Emojis and PR - the good, the bad and the ugly
It's
World Emoji Day ☺ Yes, those little smiley face emoticons are everywhere and a great way to make your marketing more Millennial-friendly. But beware, if not included in the Unicode Standard, there's no guarantee they will show up in all the communications you send out, writes Selina Sutton. Find out why she says decisions on
emoji design should be made more inclusive and how you can have a say in the design of future emojis.
Off the back of the headline-dominating Bell Pottinger PR saga, Daniel Munslow questions whether it's time for Prisa to
regulate the PR industry. An interesting point as the role of ethics in public relations has come into question, especially as regulation goes beyond ethics. Listen in to his interview with Hein Kaiser on
MixFM 93.8 tomorrow at 7:15pm.
Sticking to the topic of PR, Dharmesh Nagar shares tips on
weathering a #GuptaLeaks fallout. At the end of the day it's transparency, communication and a genuine effort to rectify any wrongs that prove themselves time and again as the most effective way to weather bad publicity.
Switching focus to the all-important market research industry, I chatted to Elna Pretorius, co-founder and director of Columinate. One of the most popular speakers at Samra 2017, Pretorius shares Columinate's plans to establish a multi-country digital research panel for Multichoice, especially important as Africa is increasingly seen as the ‘mobile-first' continent. Find out why she asks,
“Who said surveys should be boring?” On the event front it's another busy week with
Mediatech Africa 2017 taking place later this week, and our
Cannes Lions 2017 feedback sessions presented by our roving reporter Ann Nurock and a selection of this year's SA jurors, to be held in Johannesburg this week in conjunction with Cinemark - the sessions were sold out, but don't fret, as due to the huge demand, Ster-Kinekor has kindly moved these presentations to a larger cinema. This means there are now a few extra seats for both the 19th and 20th, so
book now to avoid disappointment!
Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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 | Leigh Andrews SA's craft and production industry proved itself at the annual Cannes Lions Festival of Creativity. Here, Adam Howard, owner of Howard Audio, shares his views from behind the scenes... read |
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 | Leigh Andrews Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic... read | |  | Maritha Erasmus A stakeholder approach to sustainability in business has myriad benefits... read | |
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 | Shaun Rosen With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising... read |
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 | The Association for Communication and Advertising (ACA) held its 70th AGM on Wednesday, 5 July 2017, electing its new board of directors for 2017/2018. read |
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 | Bronwyn Williams Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams... read |
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 | LIA has introduced Regional of the Year Awards to honour the best in each region, which will be an incentive for top companies in South Africa... read |
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 | Wendy Bergsteedt The benefit of having seen both sides of the client-agency coin should equip both marketers and agency folk to apply more of a fair approach to their partnership... read |
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Issued by M&C Saatchi Abel |
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Issued by DDB SA |
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Issued by Joe Public United |
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 | Danette Breitenbach We don't go online, we live online. This is the key differentiator between our world today and five years ago. How do we as marketers and advertisers interpret this world and be successful? read |
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 | Danette Breitenbach In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer... read |
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 | Danette Breitenbach Seven years ago, the Apex Awards launched its bursary programme. Since then it has funded 60 bursaries. This year proceeds have enabled it to increase that number to 72, which is an additional 12 bursaries... read |
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Issued by Egg Films |
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 | The Advertising Standards Authority calls on the industry to support its fundraising efforts to prevent the collapse of the ASA... read |
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 | Brendan Seery Celebrity endorsements are big business these days, because brands believe that being associated with winners - be they in the sport or entertainment biz - means that sweet sound of ringing tills. read |
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 | Danette Breitenbach The world has become unpredictable, unstable and the traditional ways of doing business are not holding up in this new world... read |
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 | Hanna Ziady Absa is asking the High Court in Pretoria to review and set aside Public Protector Busisiwe Mkhwebane's remedial action contained in her Bankorp "lifeboat" report... read |
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Issued by Gawk |
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Issued by Gawk |
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 | South Africa's quirky airline is at it again, encouraging all "original" plane spotters and kulula fans to look up and spot their sexy new aircraft paint design - Flying 102 - bringing ultimate swag to SA's skies... read |
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Boris Dzhingarov, Issued by Monetary Library |
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 | Danette Breitenbach Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding... read |
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 | Leigh Andrews Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play. read |
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 | Emoji fans from all over the world set a Guinness World Records title, while celebrating the fourth annual World Emoji Day... read |
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 | Ruth Cooper South African based entrepreneurs, Shakirah Sky Dramat and Wayne Hipe Robertson, recently relaunched THAT Network, a startup, which aims to create a sustainable creative industry... read |
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Issued by Mark1 |
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 | Wan-Ifra joins Audience Measurement Coalition to support the European Union's e-privacy regulation reform... read |
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Micha Suarez de Koning, Issued by Sprout |
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Issued by G&G Digital |
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 | Sheri Govender Social media and digital marketing provide the perfect breeding ground for brands to remain visible and generate awareness of business offerings, regardless of marketing budget... read |
