaviour insights
Spark Media has appointed BMi Research to assist in the delivery of Roots data, via Storyteller to make the data more accessible to various sectors... read
Social Media
Brands, Black Twitter will come for you if you are not careful
Brands, Black Twitter will come for you if you are not careful

Khangelani Dziba

Khangelani Dziba believes brands should be encouraged to have voices and state their position in the market but this right comes with a huge responsibility and a need for heightened awareness... read
Become a social media master

Issued by Boston College

TV
New big star for 7de Laan
International
The New York Times reported it swung to profit in the past quarter on gains in digital subscriptions and online advertising |
Subscription gains help put NY Times in profit column
NEW YORK - The New York Times Co. said on Thursday gains in paid digital subscriptions and stronger online advertising revenues helped the newspaper swing to profit in the second quarter... read
More International
Business
Five years for careless doctor
Five years for careless doctor

SIBONGILE MASHABA

Emalahleni gynaecologist Danie van der Walt was yesterday sentenced to five years in jail for culpable homicide after one of his patients died after giving birth... read
New business
  • Claire Densham acquires two financial services clients - more info
  • Condriac to manage Lorna Jane in the digital space - more info

More accounts  Submit a New account
New appointments
  • Primedia Broadcasting appoints new CFO, marketing strategist - more info

More people  Submit a Person
Jobs offered
Account Executive - Cape Town
Fishgate Advertising (through-the-line agency) requires the services of an energetic account executive to help manage accounts across the agency. Read more >>



Sales/Marketing Assistant - Johannesburg
Rocket Creative Design & Display is in need of an efficient and ultra-capable sales and marketing assistant to join our crew to provide enhanced client liaison and project administration services. Read more >>



Tasting Room Manager - Wellington
We are looking for a tasting room manager to join our vibrant and growing team at Imbuko Wines in Wellington. Read more >>



Account Executive - Exhibitions - Johannesburg
Scan Display's Johannesburg office has an opportunity for a young go-getter with high energy levels to join the team as an Account Executive in the exhibition industry. Read more >>



Brand Manager - Talent/Employment - Johannesburg
Leading financial services company looking to employ a brand manager - talent and employer. Must have experience in planning and developing employer brand and recruitment communications and events. Read more >>



Advertising Sales Executive - Cape Town
Highbury Media (Cape Town-based) is looking for advertising sales executives to join our sports, travel and lifestyle, business-to-business, and the Foschini divisions. Read more >>

Account Manager - Cape Town
Bittersuite is expanding. Looking for a mid-senior account manager with TTL, BTL, and digital experience. Level headed, hardworking, team player, and able to build and nurture client relationships. Read more >>


Digital Graphic Designer - Johannesburg
Digital designer required. Work on esteemed brands amongst talented team players. We are looking for a digital designer to express their talents within our dynamic team. Read more >>


Senior Sales Manager - Dubai
Join one of the biggest global magazine brands within a leading media group in the UAE! Tax free, attractive salary in a dynamic, creative environment! Read more >>


Executive PA - Johannesburg
Group Africa Marketing, comprising EXP, LIVE+, TheGrind PR and Turnkey is looking for an experienced, organised, confidential executive PA to assist the CEO with personal tasks and business requirements. Read more >>


New events to diarise
Introduction to web design short course
Vega School - 31 Jul 2017 to 20 Nov 2017, Johannesburg | 31 Jul 2017 to 20 Nov 2017, Durban | 1 Aug 2017 to 9 Nov 2017, Cape Town


Introduction to copywriting for brands short course
Vega School - 7 Aug 2017 to 13 Nov 2017, Durban


Brand and Marketing Management Short Course
Vega School - 14 Aug 2017 to 11 Dec 2017, Johannesburg | 16 Aug 2017 to 29 Nov 2017, Pretoria


Introduction to Desktop Publishing and Design Short Course
Vega School - 14 Aug 2017 to 4 Dec 2017, Pretoria | 21 Aug 2017 to 4 Dec 2017, Cape Town | 21 Aug 2017 to 4 Dec 2017, Durban | 21 Aug 2017 to 6 Dec 2017, Johannesburg


Video for the Photographer Short Course
Vega School - 15 Aug 2017 to 3 Oct 2017, Johannesburg | 15 Aug 2017 to 3 Oct 2017, Cape Town | 15 Aug 2017 to 3 Oct 2017, Durban


Photography in practice short course
Vega School - 19 Aug 2017 to 9 Sep 2017, Johannesburg | 19 Aug 2017 to 9 Sep 2017, Pretoria | 19 Aug 2017 to 9 Sep 2017, Cape Town | 19 Aug 2017 to 9 Sep 2017, Durban | 4 Oct 2017 to 25 Oct 2017, Johannesburg | 4 Oct 2017 to 25 Oct 2017, Pretoria


Strategic Brand Leadership Short Course
Vega School - 7 Sep 2017 to 23 Nov 2017, Johannesburg | 7 Sep 2017 to 23 Nov 2017, Pretoria | 7 Sep 2017 to 23 Nov 2017, Cape Town | 7 Sep 2017 to 23 Nov 2017, Durban


Adobe Creative Cloud
Multidimensions - 15 Sep 2017, Cape Town


InDesign basic to intermediate
Multidimensions - 18 Sep 2017, Cape Town


Photoshop basic to intermediate
Multidimensions - 19 Sep 2017, Cape Town


Upcoming events
Red & Yellow Executive Education Series - Social Media for Leadership with Cerebra - 2 Aug 2017 to 3 Aug 2017, Cape Town
The Red & Yellow Executive Education Series presents 'Social Media for Leadership' with Cerebra, teaching today's business leaders about their role on social media, brand thought leadership at minimal risk. Read more >>

Marketing to Low-Income Consumers - 2 Aug 2017, Stellenbosch
How to reach, connect with and serve people in poor communities! This unique seminar will help marketers to better understand and connect with shoppers at the Base of the Pyramid. Read more >>

Proofreading and editing
PRISA - 2 Aug 2017 to 3 Aug 2017, Johannesburg


Quotes
William Bernbach
"The most powerful element in advertising is the truth."
An Na
"I had been struggling with how to create a child-like protagonist's voice without making it sound as though I was 'dumbing down' to the character. They are able to see events, people and places with an intensity and open mindedness that adults lack."
David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."
Jon Hamm
"I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff."
Hedi Slimane
"Photography has always been about documentary, the depiction of the instant, a moment, sometimes a place. Each project is somehow an experimentation of a specific context or a character."

More quotes  Submit a Quote




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