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Desiree Gullan

Executive Creative Director of G&G Digital
Location:South Africa

Profile

Having worked at the 'Big Three' advertising agencies in SA and proving her creative mettle abroad, Desirée has won multiple local and international awards for her work - including Cannes Lions and Clios. She believes in the importance of craftsmanship - that it's not in the designing, but in the redesigning. Not in the writing, but in the rewriting.
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B2B marketing for really busy business owners

Chasing sales targets, managing customers and employees and planning your business's next strategic move leave little time to devise and implement a smart digital marketing strategy. The irony? It's the one thing that'll assist you with all your day-to-day challenges

By Desiree Gullan, Issued by G&G Digital 5 Sep 2017

How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal

By Desiree Gullan, Issued by G&G Digital 20 Jun 2017

How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone

By Desiree Gullan, Issued by G&G Digital 19 May 2017

Is your site designed to convert?

The only thing better than thousands of visitors to your website is an astounding number of conversions. Bumper-to-bumper website traffic isn't good enough anymore if your visitors are just window-shopping, they don't add value to your bottom line

By Desiree Gullan, Issued by G&G Digital 16 May 2017

It takes two to (really) tango

The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it's vital to understand the entwined relationship of SEO and PR

By Desiree Gullan 8 Dec 2016

Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding

By Desiree Gullan 15 Sep 2016

How to create content that connects

Chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point

By Desiree Gullan, Issued by G&G Digital 21 Jul 2016

Digital marketing trends for SA in 2016

Here are four key trends that will shape the approach to digital marketing in 2016

By Desiree Gullan 19 Jan 2016

Videos, views and vanity metrics - how to really measure success

According to the latest SA Social Media Landscape report, 62% of the top 130 brands on social media locally will be increasing their investment in rich media and video content creation in the year ahead

By Desiree Gullan 12 Nov 2015

Become a social listener

Social media is nothing more than an ongoing, ever-changing conversation. The discussion topics are varied - sometimes obscure - and the tone and landscape changes quicker than you can hit refresh

By Desiree Gullan, Issued by G&G Digital 2 Nov 2015

The good content test

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing

By Desiree Gullan, Issued by G&G Digital 25 Aug 2015

Top five Instagram trends for 2015

Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we've seen a visual content explosion

By Desiree Gullan 1 Jul 2015

The value of social interactions - decoded

In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania is now slowly becoming a far more nuanced and strategic understanding

By Desiree Gullan, Issued by G&G Digital 24 Nov 2014

Content curation is dead. It's time to get creative.

The latest figures released at this year's South African Social Media Landscape briefing paint a very clear picture - brands that are winning at social are winning at original content creation

By Desiree Gullan, Issued by G&G Digital 25 Sep 2014

Facebook and the game of trolls

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights

By Desiree Gullan, Issued by G&G Digital 28 Aug 2014

Four ways to build breakthrough Facebook iFrames

Behind every successful Facebook fan acquisition strategy you'll usually find an iFrame - be it a game, a competition or a landing page to direct fans to your other online properties. When done right, an iFrame can take a campaign to the next level, keep your fans engaged and keep your community growing.

By Desiree Gullan, Issued by G&G Digital 27 Jun 2014

Do YouSuck at YouTube?

This is an intervention. There are too many brands on YouTube posting bland marketing content in the hope of getting a 'viral hit'. It's painful to see. And it's time for them to hear the hard truth.

By Desiree Gullan, Issued by G&G Digital 27 May 2014

Understanding online influence

If Michael Kors declares denim the new black on Twitter, trends will transform overnight. But, if Barack Obama were to make the same claim, social media would erupt in memes of Obama clad in denim suits before anyone can say 'Lee Cooper'. This comes down to the longstanding principle: what is said is just as important as who is saying it.

By Desiree Gullan, Issued by G&G Digital 2 May 2014

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by G&G Digital 8 Apr 2014

Facebook: invest or be invisible

If entertaining an increasingly attention-divided online audience wasn't already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising. Brands, it's time to pay up or get lost in the digital noise.

By Desiree Gullan, Issued by G&G Digital 26 Feb 2014

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