Interpreting MillennialsBack in the day, our forms of entertainment was riding bikes in the street or listening to Squad Cars on Springbok Radio on a Friday night. Television only made an appearance when I was 10 years old and children were seen, and not heard. Yeh, yeh, it sounds like middle-aged grumblings, but like many other Generation Xers, the tech savvy and outspokenness of Millennials still comes as a bit of a shock. © Dmytro Sidelnikov 123rf.com But times have changed, and as David Blyth, CEO of brand strategy consultancy, Yellowwood, points out, that old saying that the "youth is the future" is a truism. Or to quote John Cleese that statement belongs in the department of the bleeding obvious (in case you were wondering, you’re definitely a Generation Xer if you understand what this means). Yet it is these very different frames of reference which causes cross-generational miscommunication. Yellowwood conducted a survey entitled A Youth Lost in Translation on Millennials to gain a better understanding on how to engage with them. Generational bias
Quick tip for marketers“You are not as superior as you think. Ignore Millennials’ influence at your peril,” concludes Blyth. About Nicci BothaNicci Botha has been wordsmithing for more than 20 years, covering just about every subject under the sun and then some. She's strung together words on sustainable development, maritime matters, mining, marketing, medical, lifestyle... and that elixir of life - chocolate. Nicci has worked for local and international media houses including Primedia, Caxton, Lloyd's and Reuters. Her new passion is digital media.
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