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Marketing & Media South Africa

From Instagram Stories to design thinking

As January gains momentum, so does our coverage of all the latest happenings in the creative industry.

First up, Anne Dolischek delves into the debate surrounding Snapchat and Instagram Stories as marketing platforms, the latter of which has since grown to more than 150 million daily users in just five months. If you're not yet on top of the trend, don't miss her explanation of the similarities, differentiators and audiences each of the platforms reach.

Robert Bloom and Katherine Train tap into another top business trend at the moment – that of design thinking and the importance of empathy generation in getting it right. They'll be holding a workshop on the topic on 13 February 2017 in Cape Town through the Design Thinkers' Academy – click here to book your seat.

I also unravel into the latest Loeries Rankings with The Odd Number, the only 100% black-owned agency to feature in the top 20. Click through to hear some of their Loerie-winning radio work.

ICYMI last week, we're continuing our #BizTrends2017 reportage throughout the month, with the special section updated daily.

More than enough Monday motivation, make it a good one!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Snapchat vs Instagram stories
Snapchat vs Instagram stories

Anne Dolinschek

The debate surrounding Snapchat and Instagram Stories started when Instagram launched their stories in August last year. As expected, social media users were confused... Read

Design thinking and empathy generation
Design thinking and empathy generation

Robert Bloom and Katherine Train

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework. Read

Client Joel Churcher, vice president and GM of BBC Worldwide Africa; with The Odd Number's art director Zamani Xolo; senior copywriter Bonginkosi Luvuno; managing director Xola Nouse; and creative director Sibusiso Sitole on the Loeries 2016 red carpet.
#LoeriesRankings with… The Odd Number

leigh andrews

I chatted to some of the top ranked creatives post-2016 Loeries Rankings celebrations. Here, 100% black-owned branding and marketing agency The Odd Number's creative director and founding partner Sbu Sitole shares his views on the agency's first-ever award wins… Read

BizTrends 2017
#BizTrends2017: Three things will drive broadcast innovation
#BizTrends2017: Three things will drive broadcast innovation

Colin Cullis

Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show... read
Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Deseré Orrill

Get real on social media and online media, says Deseré Orrill, co-Founder Ole! Media Group and managing director of HoneyKome... read
#BizTrends2017: Audiences have increased control on digital platforms
#BizTrends2017: Audiences have increased control on digital platforms

Madré Roothman

Bizcommunity.com interviewed Madré Roothman, digital strategist at Hellocomputer on digital trends for 2017... read
#BizTrends2017: Mobile trends for 2017
#BizTrends2017: Mobile trends for 2017

Diane Gantz

Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight. read
More trends...
Cannes Lions
Cannes Lions announces Ambassador for the 2017 See It Be It programme
Cannes Lions announces Ambassador for the 2017 See It Be It programme
Madonna Badger, chief creative officer at Badger & Winters, will take on the role of Ambassador for the 2017 See It Be It programme at the 2017 Cannes Lions, taking place 17-24 June 2017, Cannes, France... read
Marketing
The low-down on how to get intimate with your customer

Issued by Gawk

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Issued by Kantar Millward Brown

Advertising
Tech, media and telco predictions for 2017: Deloitte Africa
Tech, media and telco predictions for 2017: Deloitte Africa
Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device... read
Young Gun Films make magic for new Opel Mokka X

Issued by Young Gun Films

Machine learning: Behind the hype

Doug Conely, Issued by Exponential

Andriy Popov © –
The future of advertising

Bogosi Motshegwa

I wish I had a magic wand to foresee the future and be able to plan ahead. That would be nice, wouldn't it? For me at least. But, fortunately sometimes, to predict the future, it only requires a closer look at the present and some past occurrences… read
Phillips and Kazi being just as serious in front of the lens as they are behind it.
#BehindtheSelfie with… Robyn Phillips and Azraa Kazi

Leigh Andrews

This week, we find out what's really going on behind the selfie with Vega School students Robyn Phillips and Azraa Kazi, awarded Golden Muses at the PromaxBDA Africa Awards for their campaign, ‘Brave is Sexy'... read
Gnomes, playing us the sad song of their people. Gina Sanders © –
Where have all the papers gone?

