Better measurement and squeezing out fake news
We hope you had a relaxing Easter weekend and that you're ready to hit the ground running.
To get you in the mood, kick back and find out about the
new Socio-Economic Measure (SEMs), set to replace the market segmentation tool, Living Standard Measure (LSMs), over the next two years. It follows industry sentiment regarding, amongst other things, the relevance of LSMs, its misrepresentation of the South African landscape, racist bias and other inaccuracies that it portrays.
Sticking with serious topics (particularly with
HuffPost South Africa's controversial
blog take down currently in the spotlight) I found out about the
impact of fake news from Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye. Both spoke at Safrea Cape Town's recent fake news event and explained that we're living in a 'post-truth era', where public opinion is shaped by ideas that appeal to emotion and personal belief rather than objective facts. They also shared tips on how we can each do our part to squeeze out fake news.
Still on the media front, Jessica Tennant chats to this week's
#Newsmaker, Jacaranda FM's Rian van Heerden, and finds out how listeners convinced him to stay put... for now. He speaks of the huge need for social upliftment activities and what he loves most about hosting a breakfast show.
Switching to an advertising perspective, Quinton Jones shares the need for more honest, open conversations between client and agency in an article titled ‘
Media: Dark art or science?'
Lastly, if you were born on or after 25 June 1986, stop everything to find out how you can get involved in
Cannes Lions 2017 - all I'm going to say is ‘
48-hour film challenge'! The brief will be uploaded to Cinemark's website later this week, so best you register soon. Best of luck!
Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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 | Lions Innovation, which runs from 19 to 20 June in Cannes as part of the Cannes Lions International Festival of Creativity, has announced its Innovation Lions and Creative Data Lions jury members and some speakers... read |
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Issued by The Marketing Kraal |
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 | Russian Bear Vodka reached over two million fans in its #IAMNEXT campaign, which exceeded its initial target of 360,000 people on Facebook, Twitter and Instagram... read |
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 | Lufthansa has launched a marketing campaign celebrating more flights to India, pitching its shoot at the Edgbaston Cricket Stadium... read |
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 | Leigh Andrews Take your social media marketing to the next-level - from B2B and B2C to P2P (person to person) and H2H (human to human). It's as easy as remembering that you need to be relatable and not sound like a computer, even if the message you're sharing has been automated... read |
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 | Finalists in the ‘responsive environments' category have been revealed for One Show 2017... read |
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 | Finalists in the ‘public relations' category have been revealed for One Show 2017, with two South African entries making the grade... read |
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 | Finalists in the 'intellectual property' category have been revealed for One Show 2017... read |
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 | Finalists in the 'design' category have been revealed for One Show 2017 with five SA entries making the grade... read |
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 | UPDATE: Tony Koenderman's family have announced the details for his memorial service... read |
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Issued by Spitfire Films |
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 | Quinton Jones Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this... read |
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Issued by FCB Africa |
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 | Damon Stapleton It would seem I was beaten to writing about the new Pepsi commercial by about 6 million people. Perhaps that is a good thing... read |
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 | Brendan Seery I wonder if Mark Zuckerberg would consider a special-to-South Africa button on Facebook, which would allow the entire country to update its status... read |
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 | Primedia Unlimited Malls (PUM) will undergo a year-long rebranding project in response to changing markets, ensuring it still delivers on value through its ability to optimise how brands engage with shoppers. read |
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 | Manusha Pillai It may not be immediately apparent about why, and indeed whether, leadership matters in brand building. After all, at first glance, it may seem that a successful brand can be built through the technical application of principles of brand building and management... read |
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 | Mike Jones One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression... read |
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 | Leigh Andrews Another week, another car ad, but the new #CretaLightTheWay campaign by Joe Public for Hyundai is really gaining traction for putting female influencers behind the wheel... read |
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 | A new study from Verint and Opinium Research reveals that customer experience (CX) is considerably more nuanced than many businesses realise and they should focus on both traditional and digital interactions... read |
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Philip Stander, Issued by Communikay |
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Issued by On the Dot |
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 | Amarula's efforts to save the African elephant has stepped up another gear by releasing 400,000 bespoke Amarula bottles to communicate that there are now only 400,000 elephants left in the wild... read |
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 | Added Value highlights five social good innovations from around the globe... read |
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Issued by Rand Show |
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Issued by Rogerwilco |
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Issued by Moving Tactics |
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Issued by MediaCom |
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 | At this year's WAN Summit in New York City, Michele McCann, business development manager at Teraco stated that the amount of businesses embracing an online strategy is driving an urgent review of legacy infrastructure... read |
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 | According to Abi Williams, Facebook's sales manager for small and medium businesses in the Middle East, Turkey and Africa, small businesses are the engine of economic growth in South Africa... read |
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Issued by Multi-Media |
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Issued by espAfrika |
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 | Andrew Gibson Companies that have stood the test of time are those who are the most creative and innovative. Even more so in the event industry. read |
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Issued by Rand Show |
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 | Belinda Kayton Following the top findings from Media Inflation Watch January to September 2016, as done by Mike Leahy, The MediaShop has the latest MIW figures... read |
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Issued by AMASA |
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 | Takealot Online (Pty) Ltd today announced a R960m investment from Naspers, highlighting the media group's continued commitment to the online retailer and its confidence in the potential of South Africa's e-commerce sector... read |
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 | The 2017 World Media Awards, which celebrate the effectiveness of cross-platform, cross-border, content-driven advertising, have awarded the Grand Prix to Maxus Global for its ‘From Zica to Tiago' campaign for Tata Motors and the World Media Award for the 'automotive' category... read |
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Media24 investigates HuffPost SA's controversial blog postMedia24 has launched an investigation into the controversial “Could It Be Time To Deny White Men The Franchise?” blog post published on HuffPost South Africa on 13 April 2017.
