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Lynette Hundermark

Managing Director of Useful & Beautiful

Profile

With over 15 years of experience in the tech, digital marketing and mobile solutions space, Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing mobile products that are aligned to business goals, Hundermark's appetite for keeping abreast of the latest industry trends is fast establishing her as an expert tech commentator and opinion leader in South Africa. Follow @lynetteanthony on Twitter.
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Top seven lessons to help you maximise the African app-ortunity

We love mobile and have been fortunate enough to work on the initial versions of many of South Africa's leading apps over the last seven years

By Lynette Hundermark 15 Nov 2017

Delivering a true omnichannel experience: what you need to know

With so many buzz words thrown around, omnichannel amongst them, it seems that retailers have completely lost sight on what a shopping experience is about

By Lynette Hundermark 23 Aug 2017

#BizTrends2017: Top five mobile trends to help you plan for 2017

This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space

By Lynette Hundermark 26 Jan 2017

Evaluating the app-opportunity

"There's an app for that" is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi

By Lynette Hundermark 20 Oct 2016

Retail leading in digital transformation

Retail is possibly one of the only sectors where physical and digital services go hand in hand. There is an expectation that in today's digital world the connected consumer can perform tasks

By Lynette Hundermark 19 Oct 2015

How social media can help you win at omnichannel

Omnichannel from a consumer viewpoint is the ability to have a seamless and consistent experience across multiple touchpoints

By Lynette Hundermark 11 Jul 2015

An enterprise driven omni-channel strategy must empower the mobile workforce

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point

By Lynette Hundermark 24 May 2015

Thoughts from a female leader in the tech industry

The burning question that any female in tech is being asked at the moment is: "How have you managed to cope as a female in tech?"

By Lynette Hundermark 18 May 2015

Top tips for women in tech

As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time

By Lynette Hundermark 30 Apr 2015

Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy

By Lynette Hundermark 16 Mar 2015

How retail can rule 2015

There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology

By Lynette Hundermark 26 Nov 2014

The proof is in the omni-channel experience this festive season

As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers

By Lynette Hundermark 14 Nov 2014

The APP-solute fantastic brand experience

Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!

By Lynette Hundermark 12 Feb 2013

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