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Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Joe Public voted SA’s Best Agency To Work For

Marketing & Media

Joe Public voted SA’s Best Agency To Work For

Issued by Joe Public 5 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa

Marketing & Media

Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Marketing & Media

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

Marketing & Media

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

3rd Annual New Gen Awards Conference: Learn from the best in the business

Marketing & Media

3rd Annual New Gen Awards Conference: Learn from the best in the business

19 Mar 2024

Roanna Williams reflects on her term as the first female Creative Circle chairperson

Marketing & Media

Roanna Williams reflects on her term as the first female Creative Circle chairperson

Danette Breitenbach 14 Mar 2024

Brave Group secures top position in client satisfaction

Marketing & Media

Brave Group secures top position in client satisfaction

Issued by Brave Group 4 Mar 2024

Marketing & Media

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world

Marketing & Media

Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

Wavemaker South Africa’s CEO, Merissa Himraj voted as Most Admired Professional by Scopen Awards

Marketing & Media

Wavemaker South Africa’s CEO, Merissa Himraj voted as Most Admired Professional by Scopen Awards

Issued by Wavemaker 16 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women

Marketing & Media

Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed

Marketing & Media

Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing & Media

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg

Marketing & Media

Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing & Media

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing & Media

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing & Media

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Marketing & Media

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

Promise closes off successful year of growth and creative awards

Marketing & Media

Promise closes off successful year of growth and creative awards

Issued by Promise 18 Dec 2023

Publicis Media making waves

Marketing & Media

Publicis Media making waves

Issued by Publicis Groupe Africa 14 Dec 2023

Agency soars up national client rankings

Marketing & Media

Agency soars up national client rankings

Issued by Brave Group 4 Dec 2023

Dentsu soars with Scopen

Marketing & Media

Dentsu soars with Scopen

Issued by Dentsu 1 Dec 2023

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies

Marketing & Media

#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Marketing & Media

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing & Media

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Joe Public takes top honours at the 2023 FM AdFocus Awards

Marketing & Media

Joe Public takes top honours at the 2023 FM AdFocus Awards

Issued by AdFocus Awards 23 Nov 2023

Imager by Danette Breitenbach. All the AdFocus Awards 2023 winners

Marketing & Media

All the FM AdFocus Awards winners

22 Nov 2023

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

IAS agency credentials - 2 gold winners for 2023

Marketing & Media

IAS agency credentials - 2 gold winners for 2023

Issued by DMASA 13 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories

Marketing & Media

Agency Scope introduces trophies for SA winners

14 Nov 2023

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Marketing & Media

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

Marketing & Media

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit

Marketing & Media

AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Source: © 123rf PR Scope study in Spain has found high satisfaction levels as clients work with their communication consultants for longer

Marketing & Media

Part 2: PR Scope Spain: Clients work with communication consultants for longer

19 Oct 2023

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Marketing & Media

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

Marketing & Media

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing & Media

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

Source: © Business Insider Cesar Vacchiano, Scopen International president, gives insights from Cannes Lions 2023

Marketing & Media

7 insights from #Cannes2023

Cesar Vacchiano 8 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing & Media

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Marketing & Media

IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Issued by DMASA 17 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Marketing & Media

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing & Media

Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Marketing & Media

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Part 2: Chile Agency Scope Study shows data is increasingly important

Marketing & Media

Part 2: Chile Agency Scope Study shows data is increasingly important

2 Jun 2023

Marketing & Media

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Issued by Ebony+Ivory 31 May 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing & Media

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023