#CSIMonth success and fake news findings
July is
#CSIMonth on Biz, and Juanita Pienaar kicks off this week's coverage with feedback from last weekend's
5 For Change black tie gala, which raised awareness as well as over R240k for five social enterprises. This year's beneficiaries included Ikhaya Le Langa (Home of the Sun), Numeric, Sunshine Cinema, Dine With and Community Keepers.
Sticking to the topic of CSI, I attended the media launch of Yo Yoga Cape Town's
#Yochallenge. Packaged as bite-size bikram for a good cause, participants will secure sponsorship and donations from loved ones, then perform yoga for 21 days straight come August, with 100% of proceeds raised going towards the Red Cross War Memorial's Children's Hospital. This is a good way of extending the #MadibaDay magic a little further over the coming weeks.
Turning focus back to the media itself, Mike Broom writes about the prevalence of not just fake news, but also
fake research. He also points out that Esomar, the arbiter of international market and opinion research standards, has been alert to this and published updated key requirements for research practitioners in February 2015, adding that it is the responsibility of research buyers to evaluate the methodology and processes of non-Esomar member organisations. Broom lists three of those that have been prominently absent from a number of SA surveys to watch out for in your own reporting and research practices.
Lastly, giving the advertising industry its place in the sun, it's finally time for the Cape Town version of our
Cannes Lions 2017 feedback session, to be held in conjunction with Cinemark at Ster-Kinekor, V&A on Wednesday morning. We're looking forward to the presentations by our roving reporter Ann Nurock, as well as Jenny Ehlers, executive creative director at King James and design juror; Camilla Clerke, creative director of Hellocomputer and mobile juror; as well as Michael Lees-Rolfe, creative director FoxP2 and promo and activation juror, plus Ryan McManus, ECD at Native VML, who judged the
Young Director Awards. If you didn't secure a seat in time, watch for our tweets and post-event coverage.
Also keep an eye out for the
focus on digital marketing special report going live throughout the week. Curated by Louise Marsland, it's set to broaden your thoughts on whether mobile and augmented reality are the future of digital marketing.
Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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| Leigh Andrews Native VML played an impressive role in putting a spotlight on African creativity at the global Cannes Lions 2017 Festival of Creativity. ECD Ryan McManus shares his highlights... read |
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| Leigh Andrews We've heard from the advertisers, producers and other behind-the-scenes creatives responsible for SA's success at Cannes Lions 2017 - now it's time to hear the marketers' voice. First up is Melanie Campbell, head of marketing at Pernod Ricard SA... read |
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| Sindy Peters To end off its recent Winter Wish programme, the Smile 90.4FM team went to meet with the children of The Learning Vine Tutor Centre, delivering boxes of stationery and toys to the value of R10,000... read | | | Sindy Peters It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters... read | |
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Issued by Rogerwilco |
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Boris Dzhingarov, Issued by Monetary Library |
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| Megan Hollis Facebook Messenger offers some exciting options for marketers and it seems Facebook knows it... read |
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Issued by Dentsu Aegis Network |
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| Gill Randall Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes... read |
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| Issued by Knowledge Resources Doing business with the poor is complex. Here is your opportunity to get fresh perspective and real insights on how to reach and connect with SA's mass market and low-income consumers!... read |
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| South Africa's ever-growing creative industry is brimming with incredible career opportunities for young creatives, but accessing these opportunities can prove more difficult for some than others... read |
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| Linda Ensor The South African Liquor Brand Owners Association (Salba) has criticised the government's inadequate socioeconomic impact assessment... read |
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| César Vacchiano Scopen has just finished presenting its 4th edition of Agency Scope in Mexico where more than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period... read |
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Issued by Ireland/Davenport |
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| Dale Ferreira I continue in my search around the ego in advertising and start exploring the concept of the new normal... read |
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| Juanita Pienaar Abey Mokgwatsane talks about the legacy he leaves behind at Ogilvy & Mather SA and what his new role as Vodacom's managing executive for brand and communications entails... read |
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| Brendan Seery According to the latest TV ad for Mugg & Bean, every day we share five billion things online. There is no indication of who this “we” is. If it is South Africans, then we each share an average of 100 bits of information a day. That sounds way too high... read |
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Issued by Dentsu Aegis Network |
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| Chris Brewer So Prisa (the Public Relations Institute of Southern Africa) is calling for regulation of the PR industry following the Bell Pottinger fiasco... read |
