Insights Executive
5one
March 2014 - Present (4 months)Cape Town Area, South Africa
The objective of the Insights Team is to support 5one's relationship with Pick n Pay by delivering actionable customer insights into the heart of the business. This includes supporting the longer term strategic initiatives with customer insight as well as the everyday tactical decisions in a fast paced grocery retail environment.
As part of the broader insights team I play an integral role in strategic and retail analytical projects. I deliver post campaign analysis using 5one propriety software, as well as bespoke SAS analytics.
5oneMarketing Services Executive
5one
November 2011 - Present (2 years 8 months)Woodstock
Key responsibilities in role:
• Campaign set up across various PnP smart shopper and Supplier campaigns
• Campaign QA
• Tracking of campaign performance
• Regular sales analysis reports for specific categories / segments / stores using propriety tools
• Post Campaign Analysis - interpreting of data and compiling of presentations
• Weekly redemption report update and QA across all voucher driven campaigns
5oneCommunications Insights Executive
5one
May 2013 - March 2014 (11 months)Cape Town Area, South Africa
Key responsibilities in current role:
Contribute to increasing customer loyalty through highly targeted and relevant comms and media which I achieve by
• Delivery customer insight to understand and respond to campaign performance, which in turn informs highly targeted and relevant comms and media
• Benchmark our clients loyalty programme/ current communication campaigns against international and local best practice
• Ensure client deliverables and data processes are accurate, actionable and adds value
• Assist in streamlining processes to enable efficient and accurate insight and comms delivery
• Tracking of campaign performance
• Regular sales analysis reports for specific categories / segments / stores using propriety tools
• Post Campaign Analysis - interpreting of data and compiling of presentations
• Weekly redemption report update and QA across all voucher driven campaigns
• Identifying new tools and approaches to solve day to day issues
