[Frances Gordon] In the past two years, many large companies have reshaped, restructured and rewritten their content - from print to web to mobile and SMS - thanks to new laws. This new regime of laws directly impacting on business communication is the backdrop of my approach to predicting six content trends.
[Frances Gordon] We all know how to write effectively, or do we? How often have you sent out an email, letter or report, only to find that it is misunderstood, misinterpreted, or perhaps worst of all, ignored? Just in case this has never happened to you, here we present (tongues firmly in cheeks) some writing principles for how to go about it.