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 | Gareth Mountain Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers... read |
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Boris Dzhingarov, Issued by Monetary Library |
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 | Warwick Skerritt Data. A powerful tool when packaged well, but also potentially a means to put your audience to sleep. Being born with a fairly right-sided brain of creativity and wonder, I thought I would do myself a favour by getting out of my comfort zone and learn how to present data better... read |
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 | There are still some seats left for the 18th Pamro All Africa Media Research Conference, under the theme ‘Content is king, and he is one of us'... read |
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Tim Fish, Issued by Multi-Media |
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 | The jury for the ‘Effective Use of Tech' category for the Warc Media Awards has been announced... read |
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Issued by Rand Show |
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Issued by Mobile Marketing Association |
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 | Natasha Marrian On Wednesday, former finance minister Pravin Gordhan said an apology was not enough from UK-based public relations company Bell Pottinger... read |
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 | Khangelani Dziba Khangelani Dziba writes about the future of PR in an era that is ever-evolving and elaborates on finding new, exciting and interesting ways of communicating brand messages... read |
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Issued by The Brave Cartel |
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Issued by FirstPencil |
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Bobby Amm, Issued by CPA |
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 | Leigh Andrews This week we go behind the selfie with technophile Louis Enslin, sound engineer and owner at award-winning post-production company, Produce Sound... read |
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 | Hot 91.9FM presenter Gavin Singh passed away from a heart attack yesterday afternoon... read |
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 | The establishment survey (ES) now provides a tool for cross comparison of research from different media types... read |
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 | mike broom We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency... read |
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 | CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences... read |
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 | Gareth Pearson With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June... read |
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 | Warc releases report based on the results of a global survey of senior strategists highlighting the impact planning discipline is having on the ever-changing marketing landscape... read |
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 | SodaStream has launched a new video featuring Mayim Bialik and Kristian Nairn to emphasise the devastating effect of single-use plastic bottles... read |
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 | Eleni Giokos, host of CNN Marketplace Africa, delved into how Massmart Holdings' growth has been much slower than anticipated... read |
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 | PayTV services provider StarSat is eyeing one million subscribers in three years as it repositions itself in the highly competitive market dominated by MultiChoice... read |
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 | Mzansi Magic's Xhosa drama series Igazi has displaced Our Perfect Wedding as the most watched programme on DStv, ending the reality show's dominance at the top of pay-TV's most-watched list... read |
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Issued by Offlimit Communications |
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 | LONDON - British publisher Pearson said Tuesday it has agreed to sell almost half of its stake in Penguin Random House (PRH) to joint venture partner Bertelsmann... read |
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 | WASHINGTON - The US newspaper industry on Monday warned of a "duopoly" in online news by Google and Facebook, and called for legislation that would relax antitrust rules allowing collective negotiations with the internet giants... read |
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 | NEW YORK - Gangnam Style, the quirky South Korean video that spawned a global dance craze and went so viral it nearly broke YouTube, has finally been dethroned as the most watched video... read |
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 | SAN FRANCISCO - Facebook on Tuesday said that advertisements will begin popping up on Messenger home screens globally after promising tests with users in Australia and Thailand... read |
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 | BERLIN - German media groups protested Wednesday after government authorities at last week's G20 summit suddenly withdrew the accreditations of 32 journalists on unspecified security grounds... read |
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 | WASHINGTON - CBS News and the BBC on Thursday announced a new editorial and newsgathering partnership that aims to boost their global strength against rivals such as CNN... read |
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| More International |
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 | Facebook Africa is hosting a series of training events and workshops designed to help local entrepreneurs understand how to use digital platforms to grow their businesses... read |
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 | ALGIERS - Press freedom watchdog Reporters Without Borders on Wednesday urged Algerian authorities to release a freelance journalist and fixer who was arrested and accused of spying... read |
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| More Africa |
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 | Minister of mineral resources has agreed to not implement the new Mining Charter, pending the judgement of an urgent interdict by the Chamber of Mines... read |
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- CSIR ICC appoints two new members - more info
- Kunle Falodun to oversee SPT's growth in Africa - more info
- VIMN expands the roles of Alex Okosi, Jill Offman - more info
- Lauren Crooks named copywriter at Condriac Digital Communications - more info
- Sheharazaad Allie appointed HoneyKome's new director of operations - more info
- Steve Thobela is the new statutory council chairperson - more info
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J. K. Rowling "The truth. It is a beautiful and terrible thing, and must therefore be treated with great caution." Martin Kippenberger "Entertainment and art are not isolated." Simon Mainwaring "For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling." Darius Khondji "I've learned one general thing in filmmaking: to work with one strong idea. One strong concept that pushes you to work in a certain way artistically." Jean-Luc Godard "I pity the French Cinema because it has no money. I pity the American Cinema because it has no ideas." |
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