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Marketing & Media South Africa

From fake (April Fools') news to fake followers

It was a difficult week for many, so the few April Fools' Day headlines this past weekend lightened the mood with a few chuckles. Not to worry if you missed them as I conducted a quick roundup.

I also brought our #BrandManagerMonth coverage to a close by exploring the need for everyone to welcome ‘the elephant in the room', based on insights from HumanEdge's recent Crucial Conversations course. Click through to find out why it's important to tackle taboo or tricky topics in all aspects of life rather than sweeping them under the rug, from your home to your office.

Someone who doesn't have a problem with this is Aileen Lamb, new MD of New Media. Jessica Tennant caught up with her for a quick chat on what Lamb's most looking forward to from her ‘dream role' as she takes the reins at such an exciting time in media.

Hadlee Simons also keeps things interesting by investigating the massive problem of fake social media followers, based on the example of two local writers who ran a dummy Instagram account and bought fake followers in the process to highlight just how easy it is to do so.

Lots to read and learn from - have a good week and keep your eyes peeled!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Tharun15 © -
Fake news or April fools?
[Leigh Andrews] The nation wasn't in much of a jokey state of mind this past weekend due to the political climate, but there were a few April Fools' Day funnies to brighten the mood... read
Victor Zastolskiy © -
Welcome the elephant in the room

Leigh Andrews

Whether you're interacting with volatile colleagues in the workplace or at home wanting to relax after a long day, chances are you're avoiding raising an important conversation in order to keep the peace, which in turn creates a toxic cycle. Here's what I learned from HumanEdge's Crucial Conversations course... Read

Original image © -
Fake followers are a massive problem, as SA duo proves

Hadlee Simons

It's almost become an unspoken fact over the years that social media has a major problem with fake followers. Now, two writers have brought the problem into the open by running a dummy Instagram account and buying fake followers in the process... Read

Aileen Lamb
Aileen Lamb, New Media's new MD

Jessica Tennant

Aileen Lamb succeeds Bridget McCarney as MD of New Media, of which McCarney is now the CEO, both effective 2 April... Read


Brand Manager Month
#BrandManagerMonth: Rawson, a brand that likes to do things differently
#BrandManagerMonth: Rawson, a brand that likes to do things differently

Sindy Peters

Founded in 1982 by William ‘Bill' Rawson, the Rawson property brand is a familiar one to many... read
#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Sindy Peters

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News... read
#BrandManagerMonth: CANSA, spreading a message of hope
#BrandManagerMonth: CANSA, spreading a message of hope

Sindy Peters

With an 85-year history, the Cancer Association of South Africa (CANSA) brand is firmly entrenched in South African society... read
Francesca Berta
#BrandManagerMonth: Francesca Berta on CarZar disrupting the auto-trade industry

Ilse van den Berg

We recently chatted to Francesca Berta, CMO of tech startup, CarZar, which aims to streamline the often onerous task of buying or selling a second-hand car... read
Westman says, "We are not here just to pay the bills!" #LeadInspireEmpower
#BehindtheSelfie with... Adrienne Westman

Leigh Andrews

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Adrienne Westman, who has decided to move away from her registered Top Alliance company and rather focus on her personal brand... read
Tony Granger, Y&R's SA-born global CCO.
#BrandManagerMonth: Resisting the usual with Y&R's Tony Granger

Leigh Andrews

Tony Granger, South African born and bred global CCO of Y&R Advertising, shares how the network resists the usual by focusing on local relevance while collaborating globally in real time... read
Artisticco LLC © -
2017: The year of taking your business from Gen X to Gen CX

Leigh Andrews

On the day of love, Tuesday, 14 February, BrandLove fittingly held the much-loved Cape Town version of its CX trends update for 2017 at 360 Business Parks in Paarden Eiland... read
Read more
IAB Digital Summit & Bookmarks
The Saatchi Synergize paid search team on stage at the Bookmarks 2017.
#Bookmarks2017: Digital download with... Saatchi & Saatchi Synergize

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Saatchi & Saatchi Synergize paid media director Adam Mitchell... read
Kirsten van Rooyen and Nicola Kuschke of 25AM at The Bookmarks 2017.
#Bookmarks2017: Digital download with... 25AM

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from 25AM's MD, Bianca Diavastos... read
The winning team, L to R: Allan Slow, art direction; Michael Walker, media strategist; Desere Orrill, MD; Leeroy Duke, client services; Ryan Jonathan, animation. In absence: Gordon Laws, creative director; Jacob Claassens, videographer; Slade Reyneke, media buyer.
#Bookmarks2017: Digital download with... Honeykome