Chris Brewer

One thing about newspapers during the holidays is, why are they so thin - with fewer editions... read

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Design
2016/2017 PPC Imaginarium Awards judges announced
2016/2017 PPC Imaginarium Awards judges announced
Now in its third year, the PPC Imaginarium Awards has assembled some of the industry's most influential creatives on the national and regional judging panel who will evaluate the various category submissions, choose category finalists and the overall winner... read
Digital
Amped up for facial recognition

Issued by Techsys Digital

Tips for amplifying muted autoplay video ads

Issued by Exponential

Eight key insights into VR and AR trends in 2017
Eight key insights into VR and AR trends in 2017
According to Warc's Toolkit 2017, in association with Deloitte Digital, an in-depth analysis on VR and AR has identified eight key insights on developments that will offer viable ways for brands to engage emotionally with consumers in 2017... read
Businesses focusing on digital transformation in 2017
Businesses focusing on digital transformation in 2017
The primary motivation behind businesses focusing on digital transformation in 2017 will be to align and improve customer experience, which may catch some decision makers off guard... read
The best-kept secrets about ad-serving data

Zach Schapira, Issued by Sizmek

Education
Project Rise: Challenging the status quo

Issued by 24.com

Red & Yellow School expands its Cape Town premises, extends the 2017 application deadline

Issued by Red & Yellow

Media
SAFREA supports CPJ and jailed journalists worldwide

Issued by SAFREA

123RF
New Facebook project aims to fight the spread of 'fake news'
Facebook announced Wednesday the creation of a Journalism Project aimed at fostering "a healthy news ecosystem" and curbing the spread of fake news... read
Driving Oomph! Media Group into 2017 with new executive appointment
Driving Oomph! Media Group into 2017 with new executive appointment

Issued by Oomph! Africa

Oomph! has welcomed Justin Howard to their ranks in the capacity of Director: Strategy. Justin was admitted to the Charted Marketers Board CM (SA & USA) and holds numerous business, legal and marketing qualifications... read
Do you trust the news? Image credit: Studiostoks © –
What is happening to Western democracy, and is it all the media's fault?

Jim Egan

It is a massive understatement to say that it is an interesting time for Western democracy... read

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Online Media
Greg Mason
Effective Measure on the future of SA's digital advertising landscape

Leigh Andrews

Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017. read
123RF
Being brave and controversial in your content marketing

Chemory Gunko

Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment... read
OOH
Promoted content
Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media

Issued by Guerrilla IMC

Production
Keith Rose and Velocity Films part ways

Issued by Velocity Films

Ola! Films' Mfundo Mkhize nails the Proust Questionnaire

Issued by Ola! Films

Promotions
First Choice summer custard campaign launches

Issued by Boomtown

Rapidly delivering branded event collateral

Issued by Litha Communications

Publishing
16th Oliver Top Empowerment Awards entries deadline extended

Issued by Topco Media

Radio
Team Produce Sound in celebratory mode.
Producing winning sound: SA's radio advertising success plays on

Leigh Andrews

Johannesburg-based Produce Sound's owner Louis Enslin shares the good news about the state of SA's audio advertising... read
It's not just music, it's about mastery with Jazzuary on Kaya FM 95.9

Issued by Kaya FM 95.9

Bea Arthur. Image credit © – .
Defending Bea Arthur

jenny glover

It's hard work loving radio. Many in the industry view her as the big-boned, frumpy medium, partial to unfashionable trouser suits with elasticated waists. Essentially, she's Bea Arthur and you will be judged harshly for subscribing to her fan club. read
Recruitment
Ad Talent Salary Survey 2017

