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South Africa

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News

Retailer insights: Why Shopify makes sense
Retail
Retailer insights: Why Shopify makes sense

Issued by TDMC 2 days

Unlocking the value of creativity in advertising: How to bridge the creativity gap
Marketing & Media
Unlocking the value of creativity in advertising: How to bridge the creativity gap

Issued by Ipsos 3 days

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night
Marketing & Media
Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Welcome to the era of the AI co-pilot
ICT
Welcome to the era of the AI co-pilot

Nick Durrant, Issued by Bluegrass Digital 11 Apr 2024

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC
Marketing & Media
Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

Issued by IMC Conference 11 Apr 2024

5 tips for navigating pan-African influencer marketing campaigns
Marketing & Media
5 tips for navigating pan-African influencer marketing campaigns

Asha Singh, Issued by Humanz 10 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Image supplied. Formula-E's latest all-electric GEN-3 model generated in WPP Open using Google's Gemini 1.5 Pro
Marketing & Media
WPP and Google Cloud collaboration a step-change in marketing efficiency and effectiveness

9 Apr 2024

Key take-outs from the Hootsuite Social Media Consumer Report 2024
Marketing & Media
Key take-outs from the Hootsuite Social Media Consumer Report 2024

Issued by Brandfundi 5 Apr 2024

Source:
Marketing & Media
The role of AI in PR: A cautionary tale from Sports Illustrated

Judith Middleton 5 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa
Marketing & Media
Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies
Marketing & Media
Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

Source: © MKM Digital Marketing Brand equity is unpacked by the experts
Marketing & Media
Building lasting connections: The art of brand equity

Mongezi Mtati 4 Apr 2024

Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)
Marketing & Media
Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

Issued by BMi Research 3 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey
Marketing & Media
Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Google Analytics is still a powerful tool in these AI dominated times.
ICT
Google gives Universal Analytics shutdown 1 July deadline

Lindsey Schutters 3 Apr 2024

Source: © 123rf Jochen Bis?hoff, head of global business solutions, Africa, TikTok asks what drives brands
Marketing & Media
3 key recommendations for brand engagement for marketers

Jochen Bisсhoff 8 Apr 2024

Ignition Group’s Yonela Ndabankulu talks customer-centric marketing in an age of constant connectivity
Marketing & Media
Ignition Group’s Yonela Ndabankulu talks customer-centric marketing in an age of constant connectivity

Issued by Ignition Group 28 Mar 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year
Marketing & Media
IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

South Africa’s premier influencer think-tank and festival returns
Marketing & Media
South Africa’s premier influencer think-tank and festival returns

Issued by OnPoint PR 27 Mar 2024

Doug Place has won marketer of the year. Source: Supplied.
Marketing & Media
Nando's CMO Doug Place crowned 2024 MAA Marketer of the Year

27 Mar 2024

90s and 2000s nostalgia is shaping consumer choices
Retail
90s and 2000s nostalgia is shaping consumer choices

27 Mar 2024

Exclusive: How to successfully market your brand with significant calendar days
Marketing & Media
Exclusive: How to successfully market your brand with significant calendar days

Lindsay Manuel 26 Mar 2024

The top three finalists for the 2024 MAA Rising Star of the Year Award. Source: Supplied.
Marketing & Media
Meet the finalists for the 2024 MAA Rising Star of the Year Award

26 Mar 2024

Everlytic launches new playbook for email marketing success
Marketing & Media
Everlytic launches new playbook for email marketing success

Issued by Everlytic 22 Mar 2024

Helping marketers drive more humanised growth at the Nedbank IMC 2024
Marketing & Media
Helping marketers drive more humanised growth at the Nedbank IMC 2024

Issued by IMC Conference 22 Mar 2024

Marketing & Media
Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

Marketing & Media
Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies

Issued by Penquin 4 Dec 2023

Source:
Marketing & Media
#Exclusive: An ECD’s guide to mastering ChatGPT prompts in advertising

Matthew van der Valk 22 Mar 2024

Four made the final list. Source: Supplied.
Marketing & Media
Marketing Achievement Awards release finalists for Marketer of the Year

19 Mar 2024

3rd Annual New Gen Awards Conference: Learn from the best in the business
Marketing & Media
3rd Annual New Gen Awards Conference: Learn from the best in the business

19 Mar 2024

Source:
Marketing & Media
AI-powered automation: A game-changer for marketers

Natascha Torres 19 Mar 2024

Source:
Marketing & Media
#Exclusive: Ethics in marketing - Just because you can, should you?

Anisa Fielding 18 Mar 2024

SA's traditional trade revolution: 4 must-know strategies for success
Marketing & Media
SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Arpan Sur, senior director, marketing, sub-Saharan Africa at Mondelez International. Source: supplied.
Marketing & Media
Authenticity: The key to successful marketing in 2024

Arpan Sur 13 Mar 2024

Source:
Marketing & Media
ARB celebrates 5 years of successful operation and growth

Gail Schimmel 11 Mar 2024

Elevating the African digital and influencer marketing landscape with Style ID Africa
Marketing & Media
Elevating the African digital and influencer marketing landscape with Style ID Africa

Savon Matjane, Issued by Style ID 6 Mar 2024

3 game-changing digital marketing trends to watch (and explore) for your small business
Entrepreneurship
3 game-changing digital marketing trends to watch (and explore) for your small business

Issued by Business Partners Limited 5 Mar 2024

Source:
Marketing & Media
Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

DMASA's position clarified on telemarketing classification and POPIA compliance
Marketing & Media
DMASA's position clarified on telemarketing classification and POPIA compliance

Issued by DMASA 1 Mar 2024

Be part of this year's IAB South Africa Internet Advertising Revenue Report
Marketing & Media
Be part of this year's IAB South Africa Internet Advertising Revenue Report

Issued by IAB South Africa 1 Mar 2024

Source:
Marketing & Media
Understanding the rapid transformation of the social media landscape

Miliswa Sitshwele 1 Mar 2024

Spark Media ‘leaps into local’ with new digital ad offering
Marketing & Media
Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

Source:
Marketing & Media
Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
Marketing & Media
Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Rogerwilco enhances digital marketing through AI-based neuroscience product
Marketing & Media
Rogerwilco enhances digital marketing through AI-based neuroscience product

Issued by Rogerwilco 27 Feb 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs
Marketing & Media
Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Source:
Marketing & Media
OpenAI’s new generative tool Sora could revolutionise marketing and content creation

Omar H. Fares 27 Feb 2024

Source:
Marketing & Media
Embracing diversity: How brands can authentically support the LGBTQI+ community

Juandre Appelgryn 27 Feb 2024

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