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Andrew MacKenzie

Managing Director at Boomtown
Location:South Africa

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Managing Director at Boomtown
How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 20 Mar 2017

Stand tall: The fear of failure vs bravery

I recently came across a photograph taken on the morning of the D-day landings. It shows an army Regimental Sergeant Major standing bravely on a beach while all those around him, from the Hampshire Regiment, are hunkered down trying to find cover from the bullets raining down on them

By Andrew MacKenzie 22 Nov 2016

Are you feeling the marketing squeeze?

In the context of the current economic climate, in South Africa and the rest of the world, brands and marketers are feeling the squeeze and are stretched to deliver a marked return on their marketing investment

By Andrew MacKenzie 29 Feb 2016

The truth about content

Content - the word is everywhere and, for something so talked about, it has a pretty fuzzy definition. At its most literal, it is anything that someone might read, see, watch or interact with. So pretty broad

By Andrew MacKenzie 10 Nov 2015

Lessons from Willy Wonka on the art of promotion

A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing

By Andrew MacKenzie 10 Jul 2015

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