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Marketing & Media South Africa

Communications at the forefront

In her weekly Loeries feature, Leigh Andrews spoke to Y&R about their Loeries rankings. They won in nine categories and had an impressive all round haul from the Awards. CCO Graham Lang and creative director Nkanyezi Masango share how they feel about all their wins.

Then, Beverley Klein attended the IABC Africa Conference recently which took place at the Vineyard Hotel. Top speakers in the PR and communications realm shared their thoughts about the future of public relations and how it's time to think outside the communications box.

In this day and age of social media and online networking, we often forget the importance of networking at events. Dominique Pienaar says that networking events enable the exchange of ideas, learnings, successes and best practice for marketers to apply in 2017.

And finally, Mike Saunders writes up on what Late Show host Conan O'Brien can teach us from a marketing viewpoint. He managed to reinvent himself through his NBC fall out, and has successfully used online marketing to rebuild his career.

Lots of reading this week and more to come. Here's to an insightful and successful week ahead.

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Lang, that Gold Film Loerie and Masango.
#Loeries2016: Loeries' rankings with Y&R
[Leigh Andrews] Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here, some of Y&R South Africa and Africa's brightest stars share their views... read
#IABCAfrica16: Time to think outside the communications box
#IABCAfrica16: Time to think outside the communications box

Beverley Klein

Developing a strategic plan and reputation management were some of the key topics during the IABC Conference recently held at the Vineyard Hotel... Read

Networking forms part of the modern marketer's playbook
Networking forms part of the modern marketer's playbook

Dominique Pienaar

Marketing and communication professionals can benefit greatly from networking opportunities, more so now, when the need to remain current in terms of digital best practice is essential for a competitive advantage... Read

What Conan O'Brien taught us
What Conan O'Brien taught us

Mike Saunders

It's always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O'Brien received a seemingly big blow to his career through a fall out with NBC... Read

IAB Digital Summit & Bookmarks
IAB Bookmark Awards 2017 deadline extended to 25 November

Issued by IAB South Africa

IAB SA Bookmark Awards 2017 celebrates emerging technology

Issued by IAB South Africa


Entrepreneur Month
Community support critical to driving African entrepreneurship
Community support critical to driving African entrepreneurship

James Maposa

A while back, I attended my brother and his partner's launch of their urban wear store. The event was an intimate affair, but it echoed an important message, the importance of community in entrepreneurship... read
Marco Kriek, founder, Ground Up
#EntrepreneurMonth: Residential construction from the Ground Up

Sindy Peters

Founded by Marco Kriek in 2015, Ground Up is an independent construction consultancy that aims to ensure home build quality in SA... read
#EntrepreneurMonth: Madoda Khuzwayo's lessons in entrepreneurship
#EntrepreneurMonth: Madoda Khuzwayo's lessons in entrepreneurship

Leigh Andrews

Inventor, educator and tech entrepreneur, Madoda Khuzwayo is one of the two selected brand ambassadors for Rémy Martin's latest advertising campaign that calls for South Africans to live their lives to the fullest. He shares his top tips and says SA is simply not creating enough entrepreneurs... read
#EntrepreneurMonth: Sylvester Chauke's tips on living your full entrepreneurial potential
#EntrepreneurMonth: Sylvester Chauke's tips on living your full entrepreneurial potential

Leigh Andrews

Rémy Martin's latest advertising campaign calls for South Africans to live their lives to the fullest - marketing entrepreneur, thinker and dreamer Sylvester Chauke, one of the two selected brand ambassadors, shares how to meet your full entrepreneurial potential and why you should settle for nothing short of 'Pow'... read
Read more
Marketing
Seven top online marketing experts to follow
Seven top online marketing experts to follow

Charles Mburugu

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings... read
Local businesswoman scoops top honours at 2016 ROCCI Business of the Year Awards

Issued by Zinto Activation Group

Advertising
Miss South Africa lends her voice to +27 Advertising campaign

Issued by +27 Advertising

Toyota Aygo campaign beats targets

Issued by FCB Africa

Online marketing: Going beyond the click with programmatic buying
Online marketing: Going beyond the click with programmatic buying

Andre Steenekamp

The chances are if you're in marketing, you've heard of programmatic media buying, the latest digital advertising buzzword. What is less likely however, is that your agency has explained why exactly this tool works... read
Y&R's Graham Lang bangs the Golden Drum
Y&R's Graham Lang bangs the Golden Drum

Leigh Andrews

Graham Lang, CCO of Y&R South Africa and Africa, shares his highlights of celebrating creative work in an authentic Slovenian castle and his presentation that puts a positive spin on being a creative problem-solver from SA: "The bigger the problem, the more inspired the idea needs to be"... read
New business wins for FCB Cape Town in SA, Africa

Issued by FCB Africa

Strawberry or spinach? New campaign for Nutrific's wheat biscuit promises 1000 ways to eat it

Issued by Ninety9Cents

Pendoring ranks 2016 winners and finalists
Pendoring ranks 2016 winners and finalists
For the first time, the Pendoring Advertising Awards have released an official ranking of the 2016 Pendoring winners and finalists in both the professional agency and student categories... read
Who owns whom?
Who owns whom?

