Simon Parkinson is a director at Ultimate Media, the radio and audio specialist advertising agency. He is also the current host of The Big Joburg Drive show on Hot 102.7 FM.
Radio is something Simon has immersed himself in and in many different areas. On air for just short of 20 years, from programming/promotions management within Primedia to producer of commercial campaigns and CSI initiatives like the Christmas wish, to hard-core radio sales, Parky has done it and loved it. He is now a partner at Ultimate Media and specialises in creating fantastic converged solutions incorporating radio talent and content for clients, and still works on air at Hot 91.9 in Johannesburg.