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's digital feedback from Honeykome's creative director Gordon Laws and art director Allan Slow... read
Marketing
A screengrab from the video.
NanoDrop video fools around with Paris Hilton
The SodaStream NanoDrop campaign on 1 April, featured humorous video content starring Paris Hilton, who appeared to debut the latest invention from her ‘Paris Hilton Institute of Plastic Pollution Solutions' (Phipps) - NanoDrop ‘a highly condensed sparkling water.' read
(c) kantver -
The hard-learned lessons of personalised marketing

John Beaumont and Melanie Bockemuehl

With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality... read
Important factors to consider before setting up a marketing business in the UK

Issued by Monetary Library

Five ways to ensure a high-tech marketing masterpiece
Five ways to ensure a high-tech marketing masterpiece
Werner Uys, head of Lucan Visuals, a Cape Town-based studio focusing on animation, design and live action for traditional and experiential channels, runs through five tips on how to ensure high-tech campaigns deliver... read

Advertisement:

Breakfast Seminar: Implications of new BEE explained for Small Businesses (QSEs)

Leading Verification Agency Empowerdex will highlight implications of the new codes for Qualifying Small Enterprises (QSEs under R50m) and Innovative BEE Investor, Pula Capital Partners, will show how to do a fair and equitable ownership deal. Complimentary attendance to event.

Contact Abongile Silonga on 021 200 6751 | 082 565 1801
abongile@pulapartners.co.za


LOERIES CREATIVE WEEK DURBAN
Loeries offers ‘how to enter' workshops
Ad on Bizcommunity
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Advertising
Promoted content
YouTube's display ad debacle - What should smart advertisers be doing?

Issued by Jellyfish South Africa

How ad agencies can apply their creative smarts to inspiring and nurturing talent

Wouter Lombard, Issued by M&C Saatchi Abel

Hollard ad campaign combines quirk and colour to highlight key social initiatives

Issued by M&C Saatchi Abel

Scottish Leader teams up with Dennis Chuene in #NewPerspective video
Scottish Leader teams up with Dennis Chuene in #NewPerspective video
Scottish Leader recently joined forces with South African designer, Dennis Chuene to produce a video that demonstrates what the popular blended Scotch whisky... read
Murray in puppet form.
Diversity dialogue with FCB Global CEO Carter Murray

Leigh Andrews

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference... read
Screengrab from the Nederburg TVC
AdForum rates Nederburg TVC in top five globally
AdForum's selection panel, including its creative teams in the US and France, has featured Nederburg's global TVC as one of its top five alcohol advertisements globally... read
Grey London commemorates 100-year-old origin story
FoxP2 creates SPCA adoption campaign
FoxP2 creates SPCA adoption campaign
The Cape of Good Hope SPCA has launched a new SPCA adoption campaign, with the tagline: 'You can't choose your family, but you can choose your dog'... read
Screengrabs from the ad.
#ADC2017: Karolina Galacz's judging pick of the day
“We very often tackle gender inequality in a serious way, but this is so fun, so funny that it works in a new way.” That's how deputy creative director at Y&R Budapest and ADC advertising juror Karolina Galacz describes the entry that was a delight for her to watch... read
Screengrabs from the ad.
[Orchids & Onions] Ensure you don't end up like a headless chicken... or spoil your grammar

Brendan Seery

Thank goodness that in the 22 years we've lived in our house, we've never had a burst geyser and its resulting flood... read
Branding
Hitchcock Michalski wins pitch to develop new Nigerian bank identity

Issued by Hitchcock Michalski

LexisNexis uncovers its value proposition with Boomtown

Issued by Boomtown

AB de Villiers announced as Montblanc's brand ambassador
CRM
Amazon Web Services introduces Amazon Connect
Amazon Web Services introduces Amazon Connect
Amazon Web Services (AWS) has introduced Amazon Connect, a self-service, cloud-based contact centre service... read
Design
HP launches Z2 Mini Workstation
HP launches Z2 Mini Workstation
HP South Africa has introduced the Z2 Mini Workstation, created for the design community, to the South African market... read
Thato Selau - From design intern to junior designer

Issued by Worx Group

Digital
Online review management: The secret sauce of successful hotel marketing

Issued by Adclick Africa Media Group

When a robot stands as an independent political candidate and wins
When a robot stands as an independent political candidate and wins

Raleen Bagg

Artificial intelligence is now fully on the radar. Flux Trends observes that AI is the language of the machines and, as the machines have already risen, it's a language we now have to learn... read
Information technology - SA's most wanted skill set

Issued by CareerJunction

Mirum named a Visionary in Gartner's 2017 Magic Quadrant for Global Digital Marketing Agencies report

Issued by Mirum

Getting real results on content marketing with ACME

Issued by ACME Digital

Six ways to give your content marketing a more competitive edge

Boris Dzhingarov, Issued by Monetary Library

#Bookmarks2017: Digital download with... Spree
#Bookmarks2017: Digital download with... Spree

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Spree's marketing manager, Kim Hawkins... read
Direct Marketing
Know thy customer with AMO from Effective Intelligence

Issued by Effective Intelligence

Education
Is the future of MBA online?