Chris Brewer

My team at Brewers Data Services and I spend most of our time tracking which agency has which client, which people work at advertisers' companies and what media is best to reach a given audience... read

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Branding
Alliance Media is awarded Superbrand status (again)

Issued by Alliance Media

Emotive branding for success
Emotive branding for success

Nkgadimeng Ramela

As it is the case with almost all aspects of our lives, we feel more comfortable, and able to work better, with those we easily connect with or get along well with us... read
CRM
(c) Cathy Yeulet -
Three back-office hacks for improved customer service

Wynand Smit

Communication, time and resolution work in relationship with one another and can all be improved. If they're made more efficient, the customer service machine will be faster and smoother, ensuring that what needs to get done does, and that customers experience great service, boosting loyalty and more business... read
CSI
David Grier to run 1,100km in 20 days to bring 10 smiles to 10 children - The Power of 10 challenge

Issued by Cipla

Design
Winding down on the renowned FoxP2 balcony.
#BehindtheSelfie with... Mark van Rooyen

Leigh Andrews

This week, we find out what's really going on behind the selfie with entrepreneurially-minded Mark van Rooyen who started 2.2, a below-the-line agency for FoxP2 as managing partner, and is now absorbed into FoxP2 Design as creative operations director... read
Digital
The SpaceStation adds The Huffington Post premium ad inventory to their network

Issued by The SpaceStation

Primedia Broadcasting launches digital audio advertising

Issued by Primedia Broadcasting

How to engage Gen Y

Issued by Effective Intelligence

EWN partners with Auditor General on innovative tool to help in the fight against corruption

Issued by Primedia Broadcasting

The digital marketing future is now
The digital marketing future is now

Craig Munitz

That digital marketing is a constantly evolving phenomenon is a given. It's no longer changing monthly or weekly, but daily... read
Your business is only as good as the quality of data that can be leveraged

Issued by AfriGIS

Everything to know about adding videos to your blog
Everything to know about adding videos to your blog

Carmelo Hannity

Looking for a way to step up your blogging game? If you haven't already done so, now is the time to start adding videos... read
Guidelines for carrying out an SEO audit
Guidelines for carrying out an SEO audit

Charles Mburugu

A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website... read
Direct Marketing
NSPCA 'Start a Dog Fight' campaign wins gold at the Assegai Integrated Marketing Awards

Issued by Grey

Direct marketing success equals tight relationships
Direct marketing success equals tight relationships

Danette Breitenbach

All the winners at last night's DMASA (Direct Marketing Association of South Africa,) Assegai Awards attributed their success to their close relationships with their clients... read
On the Dot Diamond Awards evening

Issued by On the Dot

Entrepreneurship
Applications open: IMPACT enterprise development programme 2017

Issued by The Worx Group

Innovation through technology a powerful modus operandi for organisational success

Issued by Topco Media

Pravin Gordhan announced Business Leader of the Year
Pravin Gordhan announced Business Leader of the Year
The 2016 Sunday Times Top 100 Companies Awards recognised Finance Minister Pravin Gordhan as the Business Leader of the Year... read
Four things entrepreneurs can do to get and remain competitive

Boris Dzhingarov, Issued by Monetary Library

Events & Conferencing
Another successful Stage build, this time for the 2016 MTN 8 Final

Issued by Tungsten

3D Deco Christmas is at home

Issued by 3D Deco

Education gap looms in event industry
Education gap looms in event industry

Glenn van Eck

The events industry in South Africa is heading for a knowledge gap within five years. Here's how the sector helps those studying the subject realise just what is required when they start out... read
Media
AMASA year-end party - On The Right Track

Issued by AMASA

ABC Quarter 3 2016 multi-platform data release

Issued by Audit Bureau of Circulations

How the media played a role in Donald Trump's presidential victory
How the media played a role in Donald Trump's presidential victory

