I have been involved in marketing research for over 40 years, across all spheres. I started Marketing Science in 1992, Infosense (aka Infotools) in 1995 and Panel Services Africa in 2005. For more information on Ad-Audit, please contact me at infoQuest (formerly PSA) on 083 255 2668 or click here to send an email.
  Marketing & Media Advertising can be poisonous but it should never damage a brandmike broom 10 Sep 2020      Marketing & Media What's the use of marketing research? A cynic's answer: Ask Absa!mike broom 13 Jul 2018  Marketing & Media Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big datamike broom 12 Apr 2018         Marketing & Media Quotas and random sampling within quotas - the PSA experiencemike broom 10 Aug 2016    |