Issued by GetSmarter

Entrepreneurship
Marketing yourself as a budding freelance writer

Boris Dzhingarov, Issued by Monetary Library

Gauteng Township Entrepreneurship Awards has 30 nominees
Why BEE deals fail and is there a better way?

Brian Rainier, Issued by Pula Capital Partners

Events & Conferencing
Conference creates dialogue between urban culture, big brands
Conference creates dialogue between urban culture, big brands
The conference, Dope Brands and a Room, designed to bring urban culture together with big brands and the advertising and marketing industry, will now be held on 25 May... read
Exhibitions
A fool and his knowledge are soon parted

Nick Sarnadas, Issued by Madex

Magazines
South African Airways garners prestigious awards from Business Traveler magazine

Issued by South African Airways

Media
Suzanne Venter
Suzanne Venter of Rapport wins Taco Kuiper Award for Life Esidimeni story
Suzanne Venter's expose in Rapport of how more than 94 mentally ill patients died after being moved to unregistered facilities has won the 12th Taco Kuiper Award for Investigative Journalism... read
Overcoming fake news with credible news brands
Overcoming fake news with credible news brands
Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question... read
Mobile
MTN pays $98m part of Nigerian fine
MTN pays $98m part of Nigerian fine
LAGOS, Nigeria: South African telecoms giant MTN has paid nearly $100m of a $1.7bn fine for failing to disconnect unregistered SIM cards in Nigeria... read
OOH
Provantage Media Group launches Mall Ads

Issued by Provantage Media Group

Pendoring
ATKV MD comments on its sponsorship of the Pendoring Advertising Awards
ATKV MD comments on its sponsorship of the Pendoring Advertising Awards

Japie Gouws

Here, Japie Gouws, MD of the ATKV comments on the Afrikaans language and culture association's platinum sponsorship of this year's Pendoring Advertising Awards... read
PR & Communications
(c) Anton Balazh -
#In2SummitSA: The African era of communications

Jessica Tennant

The Holmes Report's 2017 In2 Innovation Summit took place at The Maslow in Sandton on 29 March. Opening the event, Tim Sutton, chairman, EMEA and Asia-Pacific at Weber Shandwick, facilitated a panel discussion on ‘The African Era'... read
Production
Phi and KFC show that big boys do cry!

Issued by The Star Film Company

Curtis joins Picture Tree

Issued by Picture Tree

Howard Audio - A way with original music

Issued by Howard Audio

Arcade Content seizes the day for Standard Bank

Issued by Arcade Content

Red Bull TV releases Waves for Water documentary
Red Bull TV releases Waves for Water documentary

Sindy Peters

On World Water Day 2017, Red Bull TV released a new feature-length documentary that captures the story of former pro surfer Jon Rose and his mission to bring clean water access to those in need... read
Publishing
(c) dvarg -
The book publishing industry - marketers, here's one chapter you need to read

Thamsanqa Malinga

The recent South Africa mission to Davos-Switzerland with its theme: 'South Africa is open for business', got me thinking. What happens then when with the best marketing strategy and a good product, you still have your target market not coming to engage despite your ‘open for business' sign with its entire neon glow? read
(c) georgejmclittle -
10 ways publishers can increase and sustain website visitors

Greg Mason

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience... read
Radio
Jacaranda FM's Rian van Heerden stays on a while longer
Capricorn FM reveals 2017 on-air lineup
Kaya FM swoops 16 finalist nominations at the Liberty Radio Awards

Issued by Kaya FM 95.9

Research
(c) mikewaters -
Zuma loses support amongst urban dwellers
President Jacob Zuma's performance approval rating has dropped below its previous low of 21% in February 2016 to 20% in March 2017. According to Kantar TNS's omnibus survey, only 20% of all South Africans living in metropolitan areas feel that Zuma is doing a good job as president of South Africa... read
Sales
Sappi Biotech partners with CellMark to increase global sales reach of Sappi's Hansa lignin products

Issued by Sappi

Social Media
(c) Vitaliy Vodolazskyy -
Why your social media marketing strategy isn't taking off

Ryan Kh

Brands in every industry are investing more heavily in social media marketing in 2017. Unfortunately, most businesses aren't tracking their ROI. According to a survey of 1,000 companies, 41% of brands have no idea what impact social media has on their brand's finances... read
(c) Rabia Elif Aksoy -
Brands and social media influencers, are you at risk?

