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Mike Whitfield

Managing director of Nissan South Africa
Location:South Africa


    Mike Whitfield is the MD of Nissan Group of Africa, president of NAAMSA and deputy president of the AAAM.
    Want to become a winning auto company in Africa? Here's how

    Almost four years after Nissan ventured into auto assembly in Nigeria, it fills me with pride when I comment on our success as an auto company operating in Africa

    By Mike Whitfield 20 Apr 2017

    #BizTrends2017: Carmakers primed to tackle new year challenges

    Despite another difficult year for the automotive industry, car manufacturers are on top of the challenges and ready for 2017's expected trends

    By Mike Whitfield 10 Jan 2017

    Keeping the automotive show on the road amid declining new vehicle sales

    Those of us in the auto industry haven't been surprised by the drop in new vehicle sales. We knew that 2016 would follow the downward trend of 2015

    By Mike Whitfield 12 Dec 2016

    The auto industry's state of flux - autonomous, electric, connected

    "It appears that 'tomorrow' is coming sooner than many think." This is how influencer Carlos Ghosn describes the dramatic change

    By Mike Whitfield 2 Nov 2016

    [BizTrends 2016] Movements in motoring

    Despite a challenging year for the automotive industry, car manufacturers remain upbeat and eager to embrace the trends set to dominate

    By Mike Whitfield 18 Jan 2016

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