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Issued by IGI |
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| Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria' has changed its name to 9mobile... read |
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| Juanita Pienaar Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails... read |
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| Juanita Pienaar A new report being prepared by women working in film and television in SA has revealed shocking findings at the Durban International Film Festival... read |
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| The Durban FilmMart (DFM) ended on a high note with an awards ceremony at the Tsogo Maharani Hotel in Durban on Monday, 17 July 2017... read |
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| The sixth Customer Experience (CX) Management Summit in Africa, taking place mid-August, will explore current and future state of CX to strengthen the industry within the African continent... read |
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Issued by Honeybee |
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| Cleve Gibbon In today's experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge... read |
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| Sindy Peters Ken Egbas, founder of The SERAS, unpacks some of the awards programme's most significant impacts on the African CSR landscape... read |
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| 21 African social entrepreneurs have been named winners in the Resolution Social Venture Challenge. Impact evaluation data shows that an average of 3,200 community members benefits per fellowship awarded... read |
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| British Airways' spreads important safety messages in its new pre-flight safety video, boosting fundraising for Flying Start, the charity partnership between... read |
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Issued by FCB Africa |
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Issued by Ripple Digital |
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| Issued by FCB Africa A video created by FCB Cape Town for the Western Cape Government as part of its #ItCanWait campaign has gone viral and is attracting comments and shares from around the world... read |
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| Mobile commerce app, Chat Find, offers businesses and freelancers a mobile shopfront and the ability to process payment and invoice their customers directly... read |
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Issued by Hellocomputer |
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Issued by M&C Saatchi Abel |
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Issued by Mediatech Africa |
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Issued by ICESA |
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Issued by CityVarsity |
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Issued by UCT Graduate School of Business |
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| Vega has added five IIE qualifications to its portfolio, following its assimilation with its sister brand, The Design School of South Africa (DSSA)... read |
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| Jessica Tennant Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August... read |
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| Venture Capital for Africa has released its ‘2017 Venture Finance in Africa' research that indicates that a strong team of founders is the key driver of startup success in Africa... read |
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| Naseem Javed A blueprint for Africa: If national mobilisation of entrepreneurialism across a country is a solid possibility, what's stopping it and who is blocking it?... read |
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Issued by Monetary Library |
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| Entrepreneurs in creative fields such as art, design and music will have an opportunity to shine at Small Business Expo 2017; when the international Creative Business Cup challenge is launched in Johannesburg... read |
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Issued by Seven Colors Communications |
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| Nina Freysen-Pretorius, CEO of The Conference Company, has been included in the US-based Successful Meetings magazine's annual list of 25 outstanding professionals who have had a significant impact on the meetings industry... read |
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| The All Africa Music Awards has received 4,816 entries for 2017 submission with Eastern Africa having the highest entries as screening and adjudication processes follows... read |
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| African Fashion International has announced Mall of Africa as the new official venue for Mercedes-Benz Fashion Week Joburg... read |
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| The Direct Marketing Association of South Africa (DMASA) has announced that the 2017 Assegai Awards are open for entries... read |
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Issued by Rand Show |
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| Cari Coetzee Through connecting all role players in the tourism industry, Go & Travel (G&T) ventures to find the best travel stories from around the globe and ensure they are told in an exciting and informative way... read |
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| Neo Goba Although the SABC has accepted former acting CEO James Aguma's resignation, he can still face a forensic investigation... read |
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| Neo Goba Suspended SABC chief financial officer James Aguma's legal representative has argued that additional charges brought against his client at his disciplinary hearing are pure victimisation... read |