Thabiso Dlamini

United States president elect, Donald Trump has always been viewed as an unlikely candidate as a result of his persona, which was laid out for the whole world to see on social media... read
Launch of Liberty Journalism Awards
Launch of Liberty Journalism Awards
Liberty aims to recognise and award quality journalism across seven categories, including business, economics, finance, policy, politics and sustainability, through the newly launched Liberty Journalism Awards... read
Riana Howa appointed IOL editor

Issued by Independent Media

From left: Derek Leach (TFS); Ferdi de Vos; Bernard Hellberg (SAGMJ).
Motoring Journalists of the Year winners list
It took 17 judges across 24 categories several weeks of marking to decide that the coveted title of the Toyota Financial Services SAGMJ Motoring Journalist of the Year... read
Mobile
Why you need a mobile website
Why you need a mobile website

Guest Contributor

"Mobile to overtake fixed Internet access by 2015" was the bold headline declaring the end of the fixed Internet access era, in 2008. And all evidence suggests that this prediction is spot on... read
#BBMGetIn is the gift of gigging
#BBMGetIn is the gift of gigging

Mike Sharman

BBM launches summer, in pure Jozi-style with an exclusive, secret venue gig that includes SA's hottest artists Black Coffee and Black Motion... read
Online Media
Zuckerberg sure fake news on Facebook didn't sway election
Zuckerberg sure fake news on Facebook didn't sway election
Facebook chief Mark Zuckerberg on Thursday rejected the idea that bogus stories shared at the social network paved a path of victory for President-elect Donald Trump... read
Shimansky - Creating a personalised customer experience with Sitecore

Issued by Bluegrass Digital

Beautiful News on News24

Issued by 24.com

Stage Audio Works selects EpiserverCommerce to launch new retail brand

Issued by Bluegrass Digital

OOH
Primedia Outdoor awarded tender for Richards Bay AdLites

Issued by Primedia Outdoor

Primedia Outdoor launches new LED in Tembisa

Issued by Primedia Outdoor

Pendoring
FCB Joburg leads first-ever Pendoring official ranking

Issued by FCB Africa

PR & Communications
Ogilvy PR Johannesburg takes top honours at global network's annual 'Earnie' Awards

Issued by Ogilvy & Mather

Dancing with elephants. Image © Maryka Ludik
Dancing under the stars with elephants at the IABC Africa gala dinner

Leigh Andrews

It was a night of celebrating SA's top communicators as well as a night of firsts - stomping across the dance floor to silent disco beats, anyone? That's just one way we acknowledged the 'elephants in the room', along with the first starry constellation of IABC Africa Silver Quill winners... read
SMMEs get access to sought-after brand counsel

Issued by Paddington Station PR

Production
Red Cherry produces e.tv reality show Last Fighter Standing (LFS) and the two-hour live grande finale

Issued by Red Cherry Media

Howard Audio makes a splash with HTH

Issued by Howard Audio

Promotions
Burger King swaps out bad lunches for a free Whopper

Issued by The Jupiter Drawing Room Cape Town

Radio
John Robbie
702 host John Robbie to retire this year
John Robbie, who has spent more than 30 years with 702 - 15 of which he served as the 702 breakfast show host - will retire at the end of this year... read
Multi-talented presenter and actor joins Algoa FM

Issued by Algoa FM

Research
TEA © -
Big step forward for Trump. Big step backward for research.

Erik Du Plessis

Looking at the pollsters for the USA presidential election, Donald Trump took a big step from just being a close-running contestant to being a resounding winner... read
Kantar launches Kantar Public to serve government and public sector clients

Issued by Kantar TNS

Social Media
Social media calls Trump and Brexit as polls fail
Social media calls Trump and Brexit as polls fail
How did the polls get it so wrong? That's the question being asked around the world as shocked commentators try to make sense of Donald Trump's win... read
Simple tips on activating your target group on Instagram
Simple tips on activating your target group on Instagram

cormac reynolds

Instagram is arguably the social network which gears towards interactivity the most. Great photos tend to get their first comments and likes after mere seconds... read
Media Freedom & Right to Know
State capture report dominates online conversations
State capture report dominates online conversations
According to Meltwater, global media intelligence provider, the state capture report, released by former Public Protector, Thuli Madonsela, has gained significant traction online... read
Youth Marketing
Youth Influencer Awards select 2016's winners
Youth Influencer Awards select 2016's winners
The winners of the 2016 Youth Influencer Awards (YIA) were announced late last week. Several top South African brands were in attendance to witness the awards, including Castle Lite, Heineken, Nestle, AB InBev and Standard Bank... read
International
World Media Awards back in 2017
World Media Awards back in 2017
Following its successful launch in 2016, the World Media Awards for international content-driven advertising returns in 2017 and the organisers wish to extend entries from the Middle East and Africa... read
London International Awards 2016 announces winners
London International Awards 2016 announces winners
The winners of the 31st London International Awards have been announced for 2016... read
More International
Business
Digital change begins with business leadership
Digital change begins with business leadership

