We use the term mobile to refer to cell phones, and much of South Africa's marketing speak interprets 'mobile marketing' to be constrained to this platform. But mobile technology is more extensive than we often realise
Grant Shippey 26 Aug 2015
Apple introduced its latest app, Apple News, on Monday, 8 June, in California, however it will officially launch with iOS 9 later this year. It's also said farewell to its Newsstand app, which was fraught with issues from the start
Grant Shippey, CEO of Amorphous, unpacks the basics of getting to grips with a marketing strategy that takes into consideration, and thus provides, a hyper-local perspective.
In an increasingly challenging local economic environment, where clients' bottom lines are under severe threat, the pre-occupation of many advertising agencies with awards, rather than rewards, is looking increasingly absurd.
Before the turn of this century, perhaps the biggest challenge facing social sciences like marketing was the scarcity of good data from which to draw insight.
Amorphous, a digital corporate communications company owned by The Times Media Group, has developed a business tool that provides users with detailed demographics and other key business information about the residents in any location around South Africa.