Rethinking advertising
If you're not yet into the swing of things, we have industry-relevant thought leadership to get you on the right track.
First up is Daryn Mason, an Oracle CX evangelist, who explains why
machine learning might be the saviour of advertising, as it brings greater nuance to the way consumers manage content and how brands distribute it. He says the technology is turning ad blockers from all-or-nothing sorting programs into sophisticated ‘
content brokers' that scrutinise adverts for relevance based on each customer's needs.
Sticking to the topic of ‘learning', I chatted to two of the
AAA School's lecturers Charles Maggs and Mandy Speechly, on the students' 2016 #LoeriesRankings and wins. They attribute much of this success to
facilitating briefs relevant to what is happening in the industry.
Chris Gregory, Africa and Middle East sales manager for TripAdvisor, suggests it's time we stop blindly accepting the phrase ‘
print is dead' and rather tackle why brands are increasingly shifting spend to digital. He says to work with editors and advertisers to help them
create content people still want to read, and to tell the truth about your circulation.
We also have the very latest
#BizTrends2017 opinion to spark a few ideas and wish you a productive week ahead!
Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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Issued by Brand Alive |
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 | Murray Robertson Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”... read |
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Issued by Knowledge Resources |
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 | Chemory Gunko Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience... read |
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Chris Moerdyk, Issued by Chris Moerdyk |
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 | Leigh Andrews In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit… read |
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 | Dana Anderson, senior VP and chief marketing officer of Mondelez International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to think ahead in a fearless manner... read |
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Issued by Red & Yellow |
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Issued by Ogilvy & Mather |
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Issued by Giant Films |
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 | Today, AVATAR and M&C Saatchi Abel have announced a share deal that will see each of the agencies acquire a minority stake in each other's operations. Click through for more... read |
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Issued by Exponential |
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 | Stuart Rothgiesser So, what makes for good story collection in the marketing/communications space? Personal story collection is a long and thorough process, much of it occurring before going out in the field... read |
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 | The organisers of the ADC 96th Annual Awards have announced that 22 creatives from 10 different countries will award excellence in advertising and motion craftsmanship and innovation... read |
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 | Damon Stapleton Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins... read |
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Neuromarketing Seminar (Back by popular demand)
Unlock the hidden triggers that influence your consumer's buying decisions |
| 8 February 2017 – JOHANNESBURG |  |
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 | Harry Welby-Cooke We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals... read |
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 | Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs... read |
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Issued by Alliance Media |
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Issued by Techsys Digital |
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Issued by Adclick Africa Media Group |
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Issued by Litha Communications |
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Naretha Pretorius, Issued by Vega School |
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 | Despite the tough year experienced in 2016, there are certain sectors that are ripe with opportunity for astute entrepreneurs to capitalise on in 2017... read |
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Issued by Topco Media |
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 | The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February... read |
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Boris Dzhingarov, Issued by Monetary Library |
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 | Following Media24's announcement that it would cease publishing Ideas/Idees, Lééf and topCar and relinquish its international licences to Top Gear and Grazia... read |
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Issued by TMI |
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Issued by Tag 8 |
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Issued by 24.com |
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 | Leigh Andrews Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017... read |
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Issued by Dentsu Aegis Network |
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Issued by Emlo Communications |
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 | Bridget von Holdt has handed over the reins of Glasshouse Communication Management after being at the helm of the PR consultancy for four years. She will be pursuing new ventures in the industry... read |
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Nigel Hollis, Issued by Kantar Millward Brown |
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 | Leigh Andrews This week, we find out what's really going on behind the selfie with Daniel Munslow, MD of MCC Consulting… read |
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Issued by Howard Audio |
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 | Stafford Thomas With even the darling of the retail sector now showing weakness, prospects for trading this year look bleak... read |
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 | Leigh Andrews Lance Rothschild first coined the ‘real-time audio decision-influencing opportunity' mnemonic for radio back in 1987. It's more relevant than ever 30 years later, with the 2017 Liberty Radio Awards just around the corner... read |
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 | Danette Breitenbach Skills, technology and trust are the three key areas of concern for South African CEOs according to PwC's latest CEO Survey, the 20th Annual Global CEO Survey... read |
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 | Professional Evaluation and Research (PEAR), a South African-based media monitoring, research, and analysis organisation, has created an innovative way of measuring the value of social media postings... read |
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Jason Bercovici, Issued by Exponential |
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Issued by Bonitas |
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 | According to The Free Market Foundation, Netflix has arrived in South Africa and its disruption has meant that DStv and M-Net have had to change their approach to package deals... read |
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 | Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017... read |
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 | Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video... read |
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| More International |
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 | Shifting electricity distribution from local government hands to Eskom would have serious repercussions on local and state coffers... read |
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 | In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond. - View/Rate |
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- Nelly Mofokeng appointed managing director for JA South Africa - more info
- Tom Eslinger is Burson-Marsteller's first global chief creative officer - more info
- Several new changes made to Penquin's management team - more info
- Oxigen Communications appoints Jannie Botha as brand ambassador - more info
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More people Submit a Person |
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| Highbury Media is a large independent magazine publishing company who is seeking to appoint an experienced credit manager. Please visit http://www.hsm.co.za/careers for more details Read more >> |
| Mark 1 is a technology-driven and creatively focused digital media business. We are hiring a sales executive to join our expanding team. Read more >> |
| Scan Display's Cape Town office has an opportunity for a young go-getter with high energy levels to join the team as an AE in the exhibition industry. Read more >> |
 | We are looking for a self-motivated site developer (doing site acquisitions for outdoor advertising) to join our team! We have positions to fill in Cape Town and Johannesburg. Read more >> |
| TimeOne Group is recruiting a sales developer based in Johannesburg. Join our digital team! Read more >> |
| Penquin is looking for an account director who is highly sales-driven, passionate, collaborative, outgoing and a creative oriented leader. Read more >> |
Dynamic media house focusing on industry specific events, conferencing, expos, magazines, directories and online marketing is looking for an energetic sales executive. Read more >>Join the dynamic marketing team at this prominent regional shopping centre where you will manage the full marketing function for the centre. Read more >>Looking for a strong digital art director to lead our creative team to deliver interesting digital experiences. Read more >>KPI Agency, a US-based digital-focused performance marketing agency, is looking for a managing director to lead the building and management our South African subsidiary office. Read more >>Senior PR account manager/account director required for niche tech PR agency in Morningside. Read more >> |
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Social Media Training Courses in Cape TownCPT Bookings Pty {Ltd} t/a Socially Unforgettable - 25 Jan 2017, Panorama | 22 Feb 2017, Panorama | 29 Mar 2017, Panorama | 26 Apr 2017, Panorama | 31 May 2017, Panorama | 28 Jun 2017, Panorama | 26 Jul 2017, Panorama | 30 Aug 2017, Panorama | 20 Sep 2017, Panorama | 25 Oct 2017, Panorama |
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SilvaBlack releases new EP[Other] SilvaBlack released Harder*Darker*Faster. Bringing an exclusive rap/rock-n-roll South African fusion sound to the real rap deal. Looking for business funding[Sponsorship] Yanela Logistics & Carriers, a logistics company based in East Rand, requires the financial assistance to fund a number of projects in its future. |
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Joseph Campbell "We must let go of the life we have planned, so as to accept the one that is waiting for us." Saku Koivu "The most important thing is to stay positive." Emmet Fox "You must not under any pretense allow your mind to dwell on any thought that is not positive, constructive, optimistic, kind." Martha Beck "Every day brings new choices." Willie Nelson "Once you replace negative thoughts with positive ones, you'll start having positive results." |
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