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| The Wireless Application Service Provider of South Africa (Waspa), has updated its code of conduct to be in line with Icasa regulations on premium services... read |
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Issued by Provantage Media Group |
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Issued by Provantage Media Group |
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Issued by Pendoring |
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| Three public advocacy groups - Section27, the Helen Suzman Foundation and Save SA - are taking joint action over the probe into the conduct of controversial PR firm Bell Pottinger... read |
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| The ACA found its member agencies DDB South Africa, Ireland-Davenport and Wunderman guilty of transgressing its Code of Conduct governing tenders and pitches... read |
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| Printing SA and Konica Minolta pay it forward through skills development in the Western Cape and in Gauteng... read |
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Issued by Ola! Films |
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Issued by Howard Audio |
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Issued by Ola! Films |
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Issued by FirstPencil |
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| Leigh Andrews This week we go behind the selfie with Kgalalelo Sibanda, producer for e.tv Sunrise... read |
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| Sama has condemned the book on former state president Nelson Mandela's last days, saying the author has violated the most fundamental principle of patient/doctor relationships... read |
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Issued by OFM Radio |
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Issued by CareerJunction |
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| A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen... read |
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| A new CMO Council study reveals that consumers are willing to abandon brands or buy elsewhere if points of customer interaction frustrate or fail to meet their needs... read |
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| Matt Brown Matt Brown writes about his Pod Power survey, which research data he intends to use to encourage brands and business owners to tell their own stories through podcasting... read |
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Issued by OLX |
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| The direct selling industry is one of the few sectors showing growth over the past 18 months... read |
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| Suzanne van Aswegen The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen... read |
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Issued by Ola! Films |
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Issued by Rogerwilco |
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Rob Garden, Issued by Levergy |
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| NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience... read |
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| SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday... read |
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| SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock... read |
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More International |
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| A strikingly toxic campaign ad was unleashed online in Kenya just weeks before national elections -- a potentially explosive move in a country where politics and ethnicity are closely aligned... read |
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More Africa |
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| According to the Internet Access in South Africa 2017 study produced by World Wide Worx and Dark Fibre Africa (DFA), the internet has become a vital tool for communication and information in South Africa... read |
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| Abigail Makhubele Modern day businesses in South Africa are dealing with a number of challenges that all contribute to consumers having less money to spend... read |
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| Hein Kaiser from Mix 93.8 FM chats to Daniel Munslow, member of Prisa, on whether the local PR industry should be regulated following the Bell Pottinger saga. - View/Rate |
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- Condriac to manage Lorna Jane in the digital space - more info
- Clockwork Media named global digital agency for Microsoft Windows, Devices - more info
- Profinan Services tasks Swatch Media with its brand, marketing, communications - more info
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- Primedia Broadcasting appoints Mark Jakins as its new CCO - more info
- Vennduke Chigumba named senior strategist at Brand Union - more info
- Letitia Herold to coordinate Honda Motor Southern Africa's PR, events - more info
- ITEC names Daniel Lotter as new head of bids, tenders - more info
- Lauren Crooks named copywriter at Condriac Digital Communications - more info
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Orson Scott Card "Metaphors have a way of holding the most truth in the least space." Paul Greengrass "Whatever your style or subject matter, in the end, film-making is about searching for authenticity - that is what the audience will divine." Kathryn Bigelow "I realised that there's a more muscular approach to film-making that I found very inspiring." T.S. Eliot "The difference between the present and the past is that the conscious present is an awareness of the past in a way and to an extent which the past's awareness of itself cannot show." Alexander Payne "I like to think of film-making not just as an act of personal self-aggrandisement but rather as an act of public service." |
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