Chicken Licken is renowned for their Rock My Soul offering, always packed with some SoulFire. It is the ultimate in Soul Food and the perfect way to satisfy any kind of hunger. Hot on the heels of the integrated campaign late last year with their new agency, Joe Public United, where Afronaut Rodwell Tshabalala delivered Hotwings to space, the brand and communications agency is proud to serve up an entertaining road trip parody of an archaeologist and a 6,000-year-old Egyptian pharaoh. The latest integrated campaign is aptly titled Archie and the Pharaoh.