The blog was removed on 15 April after HuffPost South Africa could not prove the accuracy of the source. read |
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Issued by Openfield |
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 | Leigh Andrews This week we find out what's really going on behind the selfie with technophile Marisa ‘just call me eM' Louw, founder and managing director of the Emlo Communications PR agency in Johannesburg... read |
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Issued by MSG Afrika Broadcasting |
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Issued by Smile 90.4FM |
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 | The Liberty Radio Awards' gala banquet taking place on 22 April at the Sandton Convention Centre will acknowledge the people who have made a significant contribution to the radio industry as well as the young bright stars who will play a substantial role in the industry's future... read |
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Issued by Kaya FM 95.9 |
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 | Bespoke research, in the absence of in-depth industry media and social media behaviour and psychographics, allows Limelight Consulting to form custom segmentations and draw insights on new media and traditional media, thus driving business objectives... read |
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 | ‘World leaders on Instagram' is Burson-Marsteller's latest research into how world leaders, governments and international organisations communicate via social media... read |
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 | Social media users often share or like funny memes, embarrassing videos and stinging remarks about people without considering the consequences... read |
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Issued by M&C Saatchi Abel |
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| Promoted content |
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 | NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed... read |
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| More International |
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 | Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia... read |
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 | Danette Breitenbach A few years ago, there was a sense of hope and optimism around Africa. Today that sense has faded and so we need to work to get back to that. Despite this, Tony Blair, former Prime Minister of the United Kingdom, says he is optimistic about the continent... read |
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 | Following its reacquisition from Tiger Branded Consumer Goods of South Africa, the Nigerian Dangote Flour Mills has returned to profitability after four years of losses... read |
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| More Africa |
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 | The Minister of Telecommunications and Postal Services invites members of society to provide written inputs on three strategies that are aimed at leveraging technology to modernise service delivery... read |
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 | Andy Walker South Africa. Another large, populous country in Southern Africa that harbours a wealth of promise, but hasn't yet lived up to it this century... read |
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| More Government news |
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 | Leigh Andrews Bamboo Network's chief executive Neo Matsau explains why adding a bit of management consulting to marketing communications and vice versa means you're better suited to find holistic creative solutions to a business problem, with the entire business in sight... read |
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- MSG Afrika Broadcasting appoints Bob Mabena as group head - more info
- Fastjet appoints new marketing and communications GM - more info
- Femada Shamam named Tafta CEO - more info
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African Lions - 19 Apr 2017 to 19 May 2017, Cape Town | 16 May 2017, Durban | 18 May 2017, Johannesburg Join our experts to find out the genuine story behind the middle class in sub-Saharan Africa. Book now! Read more >> |
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 Attend our full-day sales conference designed to spark creative ways to rethink your sales strategies and methods. Experts will share knowledge, know-how and skills to boost your sales. Read more >>
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John R. Wooden "Never mistake activity for achievement." Jim Wallis "We can find common ground only by moving to higher ground." Marina Abramovic "Your ego can become an obstacle to your work. If you start believing in your greatness, it is the death of your creativity." Bette Davis "This has always been a motto of mine: Attempt the impossible in order to improve your work." Marc Jacobs "I really do believe that art changes the landscape of the world." |
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