4 habits keeping your brand poorAs a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth. Times are tough in South Africa. Inflation is rising, consumers are pinching pennies, and over three-quarters (76%) of the population say the economic situation is bad*. As a brand trying to grow in these conditions, it can feel like you're stuck in quicksand. Overcoming brand poverty is possible, even when budgets are tight. The key is avoiding the habits that keep your brand down in the dumps. With some strategic adjustments, your brand can tap into its secret powers, connect with consumers, and escape the grip of what’s holding your brand back from its full potential. Habit 1 Habit 2 Habit 3 Habit 4 Escaping the pitfalls of brand poverty requires breaking old habits and forging new strategic pathways tuned to the South African consumer. By leaning on granular insights, accounting for context, localising wisely and tracking trends, you can overcome stagnation, connecting with your audience in meaningful ways that drive growth. Shed the habits that belong to poorer times, and claim the habits that lead to prosperity.
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