Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions
Desiree Gullan 5 Dec 2017
Chasing sales targets, managing customers and employees and planning your business's next strategic move leave little time to devise and implement a smart digital marketing strategy. The irony? It's the one thing that'll assist you with all your day-to-day challenges
The only thing better than thousands of visitors to your website is an astounding number of conversions. Bumper-to-bumper website traffic isn't good enough anymore if your visitors are just window-shopping, they don't add value to your bottom line
In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding
Desiree Gullan 15 Sep 2016
According to the latest SA Social Media Landscape report, 62% of the top 130 brands on social media locally will be increasing their investment in rich media and video content creation in the year ahead
Desiree Gullan 12 Nov 2015
The latest figures released at this year's South African Social Media Landscape briefing paint a very clear picture - brands that are winning at social are winning at original content creation
Behind every successful Facebook fan acquisition strategy you'll usually find an iFrame - be it a game, a competition or a landing page to direct fans to your other online properties. When done right, an iFrame can take a campaign to the next level, keep your fans engaged and keep your community growing.
If Michael Kors declares denim the new black on Twitter, trends will transform overnight. But, if Barack Obama were to make the same claim, social media would erupt in memes of Obama clad in denim suits before anyone can say 'Lee Cooper'. This comes down to the longstanding principle: what is said is just as important as who is saying it.
As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.