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Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
Marketing & Media
Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world
Marketing & Media
Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women
Marketing & Media
Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed
Marketing & Media
Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg
Marketing & Media
Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Mapping Conservation Ecology as a multi-disciplinary and integrated field of study - The AEL
Education
Mapping Conservation Ecology as a multi-disciplinary and integrated field of study - The AEL

Dr Brent Abrahams, Issued by Stone 25 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

#BizTrends2024: Intelligent assistants can bridge generative AI gap
ICT
#BizTrends2024: Intelligent assistants can bridge generative AI gap

Henda Scott 9 Jan 2024

Publicis Media making waves
Marketing & Media
Publicis Media making waves

Issued by Publicis Groupe Africa 14 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa
Marketing & Media
Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Joe Public takes top honours at the 2023 FM AdFocus Awards
Marketing & Media
Joe Public takes top honours at the 2023 FM AdFocus Awards

Issued by AdFocus Awards 23 Nov 2023

Imager by Danette Breitenbach. All the AdFocus Awards 2023 winners
Marketing & Media
All the FM AdFocus Awards winners

22 Nov 2023

Assegai Awards - Thanks to our sponsors
Marketing & Media
Assegai Awards - Thanks to our sponsors

Issued by DMASA 21 Nov 2023

IAS agency credentials - 2 gold winners for 2023
Marketing & Media
IAS agency credentials - 2 gold winners for 2023

Issued by DMASA 13 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories
Marketing & Media
Agency Scope introduces trophies for SA winners

14 Nov 2023

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process
Marketing & Media
Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Image supplied. Ogilvy SA won 42 Assegai Awards and was awarded the Nkosi Award at the Assegai Integrated Marketing Awards
Marketing & Media
42: Ogilvy SA's magic Assegai Awards number, as the agency takes home the Nkosi Award

Danette Breitenbach 10 Nov 2023

Source: Assegai Awards All the Assegai Award winners have been announced
Marketing & Media
All the Assegai Awards winners

10 Nov 2023

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit
Marketing & Media
AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Source: © Bizcommunity The 2023 Financial Mail AdFocus Awards' finalists have been announced
Marketing & Media
All the 2023 Financial Mail AdFocus Awards finalists

28 Sep 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time
Marketing & Media
It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: © 123rf ECI Media Management will incorporate Eley Consulting into its European business, effective immediately, which will see it extend its services into Africa
Marketing & Media
Deal sees media assurance auditing service extend into Africa

12 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response
Marketing & Media
Agency Scope SA 2023/2024: A very good response

21 Aug 2023

IAS Agency Credentials Award 2023: Guidance for a shot at the prize
Marketing & Media
IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Issued by DMASA 17 Jul 2023

Recognising remarkable results: Introducing the 2023 Effie Awards Jury
Marketing & Media
Recognising remarkable results: Introducing the 2023 Effie Awards Jury

Issued by Association for Communication and Advertising 11 Jul 2023

AdFocus entries are now open!
Marketing & Media
AdFocus entries are now open!

Issued by AdFocus Awards 10 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope
Marketing & Media
Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Agency credentials: Marketers look past awards to get to the grit
Marketing & Media
Agency credentials: Marketers look past awards to get to the grit

Issued by DMASA 23 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report
Marketing & Media
Agency Scope SA 2023-24 field work to begin

13 Jun 2023

IAS Agency Credentials Award 2023 beefs up agency opportunities to shine
Marketing & Media
IAS Agency Credentials Award 2023 beefs up agency opportunities to shine

Issued by DMASA 22 May 2023

The Golden Age for B2B brands with opportunity to untapped a further $1tn of business value
Marketing & Media
The Golden Age for B2B brands with opportunity to untapped a further $1tn of business value

11 May 2023

Target smarter so your ads work harder
Marketing & Media
Target smarter so your ads work harder

Issued by Invibes Advertising 24 Apr 2023

Back to basics: Why in-feed?
Marketing & Media
Back to basics: Why in-feed?

Issued by Invibes Advertising 11 Apr 2023

Source:
Marketing & Media
Global trends show brands value collaborative agencies

28 Mar 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,
Marketing & Media
Agency Scope SA: Divulging what marketers really think

17 Mar 2023

Marketing & Media
IAS Board appoints Tebatso Masete as its director

13 Feb 2023

Source © The Citizen While South Africans love overseas brands, they also love local brands such as Nando's
Marketing & Media
Unpacking SA's marketing economy

9 Feb 2023

IAS receives Saica accreditation to deliver an APC Professional Programme
Finance
IAS receives Saica accreditation to deliver an APC Professional Programme

Issued by SAICA 1 Feb 2023

Source © Black Agencies Tseliso Rangaka, chief creative officer of FCB Joburg and Hellocomputer, has been named the Cannes Lions 2023 jury president for the Radio & Audio Lions jury.
Marketing & Media
Cannes Lions 2023: SA's Tseliso Rangaka named as a Cannes Lions jury president

12 Jan 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
Marketing & Media
#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues
Marketing & Media
Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

Ogilvy South Africa breaks records at 2022 Assegai Awards
Marketing & Media
Ogilvy South Africa breaks records at 2022 Assegai Awards

Issued by Ogilvy South Africa 30 Nov 2022

Source:
Marketing & Media
How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy
Marketing & Media
IAS Agency Credentials Gold Award for 2022 goes to Ogilvy

Issued by DMASA 15 Nov 2022

Assegai Awards 2022 - Ogilvy takes the Lions share with 18 Gold Awards
Marketing & Media
Assegai Awards 2022 - Ogilvy takes the Lions share with 18 Gold Awards

Issued by DMASA 11 Nov 2022

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