We love mobile and have been fortunate enough to work on the initial versions of many of South Africa's leading apps over the last seven years
Lynette Hundermark 15 Nov 2017
With so many buzz words thrown around, omnichannel amongst them, it seems that retailers have completely lost sight on what a shopping experience is about
Lynette Hundermark 23 Aug 2017
This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space
Lynette Hundermark 26 Jan 2017
South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point
Lynette Hundermark 24 May 2015
The burning question that any female in tech is being asked at the moment is: "How have you managed to cope as a female in tech?"
Lynette Hundermark 18 May 2015
The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy
Lynette Hundermark 16 Mar 2015
As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers
Lynette Hundermark 14 Nov 2014
Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!
Lynette Hundermark 12 Feb 2013