Issued by Ad Talent

Social Media
Image ©
Congrats #SaltBae, you're 2017's first awesome meme

Andy Walker

There were some huge stories this week on the internet. If people weren't talking about Barack Obama and Joe Biden's adorable bromance, or Donald Trump and Mike Acosta's verbal ping-pong, they were probably talking about this Turkish chef... read
International
ADC announces Advertising and Motion juries
ADC announces Advertising and Motion juries
The Advertising and Motion juries have been announced for the 96th ADC annual awards, now part of The One Club for Creativity... read
Sony entertainment chief leaving to focus on Snapchat
Sony entertainment chief leaving to focus on Snapchat
The head of Sony's entertainment business announced on Friday that he is stepping down to devote energy to Snapchat as the startup behind the smartphone messaging app prepares to go public... read
More International
Business
What's worrying businesses most in 2017?
What's worrying businesses most in 2017?
Companies increasingly fear the unpredictable business environment, where markets are volatile and political perils are on the rise... read
Multimedia
Wunderman Day Live 2016: Coming Together
Wunderman Day Live 2016: Coming Together
On the 1st of December, we celebrated #wundermanday by inviting representatives from the different Wunderman Companies in South Africa (Aqua, Base2, Cerebra and Applogix) and discussing what it means to 'come together'. - View/Rate
New appointments
  • A+E Networks expands Joburg office with three new appoinments - more info
  • Hlongwane is VWV Group's new deputy MD - more info
  • Nicole McNamara is VWV Group's new MD - more info
  • Katja Quasdorf is the new Jenman African Safaris CEO - more info
  • Khan Javed to lead Centric DXB's client strategy development, social media practice - more info

More people  Submit a Person
Jobs offered
Direct Marketers - Johannesburg
If you are looking for a company where recognition, rewards, growth and financial freedom goes hand in hand and you have a clear criminal record than apply. Read more >>



Digital Traffic Manager - Johannesburg
Award-winning digital agency looking for an experienced digital traffic manager to work in collaboration with department heads to manage the smooth flow of work in our agency. Read more >>



Senior Researcher/Evaluator/Researcher/Evaluator - Cape Town
Researcher/evaluator needed to contribute to research and evaluation proposals, M&E frameworks, methodologies, clarify programme logic, research instruments, fieldwork and data collection, report-writing, implementation of our training programme. Read more >>



E-Commerce Account Manager - Cape Town
TimeOne Group is recruiting an e-commerce account manager based in Cape Town. Join tour digital team, apply now. Read more >>



Programmatic Campaign Manager - Cape Town
Mark1 is looking for a programmatic campaign manager that will be responsible for the executing, daily monitoring and reporting of programmatic advertising campaigns. Read more >>



Motion Graphics Animator - Port Elizabeth
Rooftop Productions is offering an exciting opportunity to join our animation team. We're looking for an experienced motion graphics animator to help tell stories that matter. Read more >>



Project/Campaign Coordinator - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced project and campaign coordinator. Applications close 23 January 2017. Read more >>



Growth Marketing Intern - Johannesburg
Joburg startup looking for energetic growth marketing intern to take the company international. Read more >>



Senior Search Marketing/PPC Campaign Manager - Cape Town
Are you passionate about search marketing, performance media and paid social media, and looking to use your skill set to help our clients' businesses get attention and beat out their competitors? Read more >>



Web Designer - Johannesburg
A fast growing agency is looking for an extremely competent and skilled web designer with extensive knowledge of Photoshop, HTML and open source CMS systems. Read more >>



Graphic Designer - Johannesburg
Urgent: Looking for a self-driven graphic designer to help design sleek and powerful activations using Illustrator, InDesign and Photoshop. Read more >>



Digital Account Director - Cape Town
We are seeking the expertise of an account director with solid digital agency experience to join the Cape Town team. To help build strong working relationships with clients. Read more >>



Sell Side Campaign Manager - Cape Town
Global digital marketing specialists DQ&A are looking for a sell side campaign manager with Adserver experience to join our team based in the Foreshore, Cape Town. Read more >>



Intermediate Media Trader - Cape Town
DQ&A is looking for a media traders to help maximise its advertisers' digital budgets. Experience buying media via demand side platforms is required. Read more >>



Senior Buy Side Campaign Manager - Cape Town
DQ&A is looking for a senior buy side campaign manager with excellent knowledge of DFP/DCM and a firm understanding of Google product stack on advertiser's side. Read more >>



Online Junior Journalist - Johannesburg
We are looking for a junior online journalist with a degree in journalism to write online content and look after our social media. Read more >>



Multimedia Designer - Pretoria
MyBroadband is looking for a talented multimedia designer who wants to work for a kickass team dominating the world of online media. Read more >>



Front-End Developers - Johannesburg
Oliver Global Production Portal is looking for front-end developers to assist on a range of digital and print projects. Positions available across experience levels from entry-level to senior. Read more >>

Writer - Cape Town
Excellent and reliable freelance writers required for rapidly growing digital marketing agency. Read more >>


Copywriter - Johannesburg
Badger Holdings is looking for an experience mid-/heavyweight copywriter to join our dynamic team. Read more >>


