Technical consumer goods market with positive annual balance
NUREMBERG, GERMANY: The Technical Consumer Goods market closed the fourth quarter, as well as the total year, with a sales growth of 2.8%. Sales volume generated from October to December amounted to €15.1bn. The total sales volume for 2012 was around €51.6bn. This is the result of GfK TEMAX Germany for the fourth quarter of 2012.
The German Technical Consumer Goods market experienced a successful year 2012. In the fourth quarter, sales volume grew by 2.8% to €15.1bn. In particular, the markets for Photo and Small Domestic Appliances (SDA) were able to gain some weight. Throughout the whole year, the Telecommunication (Telco) sector experienced by far the highest growth rates. In Germany, around €51.6bn was spent on Technical Consumer Goods in 2012, which corresponds to a plus of 2.8%. Among all markets observed in GfK TEMAX® Germany, only Office Equipment and Consumer Electronic sector showed a declining trend. Download the full report