Saurabh Kumar

Digital transformation is a powerful revolution that needs to happen in order to accelerate business activities, skills and models... read
New business
  • Edelman awarded three new contracts - more info

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New appointments
  • Edelman SA appoints Craig Atherfold - more info
  • Mediamark appoints Werner Lindemann - more info
  • Menlyn Maine appoints new marketing manager - more info
  • COA names Flint associate - more info

More people  Submit a Person
Jobs offered
Lecturer - Applied Mathematics - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced lecturer - Applied Mathematics. (Ref. NW08/397/1016). Applications close on 19 November 2016. Read more >>



Lecturer/Junior Lecturer - AgriSciences - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced lecturer/junior lecturer - AgriSciences. (Ref. EBW11/169/0416). Applications close on 21 November 2016. Read more >>



Lecturer - Game Design/Development - Centurion
Open Window InstituteOpen Window Institute seeks to appoint a lecturer in game design and development in the school of film arts. Read more >>



Sub-Editor/Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. It is looking for a sub-editor/journalist who wants to work in online media. Read more >>



Multimedia Designer/Web Specialist - Pretoria
MyBroadbandMyBroadband is looking for a multimedia designer and web specialist who wants to work in online media. Read more >>



Webmaster/Content Editor/Social Media Manager - Johannesburg
Firewater GroupFirewater is looking for the greatest thing since the meme. Do you use Facebook for something other than drunken photos, relentless tagging & trolling? Read more >>

Digital Project Manager - Johannesburg
We need a strong project manager to manage our scatter brain creatives and be the eye in a hurricane of chaos. Read more >>


Audio Engineer (French) - Cape Town
Leading dubbing an localisaiton studio looking for sound engineer who is fluent in both English and French to join young dynamic team. Read more >>


Business Development/Marketing Consultant - Johannesburg
Fuzzy Logic is looking for a business development/marketing professional to join its mobile/tablet app development team helping to promote its augmented reality, app and game services. Read more >>


SEO Specialist - Online Marketing/PPC - Cape Town
Remote work opportunity for a skilled SEO specialist to join a WordPress and digital marketing agency that serves small to medium-sized businesses in the United States. Read more >>


Marketing Manager - Johannesburg
Marketing manager required - an expert in marketing and external communications with experience including media, events, social media, technology and fashion and beauty. . Read more >>


New events to diarise
Flash
Orms Cape Town School of Photography - 14 Nov 2016 to 28 Nov 2016, Cape Town


Short course in business writing
www.enterprises.up.ac.za - 21 Nov 2016 to 23 Nov 2016, Pretoria


Social media marketing for photographers workshop
Orms Cape Town School of Photography - 22 Nov 2016, Cape Town


Brand management
PRISA - 25 Nov 2016, Johannesburg


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Photoshop basic to intermediate
Multidimensions - 7 Feb 2017, Cape Town


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown


Essentials of newspaper management
Sol Plaatje Institute - 13 Mar 2017 to 17 Mar 2017, Grahamstown


User Interface Design - UX Design
Multidimensions - 17 Mar 2017, Johannesburg


Social media in the workplace
Law@work, UCT Faculty of Law - 25 May 2017 to 26 May 2017, Cape Town



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Upcoming events
16th Edition Design Mission Africa - 17 Nov 2016 to 18 Nov 2016, Johannesburg
Join the 16th Edition Design Mission Africa and bridge the gap between supply and demand in Africa. Read more >>

Inspire Limpopo
Inspire Communications - 16 Nov 2016 to 18 Nov 2016, Pretoria


Government media - essential tools for communicators and journalists
Sol Plaatje Institute - 21 Nov 2016 to 25 Nov 2016, Grahamstown


Quotes
Nelson Mandela
"It always seems impossible until it's done."
Emily Dickinson
"Fortune befriends the bold."
Muhammad Iqbal
"The ultimate aim of the ego is not to see something, but to be something."
Stevie Wonder
"If you don't ask, you don't get."
Octavio Paz
"Deserve your dream."

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