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Patrick Carmody has recently been appointed as head of strategy at Thumbtribe Mobile Solutions (www.thumbtribe.co.za; thumbtribe.mobi; @thumbtribebiz) and spent 12 years at leading communications agencies in South Africa and the UK.

He also led the brand strategy faculty at Vega for six years and consulted as training director to Groupon South Africa for the first 13 months from launch.

His interests lie in local/mobile/social innovation, user-experience design and systems-driven leadership.

Email him at ibom.ebirtbmuht@ydomrac.kcirtap and follow @paddycarmody on Twitter.