Kelly Thompson

Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have imagined today's social media crazed world and the multiple platforms that exist to enable anyone, anywhere, to become a celebrity... read
Toyota launches social media live-streaming campaign

Issued by FCB Africa

Emevil © -
Through the looking glass: Consumers on Instagram

Izzy Pugh

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations. read
Sponsorship
20th Annual BASA Awards partnered by Hollard & Business Day now open for entries

Issued by Business and Arts South Africa

TV
BBC enters into agreement with AFPTV for live video use
SABC launches campaign to highlight TV licence payment benefits
SABC obtains 2018 FIFA World Cup broadcast rights
1KZN receives new equipment from Multichoice
Driving in Heels airs on SABC 3, this April
Isidingo gets new title sequence as SABC3 rebrands
CNN rankings improve in first quarter of 2017
Soap On A Rope premieres on SABC3, this April
Youth Marketing
15 ways to know it's time to move out and ‘adult'

Issued by HDI Youth Marketeers

International
Twitter eyes paid 'premium' service for power users
Twitter eyes paid 'premium' service for power users
WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields... read
Brian Jackson © -
Bertelsmann bets on digital media, global expansion
German media and publishing group Bertelsmann has presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016... read
Samsung eyes rebound with Galaxy S8 phones, virtual assistant
Samsung eyes rebound with Galaxy S8 phones, virtual assistant
Samsung on Wednesday unveiled its new Galaxy S8 smartphones, incorporating the virtual assistant Bixby, as it seeks to rebound from a chaotic handset recall... read
Young Globals Student Competition & Internship finalists selected
Young Globals Student Competition & Internship finalists selected
The 2016 finalists of the Global Awards' Young Globals Student Competition & Internship have been selected and include teams from Columbia College Chicago and Miami Ad School... read
(c) Panithan Fakseemuang -
Twitter makes room for more characters in tweets
SAN FRANCISCO, US: Twitter on Thursday began rolling out changes to let people pack more into tweets, subtracting from the character count names of those being replied to in posts... read
More International
Business
Henk Meintjes, head of risk product development, Liberty
Cancer still tops the list for insurance claims

Nicci Botha

An increase in cancer-related insurance claims might not necessarily be a bad thing... read
New business
  • AllLife appoints Artifact Advertising as marketing and communications partner - more info
  • PR Powerhouse to promote CSA - more info

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New appointments
  • Raj Lalbahadur appointed as GM for Media 24's lifestyle division - more info
  • CBR Marketing appoints Corrine Bennet as GM - more info
  • Isilumko Activate appoints Andreas Smit - more info
  • Vanessa Davidson appointed as SAIMI deputy CEO - more info
  • Avatar shifts gears with five year anniversary - more info

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Jobs offered
Account Manager - Port Elizabeth
Rooftop Productions is looking for a passionate, curious and creative individual to join our team and help us help our clients 'tell stories that matter'. Read more >>



Middleweight Graphic Designer - Johannesburg
Middleweight graphic designer required with three to five years' corporate communications experience. Read more >>



Account Director/Head of Client Service - Johannesburg
Deep VR is an award-winning cinematic virtual reality production company. We specialised in high-end production of award-winning 360° video in both 2D (monoscopic) and 3D(stereoscopic). Read more >>



Senior Digital Writer/Content Creator - Johannesburg
Experienced writer and content creator to join our agency team, must be a highly creative, inventive, innovative and courageous idea generator and writer across all digital channels. Read more >>



Account Manager/Account Director - Johannesburg
icandi CQ is an integrated strategic communications agency. We are currently on the hunt for a best-of-breed senior account manager for a portfolio of blue chip clients. Read more >>



Marketing Project/Campaigns Manager - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced marketing project and campaigns manager: fixed term 12-months contract. Applications close 07 April 2017. Read more >>



Online Editor: Marketing - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced online editor: marketing (fixed term 12-months contract). Applications close 07 April 2017. Read more >>



Data Analyst - Cape Town
Mark 1 is a technology-driven and creatively focused digital media business. We are hiring a data analyst to join our data team. Read more >>