New Business Development Executives - Cape Town
Join Clarotech! Be part of our sales team to assist in realising Clarotech's sales and growth strategy. Clarotech is a leading company in the provision of asterisk/IT services. Read more >>


Account Executive - Cape Town
Fishgate Advertising (through-the-line agency) requires the services of an energetic account executive to help manage accounts across the agency. Read more >>


Production Coordinator - Cape Town
Media Club, a Cape Town TV Production company, is looking for a production coordinator to work on one of our very successful reality shows. Read more >>


Junior Designer - Paarl
Are you a junior designer with a passion for brand storytelling? Join our growing team of brand and content marketers based in Paarl. Read more >>


New events to diarise
Meltwater Webinar: Marketing to the On-Demand Consumer - 18 Jan 2017, Hosted from Cape Town (accessible anywhere)
Join Meltwater and Barclays Africa's head of digital products, Brett StClair for a free webinar exploring how to market to the on-demand consumer. Register now! Read more >>



Neuromarketing Seminar - 8 Feb 2017, Johannesburg
Why do customers buy one product and ignore the other? What goes on inside their brains when they decide? Uncover these secrets and the fascinating world of neuromarketing… Read more >>



Digital photography for beginners
Orms Cape Town School of Photography - 17 Jan 2017, Cape Town


Creative smartphone photography
Orms Cape Town School of Photography - 7 Feb 2017, Cape Town


CopyrightX
Law@work, UCT Faculty of Law - 15 Feb 2017 to 26 Apr 2017, Cape Town


Digital strategy for public relations
PRISA - 27 Feb 2017 to 28 Feb 2017, Randburg | 11 Oct 2017 to 12 Oct 2017, Randburg


Effective media release writing
PRISA - 1 Jun 2017, Randburg, Johannesburg


Social media and content marketing
PRISA - 26 Jul 2017 to 27 Jul 2017, Randburg, Johannesburg


Media law and ethics
Institute for the Advancement of Journalism - 29 Aug 2017 to 31 Aug 2017, Johannesburg


Essential media relations
PRISA - 17 Oct 2017, Randburg, Johannesburg


Noticeboards
Nelson Mandela Football/Netball and Fun Walk Tournament 2017
[Sponsorship] On November 10, 2009, the UN member states unanimously adopted Nelson Mandela international day, an annual international day of activism set for July 18. Mandela's birthday encourages individuals to live Mandela's legacy and make a difference by committing themselves to at least 67 minutes of community work. The 67 minutes, according to the UN and the organisers, represent every year that Mandela spent in service to humanity before his retirement from public life. The day and its international recognition is a testament not only to the legacy of Mandela but also highlights the way he is seen by the global community. Nelson Mandela was quite often referred to, and revered, as a saint and saviour.
Tender
[Tender] The Communications and Brand Management Department of Ekurhuleni Metropolitan Municipality require the services of an editor, proofreader, interviewer and copywriter for corporate publications, articles, opinion pieces, forewords and messages required by the Ekurhuleni Metropolitan Municipality on an as and when required basis. The services are required for corporate publications produced by this city that includes newsletters, newspapers, news releases, booklets, annual reports, budget documents, flyers, posters and the like. This contract will be valid for a certain amount or end of financial year, whichever comes first.

More noticeboards  Submit a Noticeboard
Quotes
Robert Collier
"The first principle of success is desire - knowing what you want. Desire is the planting of your seed."
Jessye Norman
"One needs more than ambition and talent to make a success of anything, really. There must be love and a vocation."
Truman Capote
"Failure is the condiment that gives success its flavour."
T. S. Eliot
"Only those who will risk going too far can possibly find out how far one can go."
Simon Mainwaring
"The keys to brand success are self-definition, transparency, authenticity and accountability."

More quotes  Submit a Quote
MULTIMEDIAAll | Galleries | Audio | Video | Images
Wunderman Day Live 2016: Coming Together

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MyVSF_Brandon
@MyVSF_Brandon
RT @simplymeasured: 4 ways you SHOULD be marketing your business on #Snapchat: https://t.co/RKCa6z7PXb https://t.co/9cILHlHqqP
socialmedia2day
@socialmedia2day
Content Marketing Predictions for 2017 from 5 Top Influencers [Video] (by @joeei) https://t.co/rS1mQzBUpb #smm
sizmek
brandfundi
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