Chris has 25 years industry experience gained while working in some of the biggest agencies and brands in South Africa. Agencies such as TBWA Hunt Lascaris, Young & Rubicon, Tequila as well as DDB. Before working at these agencies, Chris graduated from UCT with a BA in English Literature (with Classics and Economics) as well as a BA Honours majoring in English Literature. When one takes a closer look at a few of the brands that Chris has worked on, one will see that they cover a vast range of clients including: BMW, Woolworths, Edgars, Izuzu, Standard Bank as well as Steers. Chris is a long-standing member of the ACA (since 2005), and currently sits on the board of directors as well.