Online Content Assistant - Cape Town
Junior online content assistant position available at high-profile, Cape Town-based, online media publisher. Read more >>



Digital Business Development Manager - Johannesburg
Ready to take your career to the next level? Are you a digital pro with focus and experience to grow an online agency in SA? If so, we want you! Read more >>

Sales/Marketing Representative - Printing Industry - Johannesburg
Sales representative - point of sale litho and large/wide format printing. Based in Cape Town and Johannesburg. Own car essential, experience in print a bonus. Contact Amandla - (021)505-2200. Read more >>


Account Director - Johannesburg
TheGrind PR is looking for an experienced, committed, dynamic account director to run a portfolio of clients, bring in new business and contribute to the success of the agency. Read more >>


C# Web Developer - Cape Town
Bizcommunity is looking for an experienced web developer with excellent C# and SQL skills. Read more >>


New events to diarise
Copy-editing and proofreading
SA Writers College - 3 Apr 2017, Countrywide | 24 Apr 2017, Countrywide | 2 May 2017, Countrywide | 30 May 2017, Countrywide | 6 Jun 2017, Countrywide | 27 Jun 2017, Countrywide | 3 Jul 2017, Countrywide | 31 Jul 2017, Countrywide | 7 Aug 2017, Countrywide | 28 Aug 2017, Countrywide


Magazine journalism course
SA Writers College - 3 Apr 2017, Countrywide | 24 Apr 2017, Countrywide | 1 May 2017, Countrywide | 29 May 2017, Countrywide | 5 Jun 2017, Countrywide | 26 Jun 2017, Countrywide | 3 Jul 2017, Countrywide | 31 Jul 2017, Countrywide | 7 Aug 2017, Countrywide | 28 Aug 2017, Countrywide


Grammar skills for beginners
SA Writers College - 4 Apr 2017, Countrywide | 25 Apr 2017, Countrywide | 2 May 2017, Countrywide | 30 May 2017, Countrywide | 6 Jun 2017, Countrywide | 27 Jun 2017, Countrywide | 4 Jul 2017, Countrywide | 25 Jul 2017, Countrywide | 1 Aug 2017, Countrywide | 29 Aug 2017, Countrywide


Creative writing for the media
PRISA - 4 Apr 2017 to 6 Apr 2017, Johannesburg


Event and festival management courses for event managers
Muchomoo - 10 Apr 2017 to 11 Apr 2017, Johannessburg


Desktop publishing and design/website design course
Vega School - 24 Apr 2017 to 3 Aug 2017, Pretoria


InDesign basic to intermediate
Multidimensions - 4 May 2017, Cape Town


Communication, negotiation, and presentation skills
Front Foot Strategic Consulting - 17 May 2017 to 18 May 2017, Johannesburg, Randburg | 26 Jun 2017 to 27 Jun 2017, Johannesburg | 3 Jul 2017 to 4 Jul 2017, Johannesburg


InDesign Pro Skills
Multidimensions - 15 Jun 2017, Cape Town


Adobe Creative Cloud
Multidimensions - 19 Jun 2017, Cape Town


Upcoming events
NAACAM Show
Inkanyezi Event Organisers - 5 Apr 2017 to 7 Apr 2017, Durban


Noticeboards
Business For Sale
[Other] The business for sale is an interior design company, which was started 12 years ago - working mostly with corporate clients. All books and tax are up-to-date. Price will be discussed on contact.

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Quotes
Reba McEntire
"To thrive in life you need three bones. A wishbone. A backbone. And a funny bone."
Max Eastman
"A smile is the universal welcome."
Napoleon Hill
"Your big opportunity may be right where you are now."
Oscar Wilde
"The only thing to do with good advice is to pass it on. It is never of any use to oneself."
Quentin Tarantino
"When people ask me if I went to film school I tell them, 'no, I went to films.'"

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Biz press office welcome

Intelligo Solutions has opened a press office on Bizcommunity.com!
Intelligo Solutions
Intelligo Solutions is an independent skills development provider specialising in legislated training requirements in the Motor Retail Finance, Insurance Industries and qualifications for the Services and Debt Recovery Industries.

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Forbes
@Forbes
Which social media platforms are right for your business: https://t.co/ocieU5iF3B https://t.co/lZPX8veF7U
TIME
@TIME
"10 creative geniuses who had to fail to succeed" https://t.co/rnWPLe2qHM
Anatinus
@Anatinus
RT @cliviagraham: SABC's financial crash. Radio's made almost no money since 90% local quota introduced. 40% behind revenue targets. https:...
socialmedia2day
@socialmedia2day
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