Show profile Hide profile

Lizelle McDermott is a journalist by trade, but has over 13 years' ICT marketing communications experience. Her core specialty lies in taking complex technologies and simplifying them to communicate them to a broader market. She has worked with several local and multinational brands from a PR and IR perspective, including:

• Microsoft West, East, Central Africa and Indian Ocean Islands
• ASUS
• Hitachi Data Systems
• Aruba Networks
• Fernridge Consulting
• Intel - PR and Social Media
• Neotel
• Cisco
• CA Southern Africa
• Business Connexion
• MSi
• StorTech
• Blue Label Telecoms
• Huge Group and Huge Telecoms
• Internet Solutions
• Samsung Mobile
• Nokia Siemens Networks

Lizelle McDermott has been actively involved in social media, both personally and in a professional context. In her working environment she has focused largely on B2B marketing communications. She has a passion for technology and keeps a close eye on market trends to stay abreast of technological developments.

Lizelle McDermott is the owner of niche ICT Communications Consultancy - McD Squared - and is also a part-time communications consultant for Waggener Edstrom South Africa and Headlines PR.

Specialties: IT and Telecommunications public relations; IT and Telecommunications Marketing; IT and Telecommunications Investor Relations; Events; Research; Journalism (broadcast); B2B marketing communications